How competitive is the Aesop Body Wash niche on Amazon United Kingdom?

3 brands and 38 sellers compete in Aesop Body Wash on Amazon United Kingdom. The top 5 Aesop Body Wash products take 42% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Aesop Body Wash?

Aesop Body Wash buyers on Amazon United Kingdom complain most about Smell, Value For Money, Durability, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Aesop Body Wash niche?

Aesop Body Wash sells for £20.60 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £13.73–£36.50. The average incumbent carries 2,676 reviews — the moat a new listing must climb.

Aesop Body Wash

Aesop Body Wash clears our launch bar: a $2.4M/yr market growing +2.0% this quarter with returns at 0.4%.

Flapen Score

Launch it

Top 6% of 2,481 Beauty niches · +13 vs the category median of 47

This niche Category average · 2,481 niches

Is Aesop Body Wash profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Aesop Body Wash is a £2.4M/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Nov–Dec. Verdict: Launch it — 60/100.

Aesop Body Wash: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +2.0% over the last 90 days and 7.4% of searches end in a purchase.

£2.4M

revenue / yr

Units sold / yr125K

Search volume / yr+2.0%1.6M

Conversion rate7.4%

Avg price£20.60

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 38

Top-5 product click share42%

Open market0%

Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 34 products

Top Aesop Body Wash products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Molton Brown Re-Charge Black Pepper Bath & Shower Gel 300 ml

Price: £18.44
Rating: 4.8/5
Reviews: 4,561
Age: 3y ago

Molton Brown Discovery Body Care Collection

Price: £17.81
Rating: 4.7/5
Reviews: 1,829
Age: 1y ago

Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Santal & Vetiver

Price: £16.39
Rating: 4.0/5
Reviews: 15,997
Age: 5y ago

Molton Brown Dark Leather Bath & Shower Gel 300 ml

Price: £17.94
Rating: 4.7/5
Reviews: 3,670
Age: 3y ago

Molton Brown Coastal Cypress & Sea Fennel Bath & Shower Gel 300 ml

Price: £19.04
Rating: 4.8/5
Reviews: 649
Age: 3y ago

Newest

by launch date

Molton Brown Carry On Set Body & Hair Care Set & Mini Travel Bag 12 x 30 ml

Price: £15.13
Rating: 4.4/5
Reviews: 4
Age: 2mo ago

Molton Brown Discovery Body Care Collection

Price: £17.81
Rating: 4.7/5
Reviews: 1,829
Age: 1y ago

Molton Brown Sunlit Clementine & Vetiver Bath & Shower Gel 300 ml

Price: £18.02
Rating: 4.8/5
Reviews: 254
Age: 2y ago

Salt & Stone Body Mist | Santal & Vetiver | Skincare Infused Hair & Body Spray for Women and Men | Hydrating Fragrance with Glycerin and Red Algae | Vegan Cruelty Free 3.4 fl oz

Price: £36.50
Rating: 3.7/5
Reviews: 2,411
Age: 2y ago

Molton Brown Woody & Aromatic Body Care Collection Gift Set

Price: £27.09
Rating: 4.6/5
Reviews: 213
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

42%

Top 20: 86%

Open market

Molton Brown80%
Salt & Stone15%
Amorbella5%
Open — no brand owns it (0%)

Aesop Body Wash demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.6MCVR7.4%Products34Brands3Top 5 Brands100%OOS Rate14.6%Rating4.6★Reviews2,676Avg BSR#142

Peak months: Jun, Jul, Nov, Dec · busiest ÷ quietest = 10.4×

Top Aesop Body Wash search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

molton brown531K/yr -7.8%4.0% conv.
molton brown shower gels338K/yr +38.8%12.2% conv.
salt and stone89K/yr -1.3%3.5% conv.
molton brown gift sets for women218K/yr -16.4%3.6% conv.
molton brown gift set72K/yr -15.3%2.2% conv.
molton brown shower gel35K/yr +16.3%10.3% conv.
molten brown36K/yr -11.3%5.6% conv.
aesop body wash17K/yr +13.8%0.7% conv.
molton brown outlet22K/yr +4.9%1.8% conv.
molten brown gift sets for women sale39K/yr -37.8%3.9% conv.

What reviews say buyers love and hate about Aesop Body Wash

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Smell56%

“Beautiful Fragrance”

Quality-Overall13%

“Good product as expected”

Value For Money8%

“Worth to buy”

Advertised Vs Actual Product3%

“As expected”

Gifting Purpose2%

“ideal for a present”

What buyers complain about

67% of reviews

Smell25%

“no scent”

Value For Money21%

“VERY overpriced”

Durability4%

“doesnt last”

Color4%

“Somethings not right here I've bought it for years it should be pink”

Allergies3%

“causes rash”

Aesop Body Wash return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

28%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

35%

2Size-Overall

18%

3Leak-Proof

11%

4Color

5Functionality-Overall

Common Aesop Body Wash questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Aesop Body Wash 60/100 on Amazon United Kingdom — Launch it. The niche generates £2.4M/yr across 34 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +2.0% over the last 90 days.