sunbed cream
Launch itA $1.6M/yr market growing +75.3% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Market size
Great£1.6M£1.6M/yr · 2.1M searches
Growth
Great+75.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£14.37avg listing price — sweet spot $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good£4.98–£33.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Okay3,644.39avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, sunbed cream is a £1.6M/yr Amazon United Kingdom market (2.1M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 71/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
sunbed cream market data
- Units sold / yr
- 100K–125K
- avg 2,500–3,000/product
- Revenue / yr
- £1.4M–£1.8M
- units × avg price
- Launch success
- —
- 1 of 3 new (360d)
- Conversion rate
- 5.3%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 55%
- Out of stock
- 0.2%
- Avg brand age
- 46 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
175
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
45%
Top 20: 91%
Open market
12%
- Australian Gold27%
- Pro Tan21%
- 2BTanned11%
- Malibu10%
- BYROKKO SHINEBROWN10%
- Power Tan9%
- Open — no brand owns it (9 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +75.3% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.8×
Top sunbed cream search terms
- sunbed cream564K/yr
- tanning accelerator299K/yr
- sunbed tanning accelerator245K/yr
- tan accelerator155K/yr
- australian gold tan accelerator157K/yr
- australian gold118K/yr
- tanning cream90K/yr
- australian gold sunscreen56K/yr
- sun bed tanning accelerator61K/yr
- tan accelerator for sunbed62K/yr
Top sunbed cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pro Tan Incredibly Black Ultra Powerful 10X Double Dark Bronzing Lotion with Vitamin A and E shea butter and coconut oil - 250 ml
Pro Tan£11.894.4★10,044 rev
Malibu Sun Fast Tanning Bronzing Body Butter Tan Accelerator SPF 0 300ml
Malibu£5.074.4★6,409 rev
Australian Gold Dark Tanning Accelerator Lotion 250ml
Australian Gold£15.874.5★14,871 rev
BYROKKO Shine Brown Tanning Accelerator 210ml - Fast Bronzing Sunbed Cream and Outdoor Tan Enhancer - Deep Natural Glow with Oil-Rich Water-Resistant and Hydrating Formula
BYROKKO SHINEBROWN£12.964.3★21,400 rev
Australian Gold Rapid Tanning Intensifier Lotion 250ml (Pack of 1)
Australian Gold£16.144.6★17,834 rev
Newest
by launch date
SupremeTan SUPERIOR Luxury Tanning Accelerator Cream - Vanilla Peptide Powered Advanced Formula
SupremeTan£29.947 rev
Sunbed Tanning Accelerator Cream with Pineapple Bliss Scent
KIZLOVE£8.2819 rev
Intensifying Tanning Cream Sunbed Tanning Accelerator Extreme Intensifying Tanning Cream Tanning Moisturiser with Pineapple Bliss Scent Hydration & Long Lasting Tan for Indoor & Outdoor Use
REINREUDE£6.929 rev
Luxury Intensive Tanning Gel Natural Tanning Accelerator Cream for Sunbeds & Outdoor Sun Hydrating Sun-Kissed Glow for All Skin Types
Dachitian£6.6640 rev
Perfect Body Tanning Cream Tanning Accelerator T/anning Moisturiser Hydrating Sunbed Cream Skin T/anning Smooth Streak-Free Finish for Face and Body Moisturiser and Self Ta/nning Lotion 100g
Xunzhi£6.9526 rev
Trending
90-day click momentum
Supre Tan Go To Black - Intense Tanning Formula for Deep Lasting Results - Dark Maximiser 350ml
Capture£33.384.6★
Luxury Intensive Tanning Gel Natural Tanning Accelerator Cream for Sunbeds & Outdoor Sun Hydrating Sun-Kissed Glow for All Skin Types
Dachitian£6.664.2★
Sunbed Tanning Accelerator Cream with Pineapple Bliss Scent
KIZLOVE£8.284.1★
SupremeTan SUPERIOR Luxury Tanning Accelerator Cream - Vanilla Peptide Powered Advanced Formula
SupremeTan£29.943.8★
Australian Gold - Accelerator Spray 250 ml (Pack of 1)
Australian Gold£17.034.5★
What buyers say about sunbed cream
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful smell”
“Excellent Product”
“Really good for a dark tan”
“my colour is fantastic”
“Good value for money”
“As advertised”
“does the job”
“Easy to use”
“Easy to apply spray”
“Very hydrating”
What buyers complain about
“feels so greasy”
“It doesnt seem to do very much”
“Has a bit of a chemical smell in my opinion”
“Thick and doesn't sink in”
“It got me a tan so dark”
“so not worth the price”
“Can stain”
“Bad reaction”
“I dont get to use it”
“RIP off for the size of the bottle”
Top return reasons
Common questions
- Is sunbed cream profitable to sell on Amazon United Kingdom?
- The niche generates £1.6M/yr across 31 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +75.3%. Flapen's verdict: Launch it (71/100).
- How competitive is the sunbed cream niche?
- 15 brands and 175 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in sunbed cream?
- Top complaints mined from reviews: Oily/Greasy, Functionality-Overall, Smell. The return rate is 0.1%.
- When does demand for sunbed cream peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 5.8× the quietest.
- What does it cost to enter the sunbed cream niche?
- Listings span £4.98–£33.38; the average listing price is £14.37 (sweet spot $15–$100). The average incumbent carries 3,644 reviews — the moat a new listing must climb.