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Spf

Maybe

An estimated 0.1% of orders come back. But prices span $2.12–$12.34, mostly outside the sweet spot, so Spf is a Maybe.

Flapen Score
62
62 / 100
Top 4% of 2,481 Beauty niches · +15 vs the category median of 47
Market size
£748K/yr1.2M searches / yr
90-day growth
+73.7%search demand this quarter
Competition
55%top-5 click share · 19 brands · 205 sellers

Flapen Score

Spf against its category

The dotted line is the Beauty average. Past it, Spf is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spf market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spf 1.2M times last year and spent an estimated £748K. The top 5 brands take 65% of clicks. Demand peaks in Apr–May. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +73.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £748K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+73.7%
Conversion, latest week
8.2%
Market size, estimated
£748Ka year
Peak month
May4.1× the quietest month
Top search term
spf214K searches a year

02 · Price

A sale here is worth £7.72.

Listings sell for £7.72 on average, from £2.12 to £12.34. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £7.72 that is £23K to £31K a year per listing.

Average price
£7.72under the $15 to $100 sweet spot
Price range
£2.12–£12.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
3,000–4,000
Revenue per listing a year
£23K–£31K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #33 within Face. It carries 4,443 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#33in Face
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,443per listing
Listings tracked
27

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top Spf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

205

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

28%

  • Brand 120%
  • Brand 218%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Spf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 4.1×

Search terms

Top Spf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spf214K/yr
  • spf 50 face moisturiser217K/yr
  • face spf131K/yr
  • face sunscreen103K/yr
  • bondi sands spf 5065K/yr
  • face sun cream spf 5057K/yr
  • spf 50 face47K/yr
  • spf face41K/yr
  • cosrx sunscreen30K/yr
  • face spf 5036K/yr

Reviews and returns

What reviews say buyers love and hate about Spf

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Allergies”
0.1%of orders come back
“Irritated my skin”
A buyer, on “Allergies”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Spf questions

Answered from the same tracked data.