Back Scrubber
Back Scrubber shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 9% of 2,481 Beauty niches · +11 vs the category median of 47
Is Back Scrubber profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Back Scrubber is a £607K/yr Amazon United Kingdom market (851K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 58/100.
Back Scrubber: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -10.8% over the last 90 days and 9.8% of searches end in a purchase.
£607K
revenue / yr
Who owns the niche?
The top 5 brands hold 59% of demand, so 41% of the market is open.
41%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 31 products
Top Back Scrubber products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Back Scrubber Body Shower Brush: Anti Slip Long Handle Bath Brush with Stiff and Soft Bristles - Showering Exfoliator Wet or Dry Brushing for Women Men Elderly (Blue)
- Price
- £7.50
- Rating
- 4.4/5
- Reviews
- 5,349
- Age
- 2y ago
Silicone Back Scrubber 17In Extended Anti-Slip Handle Body Scrubber Body Brush Back Brush Long Handle for Shower Double Sided Shower Brush Back Washer for Cleansing and Exfoliating Bath Essentials
- Price
- £7.72
- Rating
- 4.1/5
- Reviews
- 3,221
- Age
- 3y ago
Metene Back Scrubber for Shower Shower Brush for Exfoliating Skin and A Soft Scrub Double-Sided Body Brush Head for Wet or Dry Brushing Long Wooden Handle Cleans the Body Easily
- Price
- £8.39
- Rating
- 4.6/5
- Reviews
- 7,411
- Age
- 6y ago
Back Scrubber with Long Handle 43CM - Double Sided Body Brush for Use in Shower & Dry Brushing Exfoliating with Soft & Firm Bristles for Shower Back Feet Men & Women Seniors
- Price
- £6.62
- Rating
- 4.4/5
- Reviews
- 3,258
- Age
- 2y ago
Body Brush Exfoliating Bath Brush Shower Sponge Back Scrubber Long Nonslip Handle Wet Dry Soft Bristle Shower Brush Massager Skin Exfoliating Sponge for Circulation Cellulite and Dry Skin (1pc)
- Price
- £5.59
- Rating
- 4.2/5
- Reviews
- 229
- Age
- 1y ago
Trending
90-day click momentum
Back Scrubber for Shower Double Sided Exfoliating Back Exfoliator with Handles Stretchable Long Body Washcloth for Men Women Deep Cleansing Exfoliating Shower Towel (Light Blue)
- Price
- £3.63
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 3mo ago
Body Brush Back Scrubber Shower Sponge Exfoliating Shower Bath Brush Long Nonslip Handle Reusable Wet Dry Soft Skin Bristle Massage Circulation Back Washer for Men Women Assorted Colour(1pc)
- Price
- £4.49
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 3mo ago
OWIIZI Exfoliating Back Scrubber for Shower Double-Sided Back Scrub Washcloth with Antiskid Handles for Use in Shower Body Exfoliator Scrub Towel Back Washer for Men & Women-38 Inches
- Price
- £5.92
- Rating
- 4.5/5
- Reviews
- 351
- Age
- 2y ago
Double Sided Shower Back Scrubber - 42cm Long Handle Exfoliating Massage Body Brush Rich Lather Producing(Black)
- Price
- £6.29
- Rating
- 3.6/5
- Reviews
- 27
- Age
- 5mo ago
TOOLETRIES Silicone Back Scrubber for Shower Exfoliating Body & Bath Brush Long Ergonomic Handle Non-Slip Grip for Hard-to-Reach Areas Hygienic Silicone Bath Accessory for Men & Women - Charcoal
- Price
- £16.61
- Rating
- 4.5/5
- Reviews
- 1,508
- Age
- 3y ago
Newest
by launch dateBack Scrubber for Shower Double Sided Exfoliating Back Exfoliator with Handles Stretchable Long Body Washcloth for Men Women Deep Cleansing Exfoliating Shower Towel (Light Blue)
- Price
- £3.63
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 3mo ago
Body Brush Back Scrubber Shower Sponge Exfoliating Shower Bath Brush Long Nonslip Handle Reusable Wet Dry Soft Skin Bristle Massage Circulation Back Washer for Men Women Assorted Colour(1pc)
- Price
- £4.49
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 3mo ago
Double Sided Shower Back Scrubber - 42cm Long Handle Exfoliating Massage Body Brush Rich Lather Producing(Black)
- Price
- £6.29
- Rating
- 3.6/5
- Reviews
- 27
- Age
- 5mo ago
Back Scrubber Body Shower Brush: Massage & Exfoliation Dry Brush Anti Slip 18.1 Long Handle Bath Brush with Stiff and Soft Bristles - Showering Blood Circulation for Women Men Elderly (Grey)
- Price
- £7.61
- Rating
- 4.4/5
- Reviews
- 5,349
- Age
- 1y ago
Back Scrubber Body Shower Brush: Massage & Exfoliation Dry Brush Anti Slip 18.1 Long Handle Bath Brush with Stiff and Soft Bristles - Showering Blood Circulation for Women Men Elderly (Black)
- Price
- £7.49
- Rating
- 4.4/5
- Reviews
- 5,349
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
23 falling
Sellers
33
Top-5 brand share
59%
Top 20: 97%
Top-5 click share
52%
Top 20: 90%
Open market
35%
- Rafow18%
- Row&Keep13%
- Metene12%
- Blendura9%
- HIFSA8%
- URAQT6%
Back Scrubber demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Back Scrubber search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- back scrubber333K/yr
- loofah back scrubber65K/yr
- back scrubbers for use in shower69K/yr
- shower brush45K/yr
- back brush38K/yr
- back brush long handle for shower32K/yr
- back scrubber for shower32K/yr
- back washers for shower30K/yr
- shower brush with long handle25K/yr
- bath brush24K/yr
What reviews say buyers love and hate about Back Scrubber
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Excellent product”
“As advertised”
“Easy to use”
“easy to clean”
“Value for money”
What buyers complain about
56% of reviews“Bad quality”
“a bit short though”
“Not worth it”
“This brush has made my whole flat smell like a farm yard”
“it broke in about 3 places just from daily use”
Back Scrubber return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
19%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Back Scrubber questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
