How competitive is the Coco Chanel Perfume niche on Amazon United Kingdom?

11 brands and 123 sellers compete in Coco Chanel Perfume on Amazon United Kingdom. The top 5 Coco Chanel Perfume products take 34% of clicks and its top 5 brands hold 82% of demand.

What do buyers complain about in Coco Chanel Perfume?

Coco Chanel Perfume buyers on Amazon United Kingdom complain most about Smell, Size-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 1.2%.

What does it cost to enter the Coco Chanel Perfume niche?

Coco Chanel Perfume sells for £87.41 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £12.16–£187.79. The average incumbent carries 364 reviews — the moat a new listing must climb.

Coco Chanel Perfume

Coco Chanel Perfume shows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals High Price Out of Stock

Flapen Score

Worth a look

Top 7% of 2,481 Beauty niches · +12 vs the category median of 47

This niche Category average · 2,481 niches

Is Coco Chanel Perfume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Coco Chanel Perfume is a £1.0M/yr Amazon United Kingdom market (854K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 59/100.

Coco Chanel Perfume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -5.7% over the last 90 days and 1.4% of searches end in a purchase.

£1.0M

revenue / yr

Units sold / yr15K

Search volume / yr-5.7%854K

Conversion rate1.4%

Avg price£87.41

Who owns the niche?

The top 5 brands hold 82% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers11 · 123

Top-5 product click share34%

Open market19%

Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 46 products

Top Coco Chanel Perfume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Eau de Parfum 3 ml DMQUANLIAN

Price: £79.17
Rating: 3.8/5
Reviews: 8
Age: 3mo ago

Chanel Coco Eau De Perfume Flacon 100 ml

Price: £123.93
Rating: 4.6/5
Reviews: 71
Age: 11y ago

Chanel No 5 EDP 50Ml (Non Refillable)

Price: £102.67
Rating: 4.6/5
Reviews: 294
Age: 11y ago

Coco-MademoiseIe For Women Eau De Parfum Intense Spray 100ML

Price: £80.36
Rating: 5.0/5
Reviews: 3
Age: 5y ago

Coco Mademoiselle For Women Eau de Parfum Spray 100 ml ZXCP

Price: £114.62
Rating: 4.3/5
Reviews: 124
Age: 3y ago

Newest

by launch date

coco-Mademoiselle For Women Eau de Parfum Spray100 ml

Price: £83.21
Rating: 0.0/5
Reviews: 0
Age: 2w ago

N 5 Eau De Parfum Spray 100ml (3.4 Oz) EDP Perfume

Price: £79.74
Rating: 0.0/5
Reviews: 0
Age: 2w ago

N 5 Eau De Parfum Spray EDP Perfume 100 ml

Price: £81.33
Rating: 5.0/5
Reviews: 1
Age: 1mo ago

coco-Mademoiselle For Women Eau de Parfum Spray 100ML

Price: £84.66
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Coco-Mademoiselle Intense Women EDP Spray 100 ml

Price: £81.72
Rating: 3.0/5
Reviews: 2
Age: 3mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

11 rising

Sellers

123

Top-5 brand share

82%

Top 20: 86%

Top-5 click share

34%

Top 20: 75%

Open market

Chanel58%
Generic15%
--14%
1.5 1 camélia,5 allures4%
Peccati Olfattivi2%
Amour Scents2%
Open — no brand owns it (5 brands, 5%)

Coco Chanel Perfume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume854KCVR1.4%Products46Brands11Top 5 Brands82%OOS Rate11.4%Rating4.4★Reviews364Avg BSR#1,258

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.5×

Top Coco Chanel Perfume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

chanel142K/yr -10.0%0.2% conv.
chanel no 5 perfume for women152K/yr -7.1%1.6% conv.
coco chanel perfume68K/yr -8.3%1.2% conv.
chanel perfume for women68K/yr -6.6%0.7% conv.
coco mademoiselle perfume54K/yr -9.7%1.3% conv.
chanel mademoiselle perfume44K/yr +10.0%1.5% conv.
channel no 5 perfume for women47K/yr -1.0%1.4% conv.
coco chanel mademoiselle perfume46K/yr -1.4%1.5% conv.
channel perfume for women41K/yr +4.2%0.6% conv.
chanel perfume34K/yr -9.3%0.5% conv.

What reviews say buyers love and hate about Coco Chanel Perfume

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Smell48%

“Beautiful fragrance”

Value For Money24%

“Worth the money”

Quality-Overall11%

“Decent quality”

Advertised Vs Actual Product4%

“As described and delivered promptl”

Gifting Purpose3%

“Perfect Gift”

What buyers complain about

94% of reviews

Smell33%

“the scent smells absolutely nothing like the original perfume its supposed to be inspired by”

Size-Overall17%

“then i must be 7ft tall because these tshirts are NOT extended or better fitting”

Value For Money17%

“It's quite expensive”

Durability9%

“does not last for more than a few minutes unfortunately”

Quality-Overall8%

“These t shirts are not made very well”

Coco Chanel Perfume return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

47%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

34%

2Smell

29%

3Value For Money

4Advertised Vs Actual Product

5Quality-Overall

Common Coco Chanel Perfume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coco Chanel Perfume 59/100 on Amazon United Kingdom — Worth a look. The niche generates £1.0M/yr across 46 tracked products. 2 of 13 products launched in the last 360 days are still selling. Search demand moved -5.7% over the last 90 days.