Is under eye patches profitable to sell on Amazon United Kingdom?

The niche generates £1.6M/yr across 23 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Worth a look (58/100).

How competitive is the under eye patches niche?

16 brands and 90 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in under eye patches?

Top complaints mined from reviews: Allergies, Moist/Dry, Grip. The return rate is 0.1%.

When does demand for under eye patches peak?

Demand peaks in Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the under eye patches niche?

Listings span £3.50–£24.53; the average listing price is £9.75 (sweet spot $15–$100). The average incumbent carries 10,239 reviews — the moat a new listing must climb.

under eye patches

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Great£1.6M

£1.6M/yr · 2.3M searches

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£3.50–£24.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£9.75

avg listing price — sweet spot $15–$100

Review moat

Bad10,238.61

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, under eye patches is a £1.6M/yr Amazon United Kingdom market (2.3M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Worth a look — 58/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

under eye patches market data

Units sold / yr: 150K–200K; avg 5,000–6,000/product
Revenue / yr: £1.5M–£1.9M; units × avg price
Conversion rate: 7.3%
Avg BSR: #9
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 2.8%
Avg brand age: 35 months
Avg seller age: 155 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

20%

grace & stella39%
BIODANCE12%
COSRX9%
Abib8%
Coukula6%
Jiasoval6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.4% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.1×

Open Trend

Top under eye patches search terms

eye patches707K/yr +0.3%4.3% conv.
under eye patches285K/yr +58.7%4.9% conv.
under eye gel patches335K/yr -46.6%5.6% conv.
eye masks136K/yr -3.3%3.7% conv.
grace and stella eye patches161K/yr -45.0%6.3% conv.
collagen eye patches95K/yr -32.7%6.6% conv.
under eye mask77K/yr -0.1%4.5% conv.
eye masks for puffy eyes93K/yr -16.3%5.5% conv.
eye patches for dark circles56K/yr +8.4%4.3% conv.
korean eye patches39K/yr -27.1%3.5% conv.

All search terms

Top under eye patches products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

grace and stella Under Eye Gel Patches - Reduce Dark Circles Puffy Eyes Undereye Bags Wrinkles - Under Eye Masks Vegan Cruelty-Free Self Care Gifts for Women (24 Pairs Gold

grace & stella£12.984.3★48,535 rev

BIODANCE Collagen Peptide Under Eye Patches 60 Counts. Advanced Hydrogel Eye Patches for Dark Circles & Puffy Eyes. Under Eye Mask for Fine Lines. Eye Bags & Wrinkles. Korean Skincare.

BIODANCE£16.034.6★1,710 rev

grace & stella Award Winning Under Eye Mask - Reduce Dark Circles Puffy Eyes Undereye Bags Wrinkles - Under Eye Gel Patches Vegan Cruelty-Free Self Care (4 Pairs Gold)

grace & stella£6.234.2★10,129 rev

COSRX Pink Peptide Collagen Hydrogel Eye Patches Wrinkle Patches for Puffy Eyes Dark Circles Eye Bags Wrinkles and Fine Lines Firming and Depuffing Under Eye Masks Korean Skincare 60 Patches

COSRX£15.624.4★4,241 rev

Abib Collagen Eye Patch Jericho Rose Jelly 60 Patches Korean Under Eye Patches for Puffy Eyes and Dark Circles Anti-Wrinkle Collagen Caffeine Niacinamide Ceramide Antioxidant Skin Care

Abib£15.794.5★3,141 rev

Newest

by launch date

Beauty of Joseon Revive Under Eye Patch Retinal Ginseng for Puffy Under Eye Bag Masks Collagen Peptide Korean Skincare for Women and Men 60 Sheets 30 Pairs

Beauty of Joseon£13.50865 rev

3mo ago

BIODANCE Collagen Peptide Under Eye Patches 60 Counts. Advanced Hydrogel Eye Patches for Dark Circles & Puffy Eyes. Under Eye Mask for Fine Lines. Eye Bags & Wrinkles. Korean Skincare.

BIODANCE£16.031,710 rev

4mo ago

30 Pairs Collagen Eye Patches Hyaluronic Acid Moisturizing & Hydrating Under Eye Gel Patches for Puffy Eyes & Dark Circles Gel Pads for All Skin Types

WaterMaster£6.7831 rev

8mo ago

Under Eye Gel Patches 60pcs Sakura Collagen Hydrating Eye Mask for Dark Circles Puffiness & Wrinkles Soothing Under Eye Pads for Women & Men

ZEVUNIQ£5.8558 rev

8mo ago

Abib PDRN Retinal Eye Patch Glow jelly 60 Patches Korean Under Eye Patches for Puffy Eyes and Dark Circles AntiWrinkle Collagen Caffeine Niacinamide

Abib£15.911,486 rev

9mo ago

What buyers say about under eye patches

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money19%

“Good price”

Quality-Overall15%

“Brilliant quality”

Moist/Dry12%

“Very hydrating”

Soft Feel6%

“Makes your skin very soft”

Advertised Vs Actual Product5%

“As advertised”

Ease Of Use4%

“Easy to use”

Comfort-Overall4%

“Very comfortable”

Brightness/Shine/Glow3%

“give a gorgeous glow after”

Efficiency3%

“Effective”

Adhesion/Stickiness3%

“Sticks well”

What buyers complain about

Allergies10%

“Irritated my skin”

Moist/Dry10%

“Not enough moisture”

Grip8%

“Very slippery”

Quality-Overall8%

“Concernly poor quality assurance control”

Value For Money7%

“Waste of money”

Functionality-Overall7%

“Not very effective”

Adhesion/Stickiness6%

“Do not stick well”

Symptom Reduction4%

“Didn't notice any difference”

Advertised Vs Actual Product4%

“Missing items or false advertisement”

Sensitivity-Overall3%

“Bad skin reaction”

Top return reasons

Functionality-Overall14%

Value For Money10%

Advertised Vs Actual Product9%

Leak-Proof8%

Moist/Dry7%

Adhesion/Stickiness6%

Grip6%

Quality-Overall5%

Ingredients-Overall4%

Skin Health4%

Common questions

Is under eye patches profitable to sell on Amazon United Kingdom?: The niche generates £1.6M/yr across 23 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Worth a look (58/100).
How competitive is the under eye patches niche?: 16 brands and 90 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in under eye patches?: Top complaints mined from reviews: Allergies, Moist/Dry, Grip. The return rate is 0.1%.
When does demand for under eye patches peak?: Demand peaks in Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the under eye patches niche?: Listings span £3.50–£24.53; the average listing price is £9.75 (sweet spot $15–$100). The average incumbent carries 10,239 reviews — the moat a new listing must climb.