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P20

Maybe

Search demand grew +338.0% this quarter. But the top 5 brands take 100% of clicks, so P20 is a Maybe.

Filters Trending
Flapen Score
59
59 / 100
Top 7% of 2,481 Beauty niches · +12 vs the category median of 47
Market size
£844K/yr376K searches / yr
90-day growth
+338.0%search demand this quarter
Competition
79%top-5 click share · 1 brands · 93 sellers

Flapen Score

P20 against its category

The dotted line is the Beauty average. Past it, P20 is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The P20 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for P20 376K times last year and spent an estimated £844K. One brand takes every click. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 14.9% of those searches ended in a purchase.

Shoppers searched for this 376K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved +338.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £844K a year.

Searches, last 12 months
376K
Growth, 90 days vs prior 90
+338.0%
Conversion, latest week
14.9%
Market size, estimated
£844Ka year
Peak month
June14.2× the quietest month
Top search term
p20 sun cream factor 50120K searches a year

02 · Price

A sale here is worth £15.04.

Listings sell for £15.04 on average, from £10.94 to £18.57. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £15.04 that is £45K to £60K a year per listing.

Average price
£15.04inside the $15 to $100 sweet spot
Price range
£10.94–£18.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
£45K–£60K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Sun Care & Tanning. It carries 1,808 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#49in Sun Care & Tanning
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,808per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top P20 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

93

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

P20 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 14.2×

Search terms

Top P20 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • p20 sun cream factor 50120K/yr
  • p20116K/yr
  • p20 kids20K/yr
  • p20 sun cream22K/yr
  • p20 sunscreen19K/yr
  • riemann p20 spf 5015K/yr
  • riemann p2011K/yr
  • p50 sun cream8K/yr
  • p20 kids spf50 sun cream6K/yr
  • p20 spray7K/yr

Reviews and returns

What reviews say buyers love and hate about P20

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Stain Resistance”
<0.1%of orders come back, a rate Amazon rounds to zero
“However its turned the white school tops yellow even with stain remover in the wash so beware”
A buyer, on “Stain Resistance”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common P20 questions

Answered from the same tracked data.