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Gel Nail Polish Remover

Maybe

An estimated 0.3% of orders come back. But prices span $2.92–$10.78, mostly outside the sweet spot, so Gel Nail Polish Remover is a Maybe.

Flapen Score
64
64 / 100
Top 2% of 2,481 Beauty niches · +17 vs the category median of 47
Market size
£648K/yr801K searches / yr
90-day growth
+14.5%search demand this quarter
Competition
41%top-5 click share · 26 brands · 31 sellers

Flapen Score

Gel Nail Polish Remover against its category

The dotted line is the Beauty average. Past it, Gel Nail Polish Remover is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gel Nail Polish Remover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gel Nail Polish Remover 801K times last year and spent an estimated £648K. The top 5 brands take 64% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 12.5% of those searches ended in a purchase.

Shoppers searched for this 801K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved +14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £648K a year.

Searches, last 12 months
801K
Growth, 90 days vs prior 90
+14.5%
Conversion, latest week
12.5%
Market size, estimated
£648Ka year
Peak month
January1.5× the quietest month
Top search term
gel nail polish remover300K searches a year

02 · Price

A sale here is worth £6.48.

Listings sell for £6.48 on average, from £2.92 to £10.78. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £6.48 that is £10K to £13K a year per listing.

Average price
£6.48under the $15 to $100 sweet spot
Price range
£2.92–£10.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
1,500–2,000
Revenue per listing a year
£10K–£13K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #75 within Manicure & Pedicure. It carries 4,013 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
14.4%
Average rank
#75in Manicure & Pedicure
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,013per listing
Listings tracked
39

04 · Newcomers

4 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Gel Nail Polish Remover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 rising

Sellers

31

Top-5 brand share

64%

Top 20: 95%

Top-5 click share

41%

Top 20: 83%

Open market

33%

  • Brand 123%
  • Brand 216%
  • Brand 310%
  • Brand 49%
  • Brand 55%
  • Brand 64%

Demand

Gel Nail Polish Remover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Gel Nail Polish Remover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gel nail polish remover300K/yr
  • gel polish remover113K/yr
  • gel nail remover56K/yr
  • gel remover48K/yr
  • biab remover37K/yr
  • gel remover for nails45K/yr
  • mylee gel remover46K/yr
  • nail gel remover37K/yr
  • shellac nail polish remover24K/yr
  • builder gel remover16K/yr

Reviews and returns

What reviews say buyers love and hate about Gel Nail Polish Remover

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Functionality-Overall”
0.3%of orders come back
“Not effective”
A buyer, on “Functionality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Gel Nail Polish Remover questions

Answered from the same tracked data.