Is eyelashes profitable to sell on Amazon United Kingdom?

The niche generates £2.6M/yr across 27 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Launch it (61/100).

How competitive is the eyelashes niche?

24 brands and 73 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in eyelashes?

Top complaints mined from reviews: Adhesion/Stickiness, Moist/Dry, Eyelash Quality. The return rate is 0.2%.

When does demand for eyelashes peak?

Demand peaks in Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the eyelashes niche?

Listings span £3.76–£13.93; the average listing price is £7.10 (sweet spot $15–$100). The average incumbent carries 1,191 reviews — the moat a new listing must climb.

eyelashes

Launch it

A $2.6M/yr market growing +3.8% this quarter with returns at 0.2% — clears our launch bar.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Market size

Incredible£2.6M

£2.6M/yr · 7.5M searches

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Great58%

top-5 brand share — no brand owns this niche

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,191.04

avg incumbent reviews — the moat a new listing must climb

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+3.8%

90-day search growth — must beat 0% to launch

Avg price

Bad£7.10

avg listing price — sweet spot $15–$100

Price range

Bad£3.76–£13.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, eyelashes is a £2.6M/yr Amazon United Kingdom market (7.5M searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Dec. Verdict: Launch it — 61/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

eyelashes market data

Units sold / yr: 300K–400K; avg 8,000–10,000/product
Revenue / yr: £2.1M–£2.8M; units × avg price
Conversion rate: 5.0%
Avg BSR: #26
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 0.0%
Avg brand age: 31 months
Avg seller age: 142 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

Top-5 brand share

58%

Top 20: 95%

Top-5 click share

56%

Top 20: 91%

Open market

37%

Sixstarhair24%
KEYRI14%
CNMTCCO10%
Jsio6%
Goddvenus5%
DOINEUFL4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.6×

Open Trend

Top eyelashes search terms

lashes1.4M/yr +4.7%2.5% conv.
eyelashes1.3M/yr +4.0%2.8% conv.
cluster lashes1.0M/yr +0.9%2.8% conv.
lash clusters829K/yr +6.7%2.1% conv.
individual eyelashes586K/yr -1.9%2.9% conv.
eyelash clusters324K/yr +9.5%3.2% conv.
cluster lashes kit338K/yr +6.5%2.7% conv.
false eyelashes282K/yr -0.0%2.0% conv.
tatti lashes273K/yr +4.0%0.5% conv.
lashes individual cluster227K/yr +1.6%2.9% conv.

All search terms

Top eyelashes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sixstarhair Individual Eyelashes Kit Lash Clusters with Glue and Remover Volume Clusters Lashes Book Kit D Curl Eyelash Extensions 10-16mm 544Pcs (60+100+120+150D)

Sixstarhair£8.574.1★894 rev

KEYRI 580 Pieces Individual Eyelashes 30-100D Cluster Lashes Kit

KEYRI£5.604.3★1,719 rev

CNMTCCO Individual Eyelashes 570pcs Natural Cluster Lashes D Curl Fluffy Lash Clusters Wispy Individual Lashes Cluster for DIY Lash Extensions at Home (8-16mm 30+40+50+60+80+100D) (Max)

CNMTCCO£5.624.2★355 rev

Individual Eyelashes Kit 640Pcs 9-16mm Lash Clusters with Bond&Seal&Remover Natural Fluffy Wispy lash by Jsio Volume Lash Book Kit D Curl DIY Eyelash Extensions at Home for Beginners(30+40+50D)

Jsio£8.214.0★62 rev

Goddvenus Wispy Cluster Lashes Natural Individual Eyelashes DIY Eyelash Clusters D Curl Russian Lash Extensions Light Eyelash Individuals

Goddvenus£7.354.5★269 rev

Newest

by launch date

LASHVIEW Cluster Lashes Kit Lash Clusters with Glue and Remover and Lash Tweezer Volume Clusters Lashes Book Kit D Curl Eyelash Extensions for DIY at Home 10-16mm (56D+60D+80D+100D)

LASHVIEW£7.173,197 rev

5mo ago

Individual Eyelashes Kit 640Pcs 9-16mm Lash Clusters with Bond&Seal&Remover Natural Fluffy Wispy lash by Jsio Volume Lash Book Kit D Curl DIY Eyelash Extensions at Home for Beginners(30+40+50D)

Jsio£8.2162 rev

7mo ago

Individual Eyelashes Kit 640Pcs Lash Clusters with Bond+Seal+Remover Natural Fluffy Wispy lash by Jsio Volume Clusters Lashes Book Kit D Curl Eyelash Extensions for DIY at Home 9-16mm (30+40+50+60D)

Jsio£8.6162 rev

7mo ago

LASHSUN Lash Clusters Kit 540pcs D Curl mixed Length 10-22mm Wispy Cluster Lashes Kit Soft and Comfortable False Eyelashes Extension Kit DIY Long Lasting Lashes At Home (WL+200D Kit)

LASHSUN£8.3047 rev

7mo ago

YIDUO 4 Styles Lash Clusters Kit 60D+80D+100D+150D Fluffy Clusters Lashes Extensions Kit with 2 Bond and Seal 10-18mm Wispy D Curly Full DIY Individual Eyelash Extensions Kit DIY at Home Easily

YIDUO£13.93103 rev

8mo ago

What buyers say about eyelashes

What buyers praise and complain about, mined from review topics.

What buyers love

Eyelash Quality38%

“Great lash look”

Quality-Overall11%

“Amazing quality”

Value For Money8%

“Excellent value for money”

Ease Of Use7%

“Easy to use”

Adhesion/Stickiness6%

“sticks well”

Ease Of Application5%

“Easy to apply”

Weight Light3%

“The clusters are lightweight”

Durability3%

“So durable”

Advertised Vs Actual Product3%

“True to picture”

Comfort-Overall2%

“comfortable”

What buyers complain about

Adhesion/Stickiness23%

“Didn't stick”

Moist/Dry14%

“completely dry”

Eyelash Quality13%

“Worst eyelashes I have bought”

Quality-Overall9%

“Awful quality”

Durability6%

“Falling apart”

Value For Money5%

“WASTE OF MONEY”

Material Quality2%

“The material is cheap, flimsy plastic”

Strength2%

“Flimsy and break easily”

Allergies2%

“They did feel itchy though”

Size-Overall2%

“sizes dont make sense”

Top return reasons

Adhesion/Stickiness26%

Quality-Overall14%

Advertised Vs Actual Product12%

Eyelash Quality10%

Size-Overall9%

Durability4%

Moist/Dry4%

Shape/Style2%

Functionality-Overall2%

Material Quality2%

Common questions

Is eyelashes profitable to sell on Amazon United Kingdom?: The niche generates £2.6M/yr across 27 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Launch it (61/100).
How competitive is the eyelashes niche?: 24 brands and 73 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in eyelashes?: Top complaints mined from reviews: Adhesion/Stickiness, Moist/Dry, Eyelash Quality. The return rate is 0.2%.
When does demand for eyelashes peak?: Demand peaks in Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the eyelashes niche?: Listings span £3.76–£13.93; the average listing price is £7.10 (sweet spot $15–$100). The average incumbent carries 1,191 reviews — the moat a new listing must climb.

eyelashes

eyelashes market data

Competition & brand share

Demand & seasonality

Top eyelashes search terms

Top eyelashes products on Amazon

Top sellers

Newest

Trending

What buyers say about eyelashes

What buyers love

What buyers complain about

Top return reasons

Common questions

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