Urea Body Lotion
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Urea Body Lotion is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 2,481 Beauty niches · +12 vs the category median of 4759
- Market size
- £705K/yr753K searches / yr
- 90-day growth
- +65.5%search demand this quarter
- Competition
- 59%top-5 click share · 4 brands · 226 sellers
Flapen Score
Urea Body Lotion against its category
The dotted line is the Beauty average. Past it, Urea Body Lotion is stronger. Inside it, weaker.
Market
The Urea Body Lotion market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Urea Body Lotion 753K times last year and spent an estimated £705K. All 4 brands take every click. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 9.0% of those searches ended in a purchase.
Shoppers searched for this 753K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +65.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £705K a year.
- Searches, last 12 months
- 753K
- Growth, 90 days vs prior 90
- +65.5%
- Conversion, latest week
- 9.0%
- Market size, estimated
- £705Ka year
- Top search term
- eucerin288K searches a year
02 · Price
A sale here is worth £10.37.
Listings sell for £10.37 on average, from £4.80 to £27.43. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £10.37 that is £16K to £21K a year per listing.
- Average price
- £10.37under the $15 to $100 sweet spot
- Price range
- £4.80–£27.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £16K–£21K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #99 within Body. It carries 1,335 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 89%
- Out of stock, average day
- 5.8%
- Average rank
- #99in Body
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,335per listing
- Listings tracked
- 18
04 · Newcomers
7 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Urea Body Lotion products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mixa Body Cream Urea Cica Repair Renewing Cream Body Moisturiser for Dry Rough Bumpy Skin with 10% Urea and Niacinamide Hypoallergenic Up To 100H Hydration 400ml
- Price
- £6.48
- Rating
- 4.7/5
- Reviews
- 309
- Age
- 7mo ago

Eucerin UreaRepair Plus Body Lotion 10% Urea 250ml Intensive Body Cream for Dry and Rough Skin Skincare with Urea for Dry Skin
- Price
- £9.81
- Rating
- 4.3/5
- Reviews
- 87
- Age
- 1y ago

Mixa Cream Niacinamide Bright Moisturizing Anti-Dark Spot Cream Body Care Dark Spot Corrector for Uneven Tone with 9% Niacinamide Shea Butter & Vitamin C 400ml
- Price
- £7.25
- Rating
- 4.5/5
- Reviews
- 92
- Age
- 7mo ago

Mixa Body Lotion Urea Cica Repair Hydrating Body Lotion Repairing effect for very dry skin 5% Urea & Panthenol protects soothes and reinforces skin Hypoallergenic 400ml
- Price
- £5.52
- Rating
- 4.4/5
- Reviews
- 97
- Age
- 7mo ago

Eucerin UreaRepair Plus Body Lotion 10% Urea 250ml Intensive Body Cream for Dry and Rough Skin Skincare with Urea for Dry Skin
- Price
- £12.43
- Rating
- 4.6/5
- Reviews
- 499
- Age
- 7y ago
Trending
estimated 90-day click momentum
Mixa Bright & Bronze Gradual Tanning Body Lotion Natural and Even Looking Tan 24H Intense Hydration with 4% Glycerin & Plant-Based DHA Hypoallergenic Tested on Sensitive Skin 250ml
- Price
- £4.91
- Rating
- 3.7/5
- Reviews
- 80
- Age
- 5mo ago

Eucerin UreaRepair Plus Body Lotion 10% Urea 250ml Intensive Body Cream for Dry and Rough Skin Skincare with Urea for Dry Skin
- Price
- £9.81
- Rating
- 4.3/5
- Reviews
- 87
- Age
- 1y ago

Mixa Body Lotion Urea Cica Repair Hydrating Body Lotion Repairing effect for very dry skin 5% Urea & Panthenol protects soothes and reinforces skin Hypoallergenic 400ml
- Price
- £5.52
- Rating
- 4.4/5
- Reviews
- 97
- Age
- 7mo ago

Mixa Body Cream Ceramide Protect Strengthening Cream Body Moisturiser for Very Dry Sensitive Skin with 10% Glycerin Squalane & Ceramides Fragrance-Free 400ml
- Price
- £7.57
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 7mo ago

Eucerin UreaRepair Plus Body Lotion 10% Urea 250ml Intensive Body Cream for Dry and Rough Skin Skincare with Urea for Dry Skin
- Price
- £12.43
- Rating
- 4.6/5
- Reviews
- 499
- Age
- 7y ago
Newest
by launch date
Mixa Bright & Bronze Gradual Tanning Body Lotion Natural and Even Looking Tan 24H Intense Hydration with 4% Glycerin & Plant-Based DHA Hypoallergenic Tested on Sensitive Skin 250ml
- Price
- £4.91
- Rating
- 3.7/5
- Reviews
- 80
- Age
- 5mo ago

Mixa Body Cream Urea Cica Repair Renewing Cream Body Moisturiser for Dry Rough Bumpy Skin with 10% Urea and Niacinamide Hypoallergenic Up To 100H Hydration 400ml
- Price
- £6.48
- Rating
- 4.7/5
- Reviews
- 309
- Age
- 7mo ago

Mixa Cream Niacinamide Bright Moisturizing Anti-Dark Spot Cream Body Care Dark Spot Corrector for Uneven Tone with 9% Niacinamide Shea Butter & Vitamin C 400ml
- Price
- £7.25
- Rating
- 4.5/5
- Reviews
- 92
- Age
- 7mo ago

Mixa Body Lotion Urea Cica Repair Hydrating Body Lotion Repairing effect for very dry skin 5% Urea & Panthenol protects soothes and reinforces skin Hypoallergenic 400ml
- Price
- £5.52
- Rating
- 4.4/5
- Reviews
- 97
- Age
- 7mo ago

Mixa Balm 10-in-1 Cica Repair Ointment Repairing Balm for Cracked and Rough Skin with 40% Glycerin Urea and Allantoin Suitable for Slugging and Foot Care 150ml
- Price
- £6.14
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
226
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 100%
Open market
0%
- Mixa65%
- Eucerin29%
- NIVEA4%
- Instituto Español2%
Demand
Urea Body Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 2.3× · 7 of 12 months tracked
Search terms
Top Urea Body Lotion search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- eucerin288K/yr
- mixa80K/yr
- mixa urea cica repair54K/yr
- eucerin urea repair101K/yr
- mixa cream55K/yr
- urea body lotion45K/yr
- urea body cream13K/yr
- 10% urea cream10K/yr
- nivea repair and care19K/yr
- eucerin urea12K/yr
Reviews and returns
What reviews say buyers love and hate about Urea Body Lotion
We read the reviews and the return reasons for every product selling here.
“Smells horrible”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Urea Body Lotion questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









