Is p20 profitable to sell on Amazon United Kingdom?

The niche generates £844K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +338.0%. Flapen's verdict: Worth a look (59/100).

How competitive is the p20 niche?

1 brands and 93 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in p20?

Top complaints mined from reviews: Stain Resistance, Value For Money, Allergies. The return rate is 0.0%.

What does it cost to enter the p20 niche?

Listings span £10.94–£18.57; the average listing price is £15.04 (sweet spot $15–$100). The average incumbent carries 1,808 reviews — the moat a new listing must climb.

p20

Worth a look

Shows demand growing +338.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+338.0%

90-day search growth — must beat 0% to launch

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible14.9%

search→purchase rate — share of searches ending in a sale

Market size

Good£844K

£844K/yr · 376K searches

Avg price

Great£15.04

avg listing price — sweet spot $15–$100

Review moat

Okay1,808

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£10.94–£18.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad79%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, p20 is a £844K/yr Amazon United Kingdom market (376K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 59/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

p20 market data

Units sold / yr: 50K–60K; avg 3,000–4,000/product
Revenue / yr: £752K–£902K; units × avg price
Conversion rate: 14.9%
Avg BSR: #49
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 0.0%
Avg brand age: 52 months
Avg seller age: 155 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

P20100%

Demand

Weekly Amazon search volume, last 49 weeks — +338.0% search growth over the last 90 days.

Open Trend

Top p20 search terms

p20 sun cream factor 50120K/yr +356.9%15.9% conv.
p20116K/yr +296.7%10.4% conv.
p20 kids20K/yr +614.4%16.5% conv.
p20 sun cream22K/yr +289.8%9.5% conv.
p20 sunscreen19K/yr +321.1%9.2% conv.
riemann p20 spf 5015K/yr +303.8%15.0% conv.
riemann p2011K/yr +256.1%9.4% conv.
p50 sun cream8K/yr +246.3%11.6% conv.
p20 kids spf50 sun cream6K/yr +553.4%17.0% conv.
p20 spray7K/yr +410.3%13.0% conv.

All search terms

Top p20 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RIEMANN P20 Original SPF50+ Plus Spray 200ml | High UVA & UVB Protection Sunscreen Spray | Long Lasting Water Resistant Sun Care | Lightweight Daily Protection

P20£16.304.6★5,147 rev

RIEMANN P20 Sun Cream SPF50 +Plus for Kids 200ml. High Level UVA Protection Long Lasting up to 10 Hours Water Resistant up to 3 Hours. Suitable for Children aged 1+

P20£17.324.7★2,973 rev

Riemann P20 Sun cream/lotion for Kids (+1 yr) SPF50+. All day long Once a day Hydrating Absorbs Fast Long lasting 5*UVA & UVB protects up to 10hrs water resistant up to 3hrs no Octocrylene.

P20£11.014.7★2,973 rev

RIEMANN P20 Original SPF30 Spray 200ml | Long Lasting UVA & UVB Sun Protection | Water Resistant Sunscreen Spray | Lightweight Daily Sun Care

P20£16.734.6★1,388 rev

RIEMANN P20 SPF50 Sensitive Sun Cream 200ml High Level UVA Protection for up to 10 Hours Allergy Certification Water Resistant Durable & Long Lasting Sweat Resistant

P20£18.574.7★2,238 rev

Newest

by launch date

RIEMANN P20 Original SPF20 Spray 200ml Advanced Sunsceen Protection High Performance Triple Protect + Sweat Resistance Protects up to 10 hours Very Water Resistant

P20£17.7259 rev

5mo ago

RIEMANN P20 Original SPF50+ Plus Spray 200ml | High UVA & UVB Protection Sunscreen Spray | Long Lasting Water Resistant Sun Care | Lightweight Daily Protection

P20£16.305,147 rev

3y ago

RIEMANN P20 Original SPF30 Spray 200ml | Long Lasting UVA & UVB Sun Protection | Water Resistant Sunscreen Spray | Lightweight Daily Sun Care

P20£16.731,388 rev

3y ago

RIEMANN P20 Sensitive FACE SPF50+ UV Protection Cream 50 Grams | Non Greasy Highly Effective Protects Face from UV Radiation |Sun Protection Factor 50+ | Wear under Make Up

P20£12.01352 rev

3y ago

RIEMANN P20 Original SPF50 +Plus Spray 100ml Advanced Sunscreen Protection High Performance Triple Protect + Sweat Resistance Protects up to 10 Hours Very Water Resistant High UVA Protection

P20£10.941,359 rev

3y ago

What buyers say about p20

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Goes on and soaks in easily too so not too many complaints”

Value For Money10%

“Cheaper than all the shops”

Suitability Combination Skin10%

“Didn't irritate my skin”

Durability8%

“Good product used for years”

Protection8%

“Great cream to protect your skin”

Ease Of Application4%

“easy application”

Stain Resistance4%

“the cream doesnt leave the dreaded orange stains that the original formula does”

Advertised Vs Actual Product4%

“Lasts as advertised”

Water Resistance3%

“Highly water resistant”

Allergies2%

“Great for my son woth allergies”

What buyers complain about

Stain Resistance14%

“However its turned the white school tops yellow even with stain remover in the wash so beware”

Value For Money12%

“It is expensive”

Allergies6%

“I have anaphylactic reactions to citrus”

Suitability Hot Weather4%

“Don't go in the sea”

Side Effects4%

“My entire family burnt so badly within hours”

Ingredients-Overall4%

“Not sure if a bad batch or the ingredients have changed”

Color4%

“It comes out yellow”

Functionality-Overall3%

“Didn't work”

Moist/Dry3%

“Tried again the next day thinking did I not leave it to dry long enough/ not apply as much as I should”

Suitable For Outdoor3%

“Not effective for swimmers”

Top return reasons

Size-Overall33%

Value For Money33%

Advertised Vs Actual Product33%

Common questions

Is p20 profitable to sell on Amazon United Kingdom?: The niche generates £844K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +338.0%. Flapen's verdict: Worth a look (59/100).
How competitive is the p20 niche?: 1 brands and 93 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in p20?: Top complaints mined from reviews: Stain Resistance, Value For Money, Allergies. The return rate is 0.0%.
What does it cost to enter the p20 niche?: Listings span £10.94–£18.57; the average listing price is £15.04 (sweet spot $15–$100). The average incumbent carries 1,808 reviews — the moat a new listing must climb.

p20

p20 market data

Competition & brand share

Demand

Top p20 search terms

Top p20 products on Amazon

Top sellers

Newest

Trending

What buyers say about p20

What buyers love

What buyers complain about

Top return reasons

Common questions

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