Urea Body Lotion
Urea Body Lotion shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 7% of 2,481 Beauty niches · +12 vs the category median of 47
Is Urea Body Lotion profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Urea Body Lotion is a £705K/yr Amazon United Kingdom market (753K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 59/100.
Urea Body Lotion: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +65.5% over the last 90 days and 9.0% of searches end in a purchase.
£705K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 18 products
Top Urea Body Lotion products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Mixa Body Cream Urea Cica Repair Renewing Cream Body Moisturiser for Dry Rough Bumpy Skin with 10% Urea and Niacinamide Hypoallergenic Up To 100H Hydration 400ml
- Price
- £6.48
- Rating
- 4.7/5
- Reviews
- 309
- Age
- 7mo ago
Eucerin UreaRepair Plus Body Lotion 10% Urea 250ml Intensive Body Cream for Dry and Rough Skin Skincare with Urea for Dry Skin
- Price
- £9.81
- Rating
- 4.3/5
- Reviews
- 87
- Age
- 1y ago
Mixa Cream Niacinamide Bright Moisturizing Anti-Dark Spot Cream Body Care Dark Spot Corrector for Uneven Tone with 9% Niacinamide Shea Butter & Vitamin C 400ml
- Price
- £7.25
- Rating
- 4.5/5
- Reviews
- 92
- Age
- 7mo ago
Mixa Body Lotion Urea Cica Repair Hydrating Body Lotion Repairing effect for very dry skin 5% Urea & Panthenol protects soothes and reinforces skin Hypoallergenic 400ml
- Price
- £5.52
- Rating
- 4.4/5
- Reviews
- 97
- Age
- 7mo ago
Eucerin UreaRepair Plus Body Lotion 10% Urea 250ml Intensive Body Cream for Dry and Rough Skin Skincare with Urea for Dry Skin
- Price
- £12.43
- Rating
- 4.6/5
- Reviews
- 499
- Age
- 7y ago
Trending
90-day click momentum
Mixa Bright & Bronze Gradual Tanning Body Lotion Natural and Even Looking Tan 24H Intense Hydration with 4% Glycerin & Plant-Based DHA Hypoallergenic Tested on Sensitive Skin 250ml
- Price
- £4.91
- Rating
- 3.7/5
- Reviews
- 80
- Age
- 5mo ago
Eucerin UreaRepair Plus Body Lotion 10% Urea 250ml Intensive Body Cream for Dry and Rough Skin Skincare with Urea for Dry Skin
- Price
- £9.81
- Rating
- 4.3/5
- Reviews
- 87
- Age
- 1y ago
Mixa Body Lotion Urea Cica Repair Hydrating Body Lotion Repairing effect for very dry skin 5% Urea & Panthenol protects soothes and reinforces skin Hypoallergenic 400ml
- Price
- £5.52
- Rating
- 4.4/5
- Reviews
- 97
- Age
- 7mo ago
Mixa Body Cream Ceramide Protect Strengthening Cream Body Moisturiser for Very Dry Sensitive Skin with 10% Glycerin Squalane & Ceramides Fragrance-Free 400ml
- Price
- £7.57
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 7mo ago
Eucerin UreaRepair Plus Body Lotion 10% Urea 250ml Intensive Body Cream for Dry and Rough Skin Skincare with Urea for Dry Skin
- Price
- £12.43
- Rating
- 4.6/5
- Reviews
- 499
- Age
- 7y ago
Newest
by launch dateMixa Bright & Bronze Gradual Tanning Body Lotion Natural and Even Looking Tan 24H Intense Hydration with 4% Glycerin & Plant-Based DHA Hypoallergenic Tested on Sensitive Skin 250ml
- Price
- £4.91
- Rating
- 3.7/5
- Reviews
- 80
- Age
- 5mo ago
Mixa Body Cream Urea Cica Repair Renewing Cream Body Moisturiser for Dry Rough Bumpy Skin with 10% Urea and Niacinamide Hypoallergenic Up To 100H Hydration 400ml
- Price
- £6.48
- Rating
- 4.7/5
- Reviews
- 309
- Age
- 7mo ago
Mixa Cream Niacinamide Bright Moisturizing Anti-Dark Spot Cream Body Care Dark Spot Corrector for Uneven Tone with 9% Niacinamide Shea Butter & Vitamin C 400ml
- Price
- £7.25
- Rating
- 4.5/5
- Reviews
- 92
- Age
- 7mo ago
Mixa Body Lotion Urea Cica Repair Hydrating Body Lotion Repairing effect for very dry skin 5% Urea & Panthenol protects soothes and reinforces skin Hypoallergenic 400ml
- Price
- £5.52
- Rating
- 4.4/5
- Reviews
- 97
- Age
- 7mo ago
Mixa Balm 10-in-1 Cica Repair Ointment Repairing Balm for Cracked and Rough Skin with 40% Glycerin Urea and Allantoin Suitable for Slugging and Foot Care 150ml
- Price
- £6.14
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 falling
Sellers
226
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- Mixa65%
- Eucerin29%
- NIVEA4%
- Instituto Español2%
Urea Body Lotion demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Urea Body Lotion search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- eucerin288K/yr
- mixa80K/yr
- mixa urea cica repair54K/yr
- eucerin urea repair101K/yr
- mixa cream55K/yr
- urea body lotion45K/yr
- urea body cream13K/yr
- 10% urea cream10K/yr
- nivea repair and care19K/yr
- eucerin urea12K/yr
What reviews say buyers love and hate about Urea Body Lotion
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“helps my dry skin”
“Excellent moisturiser for dry skin”
“Fragrance free”
“Good value for money”
“Makes my skin so soft”
What buyers complain about
43% of reviews“Smells horrible”
“had a reaction”
“no more skin dryness”
“my face still feels sticky”
“nothing seemed to hydrate it”
Urea Body Lotion return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Urea Body Lotion questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
