spf
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Great+73.7%90-day search growth — must beat 0% to launch
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Market size
Good£748K£748K/yr · 1.2M searches
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,442.67avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.72avg listing price — sweet spot $15–$100
Price range
Bad£2.12–£12.34cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, spf is a £748K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 62/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
spf market data
- Units sold / yr
- 80K–100K
- avg 3,000–4,000/product
- Revenue / yr
- £618K–£772K
- units × avg price
- Conversion rate
- 8.2%
- Avg BSR
- #33
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 2.3%
- Avg brand age
- 46 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
205
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
55%
Top 20: 92%
Open market
28%
- Bondi Sands20%
- COSRX18%
- Beauty of Joseon10%
- Garnier9%
- La Roche-Posay8%
- BYOMA7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +73.7% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 4.1×
Top spf search terms
- spf214K/yr
- spf 50 face moisturiser217K/yr
- face spf131K/yr
- face sunscreen103K/yr
- bondi sands spf 5065K/yr
- face sun cream spf 5057K/yr
- spf 50 face47K/yr
- spf face41K/yr
- cosrx sunscreen30K/yr
- face spf 5036K/yr
Top spf products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
COSRX Ultra-Light Invisible Sunscreen SPF 50 Face Moisturiser PA++++ Korean Sunscreen Non Oily Sun Cream UVA/UVB Protection Daily Hydrating Sun Lotion No White Cast 50ml
COSRX£9.554.5★1,995 rev
Bondi Sands Fragrance Free Face Sunscreen Lotion SPF 50+ | Gentle Formula Moisturises + Provides Broad-Spectrum Protection Enriched with Aloe Vera and Vitamin E Cruelty Free | 75 mL/2.53 Oz
Bondi Sands£6.064.4★5,251 rev
La Roche-Posay Anthelios UVMune 400 Invisible Fluid SPF50+ Very High Broad Spectrum Sun Protection Ultra Long UVA Filter Non-Perfumed Sunscreen For Sensitive Skin 50ml
La Roche-Posay£12.204.6★16,675 rev
BYOMA SPF 50 Face Fluid (50ml) Ultra-Lightweight Facial Sunscreen for All Skin Tones - Luminous Glow No White Cast - SPF Moisturiser Strengthens Skin Barrier
BYOMA£10.224.1★1,239 rev
Beauty of Joseon Relief Sun Rice Probiotics SPF 50+ PA++++ Korean Sunscreen sunblock for Face Daily Sunscreen for Men Women Skincare 50ml
Beauty of Joseon£9.874.6★12,225 rev
Newest
by launch date
medicube No Cast Just Glow Collagen Sunscreen | SPF 50 Broad Spectrum Face Sunscreen | Lightweight Non-Sticky Hydrating Formula | Peptide Cica for Soothing & Glow | Korean Skincare
medicube£12.341,535 rev
NIVEA SUN Breathable UV Face Sensitive SPF 50+ (40ml) Face Sunscreen For Sensitive Skin Prevents Sun Allergies and Irritations Fragrance-Free and Non-Comedogenic Formula
Nivea Sun£6.3831 rev
CeraVe Invisible Hydrating Sunscreen SPF 50+ For Body & Face 75ml
CeraVe£8.28227 rev
Aveeno Face CALM+RESTORE Moisturising Lotion SPF 50 50ml - Soothes Sensitive Skin with Deep Hydration and High Sun Protection for Daily Use
Aveeno£9.24365 rev
BYOMA SPF 50 Face Fluid (50ml) Ultra-Lightweight Facial Sunscreen for All Skin Tones - Luminous Glow No White Cast - SPF Moisturiser Strengthens Skin Barrier
BYOMA£10.221,239 rev
Trending
90-day click momentumNIVEA SUN Breathable UV Face Sensitive SPF 50+ (40ml) Face Sunscreen For Sensitive Skin Prevents Sun Allergies and Irritations Fragrance-Free and Non-Comedogenic Formula
Nivea Sun£6.384.6★
medicube No Cast Just Glow Collagen Sunscreen | SPF 50 Broad Spectrum Face Sunscreen | Lightweight Non-Sticky Hydrating Formula | Peptide Cica for Soothing & Glow | Korean Skincare
medicube£12.344.6★
CeraVe Invisible Hydrating Sunscreen SPF 50+ For Body & Face 75ml
CeraVe£8.284.7★
NIVEA Refreshing Day Face Cream SPF 30 (50ml) Hydrating Face Moisturiser with Aloe Vera and Hyaluronic Acid Moisturiser with SPF for Normal Skin
NIVEA£2.124.6★
COSRX Ultra-Light Invisible Sunscreen SPF 50 Face Moisturiser PA++++ Korean Sunscreen Non Oily Sun Cream UVA/UVB Protection Daily Hydrating Sun Lotion No White Cast 50ml
COSRX£9.554.5★
What buyers say about spf
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality cream”
“Suits my very sensitive skin”
“Good moisturiser”
“Excellent value”
“Lovely and lightweight”
“Glowing skin”
“Easily absorbed”
“Soft skin”
“Great skin protection”
“After a couple of days of use not only was the dryness improved”
What buyers complain about
“Irritated my skin”
“Not fit for purpose”
“Expensive”
“doesnt provide enough hydration”
“if you have sensitive skin it burns your face”
“A bit of colour to it”
“greasy for me”
“throughout the day I noticed my skin would feel quite dry when I use this product”
“Chemical Smell”
“Not for sensitive skin”
Top return reasons
Common questions
- Is spf profitable to sell on Amazon United Kingdom?
- The niche generates £748K/yr across 27 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +73.7%. Flapen's verdict: Worth a look (62/100).
- How competitive is the spf niche?
- 19 brands and 205 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in spf?
- Top complaints mined from reviews: Allergies, Size-Overall, Value For Money. The return rate is 0.1%.
- When does demand for spf peak?
- Demand peaks in Apr–May; the busiest month runs 4.1× the quietest.
- What does it cost to enter the spf niche?
- Listings span £2.12–£12.34; the average listing price is £7.72 (sweet spot $15–$100). The average incumbent carries 4,443 reviews — the moat a new listing must climb.