anti chafing cream
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Growth
Incredible+222.0%90-day search growth — must beat 0% to launch
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Good£517K£517K/yr · 575K searches
Review moat
Okay2,264.63avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.22avg listing price — sweet spot $15–$100
Price range
Bad£3.90–£17.62cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, anti chafing cream is a £517K/yr Amazon United Kingdom market (575K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 71/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
anti chafing cream market data
- Units sold / yr
- 50K–60K
- avg 1,500–2,000/product
- Revenue / yr
- £461K–£553K
- units × avg price
- Launch success
- —
- 2 of 3 new (360d)
- Conversion rate
- 9.8%
- Avg BSR
- #97
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 84%
- Out of stock
- 5.7%
- Avg brand age
- 41 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
145
Top-5 brand share
63%
Top 20: 96%
Top-5 click share
45%
Top 20: 88%
Open market
33%
- Body Glide32%
- Megababe10%
- Gold Bond9%
- Mubuni6%
- woowoo5%
- Below The Belt Grooming4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +222.0% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 7.1×
Top anti chafing cream search terms
- anti chafe balm87K/yr
- chafing cream60K/yr
- anti chafing cream73K/yr
- megababe thigh rescue38K/yr
- body glide57K/yr
- chub rub stick31K/yr
- anti chafe37K/yr
- body glide anti-chafe balm33K/yr
- chafe stick26K/yr
- anti chafing24K/yr
Top anti chafing cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Body balm 42g - Body Glide Original Anti Chafe Balm | No Chafing Stick | Prevent Arm Chest Butt Thigh Ball Chafing & Irritation | Trusted Skin Protection Since 1996
Body Glide£14.114.5★759 rev
Megababe Unscented Anti-Chafing Sticks for Thigh Rescue | Prevents Friction and Skin Irritation | Thighs Arms Bra Lines and More | 50 ml
Megababe£15.464.6★781 rev
Gold Bond Friction Defense 1.75 oz. (packaging may vary)
Gold Bond£9.044.5★38,359 rev
2PCS Anti-Chafe Stick Anti Chafing Cream Thighs Anti Chafe Balm Anti Friction Stick Chafing Sti/ck Body Anti Chafe B/alm Glide Anti Chafing Sti/ck Thi/gh In/ner Anti-Chafing Bal/m Thig/h Rubbing Balm
Mubuni£5.903.7★16 rev
Body balm 22g - Body Glide Original Anti Chafe Balm | No Chafing Stick | Prevent Arm Chest Butt Thigh Ball Chafing & Irritation | Trusted Skin Protection Since 1996
Body Glide£11.634.5★759 rev
Newest
by launch date
Anti Chafing Stick Anti Chafe Balm 50G Friction Stick for Thighs & Inner Thighs Anti Sweat Anti Rashes Itching Chafing Relief Prevention & Care for daily
gelpretty£7.6544 rev
Below The Belt Anti Chafe Cream Under Breast Thighs & Buttocks 75ml
Below The Belt Grooming£5.8569 rev
Below The Belt Mens Anti Chafe Cream for Thighs & Groin Fresh Scent 75ml
Below The Belt Grooming£5.8659 rev
2PCS Anti-Chafe Stick Anti Chafing Cream Thighs Anti Chafe Balm Anti Friction Stick Chafing Sti/ck Body Anti Chafe B/alm Glide Anti Chafing Sti/ck Thi/gh In/ner Anti-Chafing Bal/m Thig/h Rubbing Balm
Mubuni£5.9016 rev
Megababe Unscented Anti-Chafing Sticks for Thigh Rescue | Prevents Friction and Skin Irritation | Thighs Arms Bra Lines and More | 50 ml
Megababe£15.46781 rev
Trending
90-day click momentumAnti Chafing Stick Anti Chafe Balm 50G Friction Stick for Thighs & Inner Thighs Anti Sweat Anti Rashes Itching Chafing Relief Prevention & Care for daily
gelpretty£7.654.7★
2PCS Anti-Chafing Stick Set Anti-Chafing Cream for Men and Womne Waterproof Anti-Chafe Stick Anti-Friction Stick of Thigh Glide Anti-Chafing Stick Anti-Chafing Stick Smooth and Protect Skin for Women
Xinyig£5.193.9★
2PCS Anti-Chafe Stick Anti Chafing Cream Thighs Anti Chafe Balm Anti Friction Stick Chafing Sti/ck Body Anti Chafe B/alm Glide Anti Chafing Sti/ck Thi/gh In/ner Anti-Chafing Bal/m Thig/h Rubbing Balm
Mubuni£5.903.7★
Anti-Chafe Stick Waterproof Anti Chafe Stick Glide Anti Chafing Stick Thigh Anti Chafe Stick Running Chafe Stick Body Anti-Chafe Balm for Heel Lower Arm Legs Skin Protection glide anti chafing stick
Fankayi£4.213.9★
WooWoo Anti Chafe Balm Stick with Aloe Vera and Shea Butter 50ml - Cruelty and Paraben Free Body Anti Chafing Rub Thigh Rescue Anti-Friction Glide Cream
woowoo£10.384.3★
What buyers say about anti chafing cream
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“As described”
“Works well”
“It was scent free”
“great value for money”
“easy to use”
“It lasts all day”
“Ease of application:”
“The stick format is clean, quick, and doesnt involve messy hands or guesswork”
“no irritation at all”
What buyers complain about
“I didn't find this worked very well at all”
“Not worth the price”
“Super small”
“Caused an awful allergic reaction”
“The problem is it goes on sticky”
“Shame on you guys for making us assume this is a normal size stick”
“Smell”
“Just like a cheap moisturiser”
“Not as good as reviews”
“Not long lasting and melts easily”
Top return reasons
Common questions
- Is anti chafing cream profitable to sell on Amazon United Kingdom?
- The niche generates £517K/yr across 32 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +222.0%. Flapen's verdict: Worth a look (71/100).
- How competitive is the anti chafing cream niche?
- 25 brands and 145 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in anti chafing cream?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Size-Overall. The return rate is 0.2%.
- When does demand for anti chafing cream peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 7.1× the quietest.
- What does it cost to enter the anti chafing cream niche?
- Listings span £3.90–£17.62; the average listing price is £9.22 (sweet spot $15–$100). The average incumbent carries 2,265 reviews — the moat a new listing must climb.