Spf
Spf shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 4% of 2,481 Beauty niches · +15 vs the category median of 47
Is Spf profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Spf is a £748K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 62/100.
Spf: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +73.7% over the last 90 days and 8.2% of searches end in a purchase.
£748K
revenue / yr
Who owns the niche?
The top 5 brands hold 65% of demand, so 35% of the market is open.
35%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 27 products
Top Spf products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
COSRX Ultra-Light Invisible Sunscreen SPF 50 Face Moisturiser PA++++ Korean Sunscreen Non Oily Sun Cream UVA/UVB Protection Daily Hydrating Sun Lotion No White Cast 50ml
- Price
- £9.55
- Rating
- 4.5/5
- Reviews
- 1,995
- Age
- 2y ago
Bondi Sands Fragrance Free Face Sunscreen Lotion SPF 50+ | Gentle Formula Moisturises + Provides Broad-Spectrum Protection Enriched with Aloe Vera and Vitamin E Cruelty Free | 75 mL/2.53 Oz
- Price
- £6.06
- Rating
- 4.4/5
- Reviews
- 5,251
- Age
- 6y ago
La Roche-Posay Anthelios UVMune 400 Invisible Fluid SPF50+ Very High Broad Spectrum Sun Protection Ultra Long UVA Filter Non-Perfumed Sunscreen For Sensitive Skin 50ml
- Price
- £12.20
- Rating
- 4.6/5
- Reviews
- 16,675
- Age
- 4y ago
BYOMA SPF 50 Face Fluid (50ml) Ultra-Lightweight Facial Sunscreen for All Skin Tones - Luminous Glow No White Cast - SPF Moisturiser Strengthens Skin Barrier
- Price
- £10.22
- Rating
- 4.1/5
- Reviews
- 1,239
- Age
- 1y ago
Beauty of Joseon Relief Sun Rice Probiotics SPF 50+ PA++++ Korean Sunscreen sunblock for Face Daily Sunscreen for Men Women Skincare 50ml
- Price
- £9.87
- Rating
- 4.6/5
- Reviews
- 12,225
- Age
- 3y ago
Trending
90-day click momentum
NIVEA SUN Breathable UV Face Sensitive SPF 50+ (40ml) Face Sunscreen For Sensitive Skin Prevents Sun Allergies and Irritations Fragrance-Free and Non-Comedogenic Formula
- Price
- £6.38
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 4mo ago
medicube No Cast Just Glow Collagen Sunscreen | SPF 50 Broad Spectrum Face Sunscreen | Lightweight Non-Sticky Hydrating Formula | Peptide Cica for Soothing & Glow | Korean Skincare
- Price
- £12.34
- Rating
- 4.6/5
- Reviews
- 1,535
- Age
- 4mo ago
CeraVe Invisible Hydrating Sunscreen SPF 50+ For Body & Face 75ml
- Price
- £8.28
- Rating
- 4.7/5
- Reviews
- 227
- Age
- 8mo ago
NIVEA Refreshing Day Face Cream SPF 30 (50ml) Hydrating Face Moisturiser with Aloe Vera and Hyaluronic Acid Moisturiser with SPF for Normal Skin
- Price
- £2.12
- Rating
- 4.6/5
- Reviews
- 801
- Age
- 3y ago
COSRX Ultra-Light Invisible Sunscreen SPF 50 Face Moisturiser PA++++ Korean Sunscreen Non Oily Sun Cream UVA/UVB Protection Daily Hydrating Sun Lotion No White Cast 50ml
- Price
- £9.55
- Rating
- 4.5/5
- Reviews
- 1,995
- Age
- 2y ago
Newest
by launch datemedicube No Cast Just Glow Collagen Sunscreen | SPF 50 Broad Spectrum Face Sunscreen | Lightweight Non-Sticky Hydrating Formula | Peptide Cica for Soothing & Glow | Korean Skincare
- Price
- £12.34
- Rating
- 4.6/5
- Reviews
- 1,535
- Age
- 4mo ago
NIVEA SUN Breathable UV Face Sensitive SPF 50+ (40ml) Face Sunscreen For Sensitive Skin Prevents Sun Allergies and Irritations Fragrance-Free and Non-Comedogenic Formula
- Price
- £6.38
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 4mo ago
CeraVe Invisible Hydrating Sunscreen SPF 50+ For Body & Face 75ml
- Price
- £8.28
- Rating
- 4.7/5
- Reviews
- 227
- Age
- 8mo ago
Aveeno Face CALM+RESTORE Moisturising Lotion SPF 50 50ml - Soothes Sensitive Skin with Deep Hydration and High Sun Protection for Daily Use
- Price
- £9.24
- Rating
- 4.4/5
- Reviews
- 365
- Age
- 1y ago
BYOMA SPF 50 Face Fluid (50ml) Ultra-Lightweight Facial Sunscreen for All Skin Tones - Luminous Glow No White Cast - SPF Moisturiser Strengthens Skin Barrier
- Price
- £10.22
- Rating
- 4.1/5
- Reviews
- 1,239
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
19 falling
Sellers
205
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
55%
Top 20: 92%
Open market
28%
- Bondi Sands20%
- COSRX18%
- Beauty of Joseon10%
- Garnier9%
- La Roche-Posay8%
- BYOMA7%
Spf demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May · busiest ÷ quietest = 4.1×
Top Spf search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- spf214K/yr
- spf 50 face moisturiser217K/yr
- face spf131K/yr
- face sunscreen103K/yr
- bondi sands spf 5065K/yr
- face sun cream spf 5057K/yr
- spf 50 face47K/yr
- spf face41K/yr
- cosrx sunscreen30K/yr
- face spf 5036K/yr
What reviews say buyers love and hate about Spf
What buyers mention most, as a share of all reviews.
What buyers love
65% of reviews“Good quality cream”
“Suits my very sensitive skin”
“Good moisturiser”
“Excellent value”
“Lovely and lightweight”
What buyers complain about
47% of reviews“Irritated my skin”
“Not fit for purpose”
“Expensive”
“doesnt provide enough hydration”
“if you have sensitive skin it burns your face”
Spf return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
59%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Spf questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
