Coco Chanel Perfume
MaybeAn estimated 1.2% of orders come back. But buyers convert on only 1.4% of searches, so Coco Chanel Perfume is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 2,481 Beauty niches · +12 vs the category median of 4759
- Market size
- £1.0M/yr854K searches / yr
- 90-day growth
- -5.7%search demand this quarter
- Competition
- 34%top-5 click share · 11 brands · 123 sellers
Flapen Score
Coco Chanel Perfume against its category
The dotted line is the Beauty average. Past it, Coco Chanel Perfume is stronger. Inside it, weaker.
Market
The Coco Chanel Perfume market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Coco Chanel Perfume 854K times last year and spent an estimated £1.0M. The top 5 brands take 82% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 854K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.
- Searches, last 12 months
- 854K
- Growth, 90 days vs prior 90
- -5.7%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £1.0Ma year
- Peak month
- November5.5× the quietest month
- Top search term
- chanel142K searches a year
02 · Price
A sale here is worth £87.41.
Listings sell for £87.41 on average, from £12.16 to £187.79. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £87.41 that is £9K to £22K a year per listing.
- Average price
- £87.41inside the $15 to $100 sweet spot
- Price range
- £12.16–£187.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £9K–£22K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #1,258 within Fragrances. It carries 364 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 57%
- Out of stock, average day
- 11.4%
- Average rank
- #1,258in Fragrances
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 364per listing
- Listings tracked
- 46
04 · Newcomers
2 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 13
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Coco Chanel Perfume products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
11 rising
Sellers
123
Top-5 brand share
82%
Top 20: 86%
Top-5 click share
34%
Top 20: 75%
Open market
5%
- Brand 158%
- Brand 215%
- Brand 314%
- Brand 44%
- Brand 52%
- Brand 62%
- Open — no brand owns it (5 brands, 5%)
Demand
Coco Chanel Perfume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.5×
Search terms
Top Coco Chanel Perfume search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chanel142K/yr
- chanel no 5 perfume for women152K/yr
- coco chanel perfume68K/yr
- chanel perfume for women68K/yr
- coco mademoiselle perfume54K/yr
- chanel mademoiselle perfume44K/yr
- channel no 5 perfume for women47K/yr
- coco chanel mademoiselle perfume46K/yr
- channel perfume for women41K/yr
- chanel perfume34K/yr
Reviews and returns
What reviews say buyers love and hate about Coco Chanel Perfume
We read the reviews and the return reasons for every product selling here.
“the scent smells absolutely nothing like the original perfume its supposed to be inspired by”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coco Chanel Perfume questions
Answered from the same tracked data.