Steam Hair Brush
PassSteam Hair Brush scores 70 out of 100, a Pass. Shoppers spend an estimated $45K a year here, search demand grew >1,000% this quarter, and an estimated 3.5% of orders come back.
- Flapen Score
- 70 / 100Top 1% of 2,481 Beauty niches · +23 vs the category median of 4770
- Market size
- £45K/yr71K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 27%top-5 click share · 42 brands · 73 sellers
Flapen Score
Steam Hair Brush against its category
The dotted line is the Beauty average. Past it, Steam Hair Brush is stronger. Inside it, weaker.
Market
The Steam Hair Brush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Steam Hair Brush 71K times last year and spent an estimated £45K. The top 5 brands take 46% of clicks. Flapen scores it 70 out of 100, a Pass.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 4.1%
- Market size, estimated
- £45Ka year
- Top search term
- steam hair brush25K searches a year
02 · Price
A sale here is worth £15.38.
Listings sell for £15.38 on average, from £4.89 to £58.28. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £15.38 that is £0 to £2K a year per listing.
- Average price
- £15.38inside the $15 to $100 sweet spot
- Price range
- £4.89–£58.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 3.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 23% ship with Prime. On an average day, 51.6% of listings are out of stock. The average listing ranks #265 within Styling Tools. It carries 264 reviews at 2.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 23%
- Out of stock, average day
- 51.6%
- Average rank
- #265in Styling Tools
- Average rating
- 2.69 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 264per listing
- Listings tracked
- 65
04 · Newcomers
8 of last year's 60 launches cleared the first-year sales bar.
60 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 12 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 60
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 12 months
Products
Top Steam Hair Brush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
42 rising
Sellers
73
Top-5 brand share
46%
Top 20: 84%
Top-5 click share
27%
Top 20: 65%
Open market
50%
- Brand 115%
- Brand 212%
- Brand 39%
- Brand 46%
- Brand 54%
- Brand 64%
Search terms
Top Steam Hair Brush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- steam hair brush25K/yr
- steam hair straightener brush12K/yr
- electric steam brush for hair10K/yr
- steam brush for hair11K/yr
- steam brush6K/yr
- electric steam brush4K/yr
- electric spray hair brush4K/yr
Reviews and returns
What reviews say buyers love and hate about Steam Hair Brush
We read the reviews and the return reasons for every product selling here.
“Does not work as it should”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Steam Hair Brush questions
Answered from the same tracked data.