urea body lotion
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Growth
Great+65.5%90-day search growth — must beat 0% to launch
Market size
Good£705K£705K/yr · 753K searches
Price range
Good£4.80–£27.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,334.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.37avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, urea body lotion is a £705K/yr Amazon United Kingdom market (753K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
urea body lotion market data
- Units sold / yr
- 50K–60K
- avg 1,500–2,000/product
- Revenue / yr
- £519K–£622K
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #99
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 83%
- Out of stock
- 5.8%
- Avg brand age
- 55 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
226
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- Mixa65%
- Eucerin29%
- NIVEA4%
- Instituto Español2%
Demand
Weekly Amazon search volume, last 26 weeks — +65.5% search growth over the last 90 days.Top urea body lotion search terms
- eucerin288K/yr
- mixa80K/yr
- mixa urea cica repair54K/yr
- eucerin urea repair101K/yr
- mixa cream55K/yr
- urea body lotion45K/yr
- urea body cream13K/yr
- 10% urea cream10K/yr
- nivea repair and care19K/yr
- eucerin urea12K/yr
Top urea body lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mixa Body Cream Urea Cica Repair Renewing Cream Body Moisturiser for Dry Rough Bumpy Skin with 10% Urea and Niacinamide Hypoallergenic Up To 100H Hydration 400ml
Mixa£6.484.7★309 rev
Eucerin UreaRepair Plus Body Lotion 10% Urea 250ml Intensive Body Cream for Dry and Rough Skin Skincare with Urea for Dry Skin
Eucerin£9.814.3★87 rev
Mixa Cream Niacinamide Bright Moisturizing Anti-Dark Spot Cream Body Care Dark Spot Corrector for Uneven Tone with 9% Niacinamide Shea Butter & Vitamin C 400ml
Mixa£7.254.5★92 rev
Mixa Body Lotion Urea Cica Repair Hydrating Body Lotion Repairing effect for very dry skin 5% Urea & Panthenol protects soothes and reinforces skin Hypoallergenic 400ml
Mixa£5.524.4★97 rev
Eucerin UreaRepair Plus Body Lotion 10% Urea 250ml Intensive Body Cream for Dry and Rough Skin Skincare with Urea for Dry Skin
Eucerin£12.434.6★499 rev
Newest
by launch date
Mixa Bright & Bronze Gradual Tanning Body Lotion Natural and Even Looking Tan 24H Intense Hydration with 4% Glycerin & Plant-Based DHA Hypoallergenic Tested on Sensitive Skin 250ml
Mixa£4.9180 rev
Mixa Body Cream Urea Cica Repair Renewing Cream Body Moisturiser for Dry Rough Bumpy Skin with 10% Urea and Niacinamide Hypoallergenic Up To 100H Hydration 400ml
Mixa£6.48309 rev
Mixa Cream Niacinamide Bright Moisturizing Anti-Dark Spot Cream Body Care Dark Spot Corrector for Uneven Tone with 9% Niacinamide Shea Butter & Vitamin C 400ml
Mixa£7.2592 rev
Mixa Body Lotion Urea Cica Repair Hydrating Body Lotion Repairing effect for very dry skin 5% Urea & Panthenol protects soothes and reinforces skin Hypoallergenic 400ml
Mixa£5.5297 rev
Mixa Balm 10-in-1 Cica Repair Ointment Repairing Balm for Cracked and Rough Skin with 40% Glycerin Urea and Allantoin Suitable for Slugging and Foot Care 150ml
Mixa£6.14105 rev
Trending
90-day click momentumMixa Bright & Bronze Gradual Tanning Body Lotion Natural and Even Looking Tan 24H Intense Hydration with 4% Glycerin & Plant-Based DHA Hypoallergenic Tested on Sensitive Skin 250ml
Mixa£4.913.7★
Eucerin UreaRepair Plus Body Lotion 10% Urea 250ml Intensive Body Cream for Dry and Rough Skin Skincare with Urea for Dry Skin
Eucerin£9.814.3★
Mixa Body Lotion Urea Cica Repair Hydrating Body Lotion Repairing effect for very dry skin 5% Urea & Panthenol protects soothes and reinforces skin Hypoallergenic 400ml
Mixa£5.524.4★
Mixa Body Cream Ceramide Protect Strengthening Cream Body Moisturiser for Very Dry Sensitive Skin with 10% Glycerin Squalane & Ceramides Fragrance-Free 400ml
Mixa£7.574.7★
Eucerin UreaRepair Plus Body Lotion 10% Urea 250ml Intensive Body Cream for Dry and Rough Skin Skincare with Urea for Dry Skin
Eucerin£12.434.6★
What buyers say about urea body lotion
What buyers praise and complain about, mined from review topics.What buyers love
“helps my dry skin”
“Excellent moisturiser for dry skin”
“Fragrance free”
“Good value for money”
“Makes my skin so soft”
“The tub is good quality”
“Good absorbent”
“Good for my skin”
“nice consistency”
“It does what it says”
What buyers complain about
“Smells horrible”
“had a reaction”
“no more skin dryness”
“my face still feels sticky”
“nothing seemed to hydrate it”
“Waste of money”
“Doesnt work, made skin worse”
“This cream is quite thick”
“Very slight colour change”
“Rubbish”
Top return reasons
Common questions
- Is urea body lotion profitable to sell on Amazon United Kingdom?
- The niche generates £705K/yr across 18 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +65.5%. Flapen's verdict: Worth a look (59/100).
- How competitive is the urea body lotion niche?
- 4 brands and 226 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in urea body lotion?
- Top complaints mined from reviews: Smell, Allergies, Suitability Dry Skin. The return rate is 0.1%.
- What does it cost to enter the urea body lotion niche?
- Listings span £4.80–£27.43; the average listing price is £10.37 (sweet spot $15–$100). The average incumbent carries 1,335 reviews — the moat a new listing must climb.