steam hair brush
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Quality gap
Incredible2.7★avg incumbent rating — lower means beatable quality
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Review moat
Great264.23avg incumbent reviews — the moat a new listing must climb
Price range
Great£4.89–£58.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£15.38avg listing price — sweet spot $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Returns
Okay3.5%return rate — above 6% kills the launch gate
Market size
Bad£45K£45K/yr · 71K searches
According to Flapen's Amazon United Kingdom niche tracking, steam hair brush is a £45K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 70/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
steam hair brush market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £23K–£31K
- units × avg price
- Launch success
- 13%
- 8 of 60 new (360d)
- Conversion rate
- 4.1%
- Avg BSR
- #265
- Page quality
- 0%
- Prime
- 23%
- Sponsored
- 97%
- Out of stock
- 51.6%
- Avg brand age
- 12 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
42 rising
Sellers
73
Top-5 brand share
46%
Top 20: 84%
Top-5 click share
27%
Top 20: 65%
Open market
50%
- Generic15%
- Zenova12%
- ANTUK9%
- AraSyleon6%
- TASBER4%
- Manolyee4%
Top steam hair brush search terms
- steam hair brush25K/yr
- steam hair straightener brush12K/yr
- electric steam brush for hair10K/yr
- steam brush for hair11K/yr
- steam brush6K/yr
- electric steam brush4K/yr
- electric spray hair brush4K/yr
Top steam hair brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 65 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Electric Steam Hair Brush Electric Spray Air Cushion Massage Comb for Women 3-in-1 Rechargeable Electric Spray & Massage Comb Self-Cleaning Anti-Tangle Anti-Static for Frizzy Hair & Scalp Care(Purple)
Zenova£11.291.6★28 rev
2026 New Electric Steam Brush - Rechargeable Steam Hair Straightener with Spray Hair Steamer Straightener for Everyday Travel for Thick Curly Wavy Straight Styles At Home Reduce Frizz Anti-Static
Generic£5.980.0★0 rev
Electric Spray Brush for Hair 3 in 1 Anti-Static Detangling Comb & Air Cushion Massage Rechargeable Cordless Hair Brush with Spray Styling Tool for Frizz & Tangles Control (Purple)
ANTUK£11.701.7★85 rev
Steam Hair Brush - Rechargeable Portable Red Light Air Cushion Comb | Anti-Frizz Cordless Electric Spray Brush - for Women Home Spa Scalp Care Cleaning
Manolyee£8.601.5★5 rev
Steam Hair Straightener Brush Pink
AraSyleon£57.204.1★36 rev
Newest
by launch date
Steam Brush for Hair Upgraded Steam Hair Brush & Straightener Essential Oil Mist Care Red Light Massage One-Click Detangling Beige
Xoeryoy£9.115 rev
Electric Steam Brush for Hair Steam Hair Brush with Water Spray Rechargeable Detangling Hair Brush for Curly Thick Straight and Wavy Hair Helps Reduce Staticpink
GRXMAEAT£16.463 rev
Steam Hair Brush Spray Air Cushion Massage Comb for Women 3-in-1 Spray & Massage Comb Self-Cleaning Anti-Tangle Anti-Static for Frizzy Hair & Scalp Care Colour Purple
FAMINESS£22.442 rev
Electric Steam Brush for Hair 3 in 1 Anti-Static Detangling Comb & Air Cushion Massage Rechargeable Cordless Steam Hair Straightener with Spray Styling Tool for Frizz & Tangles Control
GRXMAEAT£20.444 rev
Electric Steam Brush for Hair Steam Hair Brush with Water Spray Rechargeable Detangling Hair Brush for Curly Thick Straight and Wavy Hair Helps Reduce Static White
GRXMAEAT£18.404 rev
Trending
90-day click momentum
Electric Steam Brush Rechargeable Steam Hair Straightener with Spray 3-in-1 Anti-Static Detangling Comb & Air Cushion Massage Straightening Brush for Reduce Frizz Nourishes Hair(Purple)
Generic£10.463.0★
Electric Steam Brush for Hair 3 in 1 Anti-Static Detangling Comb & Air Cushion Massage Steam Hair Brush with Water Spray Rechargeable Cordless Steam Hair Straightener for All hair Self-Cleaning
JIASHA£18.965.0★
HRYYDS Go Brush Pro UK Cordless Hair Straightener (Cream White)
HRYYDS£20.403.3★
Electric Steam Brush for Hair Steam Hair Brush with Water Spray Rechargeable Electric Detangling Brush Anti Static Hair Styling Brush for Curly Thick Straight and Wavy Hairs (White)
TASBER£11.591.3★
Electric Steam Brush for Hair 3 in 1 Anti-Static Detangling Comb & Air Cushion Massage Rechargeable Cordless Steam Hair Brush with Spray Styling Tool for Frizz & Tangles Control (White)
ANTUK£11.681.7★
What buyers say about steam hair brush
What buyers praise and complain about, mined from review topics.What buyers love
“Very easy to use”
“Great Brush”
“Excellent value for money”
“Smooth”
“it charges”
“Its self-cleaning pins save me so much time styling”
“Its lightweight”
“Like it should”
“The cordless design is also very convenient”
“Great for very long thick curly hair 10/10 just as good as my hot irons”
What buyers complain about
“Does not work as it should”
“Bad quality”
“Not as described”
“Not worth it”
“Not hot enough”
“there is no cable to charge it”
“Doesnt exactly remove frizz”
“certainly does not straighten it”
“It doesnt work at all its like a normal hair brush did nothing to me”
“cheap materials”
Top return reasons
Common questions
- Is steam hair brush profitable to sell on Amazon United Kingdom?
- The niche generates £45K/yr across 65 tracked products. 8 of 60 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (70/100).
- How competitive is the steam hair brush niche?
- 42 brands and 73 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in steam hair brush?
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 3.5%.
- What does it cost to enter the steam hair brush niche?
- Listings span £4.89–£58.28; the average listing price is £15.38 (sweet spot $15–$100). The average incumbent carries 264 reviews — the moat a new listing must climb.