Eyelashes

Shoppers searched for this 7.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.6M a year.

Searches, last 12 months

7.5M

Growth, 90 days vs prior 90

+3.8%

Conversion, latest week

5.0%

Market size, estimated

£2.6Ma year

Peak month

December1.6× the quietest month

Top search term

lashes1.4M searches a year

Listings sell for £7.10 on average, from £3.76 to £13.93. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 8,000 to 10,000 of them. At £7.10 that is £57K to £71K a year per listing.

Average price

£7.10under the $15 to $100 sweet spot

Price range

£3.76–£13.93

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

300K–400K

Units per listing a year

8,000–10,000

Revenue per listing a year

£57K–£71K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Tools & Accessories. It carries 1,191 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#26in Tools & Accessories

Average rating

4.21 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,191per listing

Listings tracked

27

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

9Amazon's first-year sales bar

Average brand age

31 months