Aesop Body Wash

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.4M a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

+2.0%

Conversion, latest week

7.4%

Market size, estimated

£2.4Ma year

Peak month

July10.4× the quietest month

Top search term

molton brown531K searches a year

Listings sell for £20.60 on average, from £13.73 to £36.50. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,500 to 2,000 of them. At £20.60 that is £31K to £41K a year per listing.

Average price

£20.60inside the $15 to $100 sweet spot

Price range

£13.73–£36.50

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

1,500–2,000

Revenue per listing a year

£31K–£41K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #142 within Bath & Body. It carries 2,676 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

14.6%

Average rank

#142in Bath & Body

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,676per listing

Listings tracked

34

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

52 months