P20
P20 shows demand growing +338.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 7% of 2,481 Beauty niches · +12 vs the category median of 47
Is P20 profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, P20 is a £844K/yr Amazon United Kingdom market (376K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 59/100.
P20: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +338.0% over the last 90 days and 14.9% of searches end in a purchase.
£844K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 10 products
Top P20 products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
RIEMANN P20 Original SPF50+ Plus Spray 200ml | High UVA & UVB Protection Sunscreen Spray | Long Lasting Water Resistant Sun Care | Lightweight Daily Protection
- Price
- £16.30
- Rating
- 4.6/5
- Reviews
- 5,147
- Age
- 3y ago
RIEMANN P20 Sun Cream SPF50 +Plus for Kids 200ml. High Level UVA Protection Long Lasting up to 10 Hours Water Resistant up to 3 Hours. Suitable for Children aged 1+
- Price
- £17.32
- Rating
- 4.7/5
- Reviews
- 2,973
- Age
- 6y ago
Riemann P20 Sun cream/lotion for Kids (+1 yr) SPF50+. All day long Once a day Hydrating Absorbs Fast Long lasting 5*UVA & UVB protects up to 10hrs water resistant up to 3hrs no Octocrylene.
- Price
- £11.01
- Rating
- 4.7/5
- Reviews
- 2,973
- Age
- 6y ago
RIEMANN P20 Original SPF30 Spray 200ml | Long Lasting UVA & UVB Sun Protection | Water Resistant Sunscreen Spray | Lightweight Daily Sun Care
- Price
- £16.73
- Rating
- 4.6/5
- Reviews
- 1,388
- Age
- 3y ago
RIEMANN P20 SPF50 Sensitive Sun Cream 200ml High Level UVA Protection for up to 10 Hours Allergy Certification Water Resistant Durable & Long Lasting Sweat Resistant
- Price
- £18.57
- Rating
- 4.7/5
- Reviews
- 2,238
- Age
- 4y ago
Trending
90-day click momentum
RIEMANN P20 Original SPF20 Spray 200ml Advanced Sunsceen Protection High Performance Triple Protect + Sweat Resistance Protects up to 10 hours Very Water Resistant
- Price
- £17.72
- Rating
- 4.9/5
- Reviews
- 59
- Age
- 5mo ago
RIEMANN P20 Sun Cream SPF50 +Plus for Kids 200ml. High Level UVA Protection Long Lasting up to 10 Hours Water Resistant up to 3 Hours. Suitable for Children aged 1+
- Price
- £17.32
- Rating
- 4.7/5
- Reviews
- 2,973
- Age
- 6y ago
RIEMANN P20 Original SPF50+ Plus Spray 200ml | High UVA & UVB Protection Sunscreen Spray | Long Lasting Water Resistant Sun Care | Lightweight Daily Protection
- Price
- £16.30
- Rating
- 4.6/5
- Reviews
- 5,147
- Age
- 3y ago
RIEMANN P20 SPF30 Sensitive Sun Cream 200ml High Level UVA Protection for up to 10 Hours Allergy Certification Water Resistant Durable & Long Lasting Sweat Resistant
- Price
- £17.36
- Rating
- 4.7/5
- Reviews
- 1,001
- Age
- 4y ago
Riemann P20 Sun cream/lotion for Kids (+1 yr) SPF50+. All day long Once a day Hydrating Absorbs Fast Long lasting 5*UVA & UVB protects up to 10hrs water resistant up to 3hrs no Octocrylene.
- Price
- £11.01
- Rating
- 4.7/5
- Reviews
- 2,973
- Age
- 6y ago
Newest
by launch dateRIEMANN P20 Original SPF20 Spray 200ml Advanced Sunsceen Protection High Performance Triple Protect + Sweat Resistance Protects up to 10 hours Very Water Resistant
- Price
- £17.72
- Rating
- 4.9/5
- Reviews
- 59
- Age
- 5mo ago
RIEMANN P20 Original SPF50+ Plus Spray 200ml | High UVA & UVB Protection Sunscreen Spray | Long Lasting Water Resistant Sun Care | Lightweight Daily Protection
- Price
- £16.30
- Rating
- 4.6/5
- Reviews
- 5,147
- Age
- 3y ago
RIEMANN P20 Original SPF30 Spray 200ml | Long Lasting UVA & UVB Sun Protection | Water Resistant Sunscreen Spray | Lightweight Daily Sun Care
- Price
- £16.73
- Rating
- 4.6/5
- Reviews
- 1,388
- Age
- 3y ago
RIEMANN P20 Sensitive FACE SPF50+ UV Protection Cream 50 Grams | Non Greasy Highly Effective Protects Face from UV Radiation |Sun Protection Factor 50+ | Wear under Make Up
- Price
- £12.01
- Rating
- 4.6/5
- Reviews
- 352
- Age
- 3y ago
RIEMANN P20 Original SPF50 +Plus Spray 100ml Advanced Sunscreen Protection High Performance Triple Protect + Sweat Resistance Protects up to 10 Hours Very Water Resistant High UVA Protection
- Price
- £10.94
- Rating
- 4.6/5
- Reviews
- 1,359
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
Brands
1 flat
Sellers
93
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- P20100%
P20 demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top P20 search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- p20 sun cream factor 50120K/yr
- p20116K/yr
- p20 kids20K/yr
- p20 sun cream22K/yr
- p20 sunscreen19K/yr
- riemann p20 spf 5015K/yr
- riemann p2011K/yr
- p50 sun cream8K/yr
- p20 kids spf50 sun cream6K/yr
- p20 spray7K/yr
What reviews say buyers love and hate about P20
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Goes on and soaks in easily too so not too many complaints”
“Cheaper than all the shops”
“Didn't irritate my skin”
“Good product used for years”
“Great cream to protect your skin”
What buyers complain about
57% of reviews“However its turned the white school tops yellow even with stain remover in the wash so beware”
“It is expensive”
“I have anaphylactic reactions to citrus”
“Don't go in the sea”
“My entire family burnt so badly within hours”
P20 return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
67%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common P20 questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
