coco chanel perfume
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great363.54avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Avg price
Great£87.41avg listing price — sweet spot $15–$100
Market size
Great£1.0M£1.0M/yr · 854K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£12.16–£187.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, coco chanel perfume is a £1.0M/yr Amazon United Kingdom market (854K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
coco chanel perfume market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- £1.1M–£1.3M
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #1,258
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 70%
- Out of stock
- 11.4%
- Avg brand age
- 68 months
- Avg seller age
- 150 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
11 rising
Sellers
123
Top-5 brand share
82%
Top 20: 86%
Top-5 click share
34%
Top 20: 75%
Open market
5%
- Chanel58%
- Generic15%
- --14%
- 1.5 1 camélia,5 allures4%
- Peccati Olfattivi2%
- Amour Scents2%
- Open — no brand owns it (5 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.7% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.5×
Top coco chanel perfume search terms
- chanel142K/yr
- chanel no 5 perfume for women152K/yr
- coco chanel perfume68K/yr
- chanel perfume for women68K/yr
- coco mademoiselle perfume54K/yr
- chanel mademoiselle perfume44K/yr
- channel no 5 perfume for women47K/yr
- coco chanel mademoiselle perfume46K/yr
- channel perfume for women41K/yr
- chanel perfume34K/yr
Top coco chanel perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eau de Parfum 3 ml DMQUANLIAN
--£79.173.8★8 rev
Chanel Coco Eau De Perfume Flacon 100 ml
Chanel£123.934.6★71 rev
Chanel No 5 EDP 50Ml (Non Refillable)
Chanel£102.674.6★294 rev
Coco-MademoiseIe For Women Eau De Parfum Intense Spray 100ML
Generic£80.365.0★3 rev
Coco Mademoiselle For Women Eau de Parfum Spray 100 ml ZXCP
1.5 1 camélia,5 allures£114.624.3★124 rev
Newest
by launch datecoco-Mademoiselle For Women Eau de Parfum Spray100 ml
Generic£83.210 rev
N 5 Eau De Parfum Spray 100ml (3.4 Oz) EDP Perfume
Generic£79.740 rev
N 5 Eau De Parfum Spray EDP Perfume 100 ml
Generic£81.331 rev
coco-Mademoiselle For Women Eau de Parfum Spray 100ML
Generic£84.660 rev
Coco-Mademoiselle Intense Women EDP Spray 100 ml
--£81.722 rev
Trending
90-day click momentumCoco-Mademoiselle Intense Women EDP Spray 100 ml
--£81.723.0★
Coco-MademoiseIe For Women Eau De Parfum Intense Spray 100ML
Generic£80.365.0★
N 5 Eau De Parfum Spray 100ml (3.4 Oz) EDP Perfume
Generic£79.740.0★
coco-Mademoiselle For Women Eau de Parfum Spray 100ML
Generic£84.660.0★
Eau de Parfum 3 ml DMQUANLIAN
--£79.173.8★
What buyers say about coco chanel perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fragrance”
“Worth the money”
“Decent quality”
“As described and delivered promptl”
“Perfect Gift”
“Lasts all day”
“Good fit”
“Ideal for a night time”
“Soft comfy fabric”
“Good value, hopefully won't shrink in the wash”
What buyers complain about
“the scent smells absolutely nothing like the original perfume its supposed to be inspired by”
“then i must be 7ft tall because these tshirts are NOT extended or better fitting”
“It's quite expensive”
“does not last for more than a few minutes unfortunately”
“These t shirts are not made very well”
“Not the same”
“too small ordered xl for a 44inch chest as usual”
“They shrink, don't buy”
“rather thin and better getting larger size than required”
Top return reasons
Common questions
- Is coco chanel perfume profitable to sell on Amazon United Kingdom?
- The niche generates £1.0M/yr across 46 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Worth a look (59/100).
- How competitive is the coco chanel perfume niche?
- 11 brands and 123 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in coco chanel perfume?
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 1.2%.
- When does demand for coco chanel perfume peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 5.5× the quietest.
- What does it cost to enter the coco chanel perfume niche?
- Listings span £12.16–£187.79; the average listing price is £87.41 (sweet spot $15–$100). The average incumbent carries 364 reviews — the moat a new listing must climb.