Minoxidil
MaybeShoppers spend an estimated $4.0M a year here. But the top 5 brands take 100% of clicks, so Minoxidil is a Maybe.
- Flapen Score
- 57 / 100Top 11% of 2,481 Beauty niches · +10 vs the category median of 4757
- Market size
- £4.0M/yr2.3M searches / yr
- 90-day growth
- -15.8%search demand this quarter
- Competition
- 78%top-5 click share · 3 brands · 41 sellers
Flapen Score
Minoxidil against its category
The dotted line is the Beauty average. Past it, Minoxidil is stronger. Inside it, weaker.
Market
The Minoxidil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Minoxidil 2.3M times last year and spent an estimated £4.0M. All 3 brands take every click. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 6.7% of those searches ended in a purchase.
Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.0M a year.
- Searches, last 12 months
- 2.3M
- Growth, 90 days vs prior 90
- -15.8%
- Conversion, latest week
- 6.7%
- Market size, estimated
- £4.0Ma year
- Peak month
- November1.3× the quietest month
- Top search term
- minoxidil1.1M searches a year
02 · Price
A sale here is worth £26.27.
Listings sell for £26.27 on average, from £9.38 to £40.42. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At £26.27 that is £210K to £263K a year per listing.
- Average price
- £26.27inside the $15 to $100 sweet spot
- Price range
- £9.38–£40.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £210K–£263K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #8 within Hair Loss Prevention. It carries 2,096 reviews at 4.03 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 5.6%
- Average rank
- #8in Hair Loss Prevention
- Average rating
- 4.03 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,096per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Minoxidil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Brand 164%
- Brand 234%
- Brand 32%
Demand
Minoxidil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Minoxidil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- minoxidil1.1M/yr
- minoxidil men346K/yr
- regaine for men238K/yr
- minoxidil 5%85K/yr
- regaine103K/yr
- minoxidil foam76K/yr
- sons60K/yr
- rogaine58K/yr
- sons minoxidil41K/yr
- kirkland minoxidil46K/yr
Reviews and returns
What reviews say buyers love and hate about Minoxidil
We read the reviews and the return reasons for every product selling here.
“Not working properly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Minoxidil questions
Answered from the same tracked data.









