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Urea Body Lotion

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Urea Body Lotion is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 2,481 Beauty niches · +12 vs the category median of 47
Market size
£705K/yr753K searches / yr
90-day growth
+65.5%search demand this quarter
Competition
59%top-5 click share · 4 brands · 226 sellers

Flapen Score

Urea Body Lotion against its category

The dotted line is the Beauty average. Past it, Urea Body Lotion is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Urea Body Lotion market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Urea Body Lotion 753K times last year and spent an estimated £705K. All 4 brands take every click. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 753K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +65.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £705K a year.

Searches, last 12 months
753K
Growth, 90 days vs prior 90
+65.5%
Conversion, latest week
9.0%
Market size, estimated
£705Ka year
Top search term
eucerin288K searches a year

02 · Price

A sale here is worth £10.37.

Listings sell for £10.37 on average, from £4.80 to £27.43. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £10.37 that is £16K to £21K a year per listing.

Average price
£10.37under the $15 to $100 sweet spot
Price range
£4.80–£27.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
£16K–£21K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #99 within Body. It carries 1,335 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
89%
Out of stock, average day
5.8%
Average rank
#99in Body
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,335per listing
Listings tracked
18

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
55 months

Products

Top Urea Body Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

226

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • Brand 165%
  • Brand 229%
  • Brand 34%
  • Brand 42%

Demand

Urea Body Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '26JanFebMarAprMayJunJul

Peak months: May, Jun · busiest ÷ quietest = 2.3× · 7 of 12 months tracked

Search terms

Top Urea Body Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eucerin288K/yr
  • mixa80K/yr
  • mixa urea cica repair54K/yr
  • eucerin urea repair101K/yr
  • mixa cream55K/yr
  • urea body lotion45K/yr
  • urea body cream13K/yr
  • 10% urea cream10K/yr
  • nivea repair and care19K/yr
  • eucerin urea12K/yr

Reviews and returns

What reviews say buyers love and hate about Urea Body Lotion

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Moist/Dry”
12%of negative reviews mention “Smell”
0.1%of orders come back
“Smells horrible”
A buyer, on “Smell”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Urea Body Lotion questions

Answered from the same tracked data.