aesop body wash
Launch itA $2.4M/yr market growing +2.0% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Market size
Incredible£2.4M£2.4M/yr · 1.6M searches
Price range
Great£13.73–£36.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£20.60avg listing price — sweet spot $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,676.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, aesop body wash is a £2.4M/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Nov–Dec. Verdict: Launch it — 60/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 100K–125K
- avg 1,500–2,000/product
- Revenue / yr
- £2.1M–£2.6M
- units × avg price
- Launch success
- —
- 2 of 2 new (360d)
- Conversion rate
- 7.4%
- Avg BSR
- #142
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 14.6%
- Avg brand age
- 52 months
- Avg seller age
- 159 days
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
3 rising
Sellers
38
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
42%
Top 20: 86%
Open market
0%
- Molton Brown80%
- Salt & Stone15%
- Amorbella5%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 75 weeks — +2.0% search growth over the last 90 days.Peak months: Jun, Jul, Nov, Dec · busiest ÷ quietest = 10.4×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 34 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Molton Brown Re-Charge Black Pepper Bath & Shower Gel 300 ml
Molton Brown£18.444.8★4,561 rev
Molton Brown Discovery Body Care Collection
Molton Brown£17.814.7★1,829 rev
Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Santal & Vetiver
Salt & Stone£16.394.0★15,997 rev
Molton Brown Dark Leather Bath & Shower Gel 300 ml
Molton Brown£17.944.7★3,670 rev
Molton Brown Coastal Cypress & Sea Fennel Bath & Shower Gel 300 ml
Molton Brown£19.044.8★649 rev
Newest
by launch date
Molton Brown Carry On Set Body & Hair Care Set & Mini Travel Bag 12 x 30 ml
Molton Brown£15.134 rev
Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Black Rose & Oud
Salt & Stone£16.1815,997 rev
Molton Brown Bluebell & Wild Strawberry Bath & Shower Gel 300 ml
Molton Brown£18.22236 rev
Molton Brown Discovery Body Care Collection
Molton Brown£17.811,829 rev
Molton Brown Stocking Filler Gift Set
Molton Brown£35.10233 rev
Trending
90-day click momentumMolton Brown Carry On Set Body & Hair Care Set & Mini Travel Bag 12 x 30 ml
Molton Brown£15.134.4★
Joyaria Bamboo Viscose Sleepwear for Women Long Sleeve Pjs Sleep Set
Amorbella£32.534.4★
Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Black Rose & Oud
Salt & Stone£16.184.0★
Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Santal & Vetiver
Salt & Stone£16.394.0★
Salt & Stone Body Mist | Santal & Vetiver | Skincare Infused Hair & Body Spray for Women and Men | Hydrating Fragrance with Glycerin and Red Algae | Vegan Cruelty Free 3.4 fl oz
Salt & Stone£36.503.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful Fragrance”
“Good product as expected”
“Worth to buy”
“As expected”
“ideal for a present”
“Molton brown good product”
“The gel lathers well”
“Lasts well”
“Beautiful to use”
“skin after use soft highly recommended”
What buyers complain about
“no scent”
“VERY overpriced”
“doesnt last”
“Somethings not right here I've bought it for years it should be pink”
“causes rash”
“Bottle could have been bigger”
“Now I have to deal with a sticky bottle”
“Once removed, this left a horrible sticky residue which has been a real problem to remove - even using nail varnish remover”
“Not for me its too oily”
“For me, it offered little to no protection at all — I started noticing odour much sooner than expected”
Top return reasons
Common questions
- Is aesop body wash profitable to sell on Amazon United Kingdom?
- The niche generates £2.4M/yr across 34 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.0%. Flapen's verdict: Launch it (60/100).
- How competitive is the aesop body wash niche?
- 3 brands and 38 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in aesop body wash?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.4%.
- When does demand for aesop body wash peak?
- Demand peaks in Jun–Jul–Nov–Dec; the busiest month runs 10.4× the quietest.
- What does it cost to enter the aesop body wash niche?
- Listings span £13.73–£36.50; the average listing price is £20.60 (sweet spot $15–$100). The average incumbent carries 2,676 reviews — the moat a new listing must climb.
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