Eyelashes
Eyelashes clears our launch bar: a $2.6M/yr market growing +3.8% this quarter with returns at 0.2%.
Flapen Score
Top 4% of 2,481 Beauty niches · +14 vs the category median of 47
Is Eyelashes profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Eyelashes is a £2.6M/yr Amazon United Kingdom market (7.5M searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Dec. Verdict: Launch it — 61/100.
Eyelashes: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +3.8% over the last 90 days and 5.0% of searches end in a purchase.
£2.6M
revenue / yr
Who owns the niche?
The top 5 brands hold 58% of demand, so 42% of the market is open.
42%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 27 products
Top Eyelashes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Sixstarhair Individual Eyelashes Kit Lash Clusters with Glue and Remover Volume Clusters Lashes Book Kit D Curl Eyelash Extensions 10-16mm 544Pcs (60+100+120+150D)
- Price
- £8.57
- Rating
- 4.1/5
- Reviews
- 894
- Age
- 1y ago
KEYRI 580 Pieces Individual Eyelashes 30-100D Cluster Lashes Kit
- Price
- £5.60
- Rating
- 4.3/5
- Reviews
- 1,719
- Age
- 1y ago
CNMTCCO Individual Eyelashes 570pcs Natural Cluster Lashes D Curl Fluffy Lash Clusters Wispy Individual Lashes Cluster for DIY Lash Extensions at Home (8-16mm 30+40+50+60+80+100D) (Max)
- Price
- £5.62
- Rating
- 4.2/5
- Reviews
- 355
- Age
- 1y ago
Individual Eyelashes Kit 640Pcs 9-16mm Lash Clusters with Bond&Seal&Remover Natural Fluffy Wispy lash by Jsio Volume Lash Book Kit D Curl DIY Eyelash Extensions at Home for Beginners(30+40+50D)
- Price
- £8.21
- Rating
- 4.0/5
- Reviews
- 62
- Age
- 7mo ago
Goddvenus Wispy Cluster Lashes Natural Individual Eyelashes DIY Eyelash Clusters D Curl Russian Lash Extensions Light Eyelash Individuals
- Price
- £7.35
- Rating
- 4.5/5
- Reviews
- 269
- Age
- 1y ago
Trending
90-day click momentum
LASHVIEW Cluster Lashes Kit Lash Clusters with Glue and Remover and Lash Tweezer Volume Clusters Lashes Book Kit D Curl Eyelash Extensions for DIY at Home 10-16mm (56D+60D+80D+100D)
- Price
- £7.17
- Rating
- 4.3/5
- Reviews
- 3,197
- Age
- 5mo ago
Individual Eyelashes Kit 640Pcs Lash Clusters with Bond+Seal+Remover Natural Fluffy Wispy lash by Jsio Volume Clusters Lashes Book Kit D Curl Eyelash Extensions for DIY at Home 9-16mm (30+40+50+60D)
- Price
- £8.61
- Rating
- 4.0/5
- Reviews
- 62
- Age
- 7mo ago
Individual Eyelashes Kit 640Pcs 9-16mm Lash Clusters with Bond&Seal&Remover Natural Fluffy Wispy lash by Jsio Volume Lash Book Kit D Curl DIY Eyelash Extensions at Home for Beginners(30+40+50D)
- Price
- £8.21
- Rating
- 4.0/5
- Reviews
- 62
- Age
- 7mo ago
LASHSUN Lash Clusters Kit 540pcs D Curl mixed Length 10-22mm Wispy Cluster Lashes Kit Soft and Comfortable False Eyelashes Extension Kit DIY Long Lasting Lashes At Home (WL+200D Kit)
- Price
- £8.30
- Rating
- 3.6/5
- Reviews
- 47
- Age
- 7mo ago
YIDUO 4 Styles Lash Clusters Kit 60D+80D+100D+150D Fluffy Clusters Lashes Extensions Kit with 2 Bond and Seal 10-18mm Wispy D Curly Full DIY Individual Eyelash Extensions Kit DIY at Home Easily
- Price
- £13.93
- Rating
- 4.2/5
- Reviews
- 103
- Age
- 8mo ago
Newest
by launch dateLASHVIEW Cluster Lashes Kit Lash Clusters with Glue and Remover and Lash Tweezer Volume Clusters Lashes Book Kit D Curl Eyelash Extensions for DIY at Home 10-16mm (56D+60D+80D+100D)
- Price
- £7.17
- Rating
- 4.3/5
- Reviews
- 3,197
- Age
- 5mo ago
Individual Eyelashes Kit 640Pcs 9-16mm Lash Clusters with Bond&Seal&Remover Natural Fluffy Wispy lash by Jsio Volume Lash Book Kit D Curl DIY Eyelash Extensions at Home for Beginners(30+40+50D)
- Price
- £8.21
- Rating
- 4.0/5
- Reviews
- 62
- Age
- 7mo ago
Individual Eyelashes Kit 640Pcs Lash Clusters with Bond+Seal+Remover Natural Fluffy Wispy lash by Jsio Volume Clusters Lashes Book Kit D Curl Eyelash Extensions for DIY at Home 9-16mm (30+40+50+60D)
- Price
- £8.61
- Rating
- 4.0/5
- Reviews
- 62
- Age
- 7mo ago
LASHSUN Lash Clusters Kit 540pcs D Curl mixed Length 10-22mm Wispy Cluster Lashes Kit Soft and Comfortable False Eyelashes Extension Kit DIY Long Lasting Lashes At Home (WL+200D Kit)
- Price
- £8.30
- Rating
- 3.6/5
- Reviews
- 47
- Age
- 7mo ago
YIDUO 4 Styles Lash Clusters Kit 60D+80D+100D+150D Fluffy Clusters Lashes Extensions Kit with 2 Bond and Seal 10-18mm Wispy D Curly Full DIY Individual Eyelash Extensions Kit DIY at Home Easily
- Price
- £13.93
- Rating
- 4.2/5
- Reviews
- 103
- Age
- 8mo ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
24 falling
Sellers
73
Top-5 brand share
58%
Top 20: 95%
Top-5 click share
56%
Top 20: 91%
Open market
37%
- Sixstarhair24%
- KEYRI14%
- CNMTCCO10%
- Jsio6%
- Goddvenus5%
- DOINEUFL4%
Eyelashes demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.6×
Top Eyelashes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lashes1.4M/yr
- eyelashes1.3M/yr
- cluster lashes1.0M/yr
- lash clusters829K/yr
- individual eyelashes586K/yr
- eyelash clusters324K/yr
- cluster lashes kit338K/yr
- false eyelashes282K/yr
- tatti lashes273K/yr
- lashes individual cluster227K/yr
What reviews say buyers love and hate about Eyelashes
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Great lash look”
“Amazing quality”
“Excellent value for money”
“Easy to use”
“sticks well”
What buyers complain about
78% of reviews“Didn't stick”
“completely dry”
“Worst eyelashes I have bought”
“Awful quality”
“Falling apart”
Eyelashes return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
27%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Eyelashes questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
