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Under Eye Patches

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -9.4% this quarter, so Under Eye Patches is a Maybe.

Flapen Score
58
58 / 100
Top 9% of 2,481 Beauty niches · +11 vs the category median of 47
Market size
£1.6M/yr2.3M searches / yr
90-day growth
-9.4%search demand this quarter
Competition
58%top-5 click share · 16 brands · 90 sellers

Flapen Score

Under Eye Patches against its category

The dotted line is the Beauty average. Past it, Under Eye Patches is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Under Eye Patches market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Under Eye Patches 2.3M times last year and spent an estimated £1.6M. The top 5 brands take 75% of clicks. Demand peaks in Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
-9.4%
Conversion, latest week
7.3%
Market size, estimated
£1.6Ma year
Peak month
December2.1× the quietest month
Top search term
eye patches707K searches a year

02 · Price

A sale here is worth £9.75.

Listings sell for £9.75 on average, from £3.50 to £24.53. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At £9.75 that is £49K to £59K a year per listing.

Average price
£9.75under the $15 to $100 sweet spot
Price range
£3.50–£24.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
5,000–6,000
Revenue per listing a year
£49K–£59K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #9 within Eyes. It carries 10,239 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#9in Eyes
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,239per listing
Listings tracked
23

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Under Eye Patches products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

90

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

20%

  • Brand 139%
  • Brand 212%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Under Eye Patches search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Under Eye Patches search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eye patches707K/yr
  • under eye patches285K/yr
  • under eye gel patches335K/yr
  • eye masks136K/yr
  • grace and stella eye patches161K/yr
  • collagen eye patches95K/yr
  • under eye mask77K/yr
  • eye masks for puffy eyes93K/yr
  • eye patches for dark circles56K/yr
  • korean eye patches39K/yr

Reviews and returns

What reviews say buyers love and hate about Under Eye Patches

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
10%of negative reviews mention “Allergies”
0.1%of orders come back
“Irritated my skin”
A buyer, on “Allergies”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Under Eye Patches questions

Answered from the same tracked data.