P20
MaybeSearch demand grew +338.0% this quarter. But the top 5 brands take 100% of clicks, so P20 is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 2,481 Beauty niches · +12 vs the category median of 4759
- Market size
- £844K/yr376K searches / yr
- 90-day growth
- +338.0%search demand this quarter
- Competition
- 79%top-5 click share · 1 brands · 93 sellers
Flapen Score
P20 against its category
The dotted line is the Beauty average. Past it, P20 is stronger. Inside it, weaker.
Market
The P20 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for P20 376K times last year and spent an estimated £844K. One brand takes every click. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 14.9% of those searches ended in a purchase.
Shoppers searched for this 376K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved +338.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £844K a year.
- Searches, last 12 months
- 376K
- Growth, 90 days vs prior 90
- +338.0%
- Conversion, latest week
- 14.9%
- Market size, estimated
- £844Ka year
- Peak month
- June14.2× the quietest month
- Top search term
- p20 sun cream factor 50120K searches a year
02 · Price
A sale here is worth £15.04.
Listings sell for £15.04 on average, from £10.94 to £18.57. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £15.04 that is £45K to £60K a year per listing.
- Average price
- £15.04inside the $15 to $100 sweet spot
- Price range
- £10.94–£18.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £45K–£60K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Sun Care & Tanning. It carries 1,808 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #49in Sun Care & Tanning
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,808per listing
- Listings tracked
- 10
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top P20 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
RIEMANN P20 Original SPF50+ Plus Spray 200ml | High UVA & UVB Protection Sunscreen Spray | Long Lasting Water Resistant Sun Care | Lightweight Daily Protection
- Price
- £16.30
- Rating
- 4.6/5
- Reviews
- 5,147
- Age
- 3y ago

RIEMANN P20 Sun Cream SPF50 +Plus for Kids 200ml. High Level UVA Protection Long Lasting up to 10 Hours Water Resistant up to 3 Hours. Suitable for Children aged 1+
- Price
- £17.32
- Rating
- 4.7/5
- Reviews
- 2,973
- Age
- 6y ago

Riemann P20 Sun cream/lotion for Kids (+1 yr) SPF50+. All day long Once a day Hydrating Absorbs Fast Long lasting 5*UVA & UVB protects up to 10hrs water resistant up to 3hrs no Octocrylene.
- Price
- £11.01
- Rating
- 4.7/5
- Reviews
- 2,973
- Age
- 6y ago

RIEMANN P20 Original SPF30 Spray 200ml | Long Lasting UVA & UVB Sun Protection | Water Resistant Sunscreen Spray | Lightweight Daily Sun Care
- Price
- £16.73
- Rating
- 4.6/5
- Reviews
- 1,388
- Age
- 3y ago

RIEMANN P20 SPF50 Sensitive Sun Cream 200ml High Level UVA Protection for up to 10 Hours Allergy Certification Water Resistant Durable & Long Lasting Sweat Resistant
- Price
- £18.57
- Rating
- 4.7/5
- Reviews
- 2,238
- Age
- 4y ago
Trending
estimated 90-day click momentum
RIEMANN P20 Original SPF20 Spray 200ml Advanced Sunsceen Protection High Performance Triple Protect + Sweat Resistance Protects up to 10 hours Very Water Resistant
- Price
- £17.72
- Rating
- 4.9/5
- Reviews
- 59
- Age
- 5mo ago

RIEMANN P20 Sun Cream SPF50 +Plus for Kids 200ml. High Level UVA Protection Long Lasting up to 10 Hours Water Resistant up to 3 Hours. Suitable for Children aged 1+
- Price
- £17.32
- Rating
- 4.7/5
- Reviews
- 2,973
- Age
- 6y ago

RIEMANN P20 Original SPF50+ Plus Spray 200ml | High UVA & UVB Protection Sunscreen Spray | Long Lasting Water Resistant Sun Care | Lightweight Daily Protection
- Price
- £16.30
- Rating
- 4.6/5
- Reviews
- 5,147
- Age
- 3y ago

RIEMANN P20 SPF30 Sensitive Sun Cream 200ml High Level UVA Protection for up to 10 Hours Allergy Certification Water Resistant Durable & Long Lasting Sweat Resistant
- Price
- £17.36
- Rating
- 4.7/5
- Reviews
- 1,001
- Age
- 4y ago

Riemann P20 Sun cream/lotion for Kids (+1 yr) SPF50+. All day long Once a day Hydrating Absorbs Fast Long lasting 5*UVA & UVB protects up to 10hrs water resistant up to 3hrs no Octocrylene.
- Price
- £11.01
- Rating
- 4.7/5
- Reviews
- 2,973
- Age
- 6y ago
Newest
by launch date
RIEMANN P20 Original SPF20 Spray 200ml Advanced Sunsceen Protection High Performance Triple Protect + Sweat Resistance Protects up to 10 hours Very Water Resistant
- Price
- £17.72
- Rating
- 4.9/5
- Reviews
- 59
- Age
- 5mo ago

RIEMANN P20 Original SPF50+ Plus Spray 200ml | High UVA & UVB Protection Sunscreen Spray | Long Lasting Water Resistant Sun Care | Lightweight Daily Protection
- Price
- £16.30
- Rating
- 4.6/5
- Reviews
- 5,147
- Age
- 3y ago

RIEMANN P20 Original SPF30 Spray 200ml | Long Lasting UVA & UVB Sun Protection | Water Resistant Sunscreen Spray | Lightweight Daily Sun Care
- Price
- £16.73
- Rating
- 4.6/5
- Reviews
- 1,388
- Age
- 3y ago

RIEMANN P20 Sensitive FACE SPF50+ UV Protection Cream 50 Grams | Non Greasy Highly Effective Protects Face from UV Radiation |Sun Protection Factor 50+ | Wear under Make Up
- Price
- £12.01
- Rating
- 4.6/5
- Reviews
- 352
- Age
- 3y ago

RIEMANN P20 Original SPF50 +Plus Spray 100ml Advanced Sunscreen Protection High Performance Triple Protect + Sweat Resistance Protects up to 10 Hours Very Water Resistant High UVA Protection
- Price
- £10.94
- Rating
- 4.6/5
- Reviews
- 1,359
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
93
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
0%
- P20100%
Demand
P20 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 14.2×
Search terms
Top P20 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- p20 sun cream factor 50120K/yr
- p20116K/yr
- p20 kids20K/yr
- p20 sun cream22K/yr
- p20 sunscreen19K/yr
- riemann p20 spf 5015K/yr
- riemann p2011K/yr
- p50 sun cream8K/yr
- p20 kids spf50 sun cream6K/yr
- p20 spray7K/yr
Reviews and returns
What reviews say buyers love and hate about P20
We read the reviews and the return reasons for every product selling here.
“However its turned the white school tops yellow even with stain remover in the wash so beware”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common P20 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









