back scrubber
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Great59%top-5 brand share — no brand owns this niche
Market size
Good£607K£607K/yr · 851K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,227.39avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Avg price
Bad£7.31avg listing price — sweet spot $15–$100
Price range
Bad£3.63–£16.61cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, back scrubber is a £607K/yr Amazon United Kingdom market (851K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 60K–80K
- avg 2,000–2,500/product
- Revenue / yr
- £439K–£585K
- units × avg price
- Launch success
- —
- 0 of 3 new (360d)
- Conversion rate
- 9.8%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 3.4%
- Avg brand age
- 31 months
- Avg seller age
- 180 days
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
33
Top-5 brand share
59%
Top 20: 97%
Top-5 click share
52%
Top 20: 90%
Open market
35%
- Rafow18%
- Row&Keep13%
- Metene12%
- Blendura9%
- HIFSA8%
- URAQT6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Back Scrubber Body Shower Brush: Anti Slip Long Handle Bath Brush with Stiff and Soft Bristles - Showering Exfoliator Wet or Dry Brushing for Women Men Elderly (Blue)
Rafow£7.504.4★5,349 rev
Silicone Back Scrubber 17In Extended Anti-Slip Handle Body Scrubber Body Brush Back Brush Long Handle for Shower Double Sided Shower Brush Back Washer for Cleansing and Exfoliating Bath Essentials
Row&Keep£7.724.1★3,221 rev
Metene Back Scrubber for Shower Shower Brush for Exfoliating Skin and A Soft Scrub Double-Sided Body Brush Head for Wet or Dry Brushing Long Wooden Handle Cleans the Body Easily
Metene£8.394.6★7,411 rev
Back Scrubber with Long Handle 43CM - Double Sided Body Brush for Use in Shower & Dry Brushing Exfoliating with Soft & Firm Bristles for Shower Back Feet Men & Women Seniors
Blendura£6.624.4★3,258 rev
Body Brush Exfoliating Bath Brush Shower Sponge Back Scrubber Long Nonslip Handle Wet Dry Soft Bristle Shower Brush Massager Skin Exfoliating Sponge for Circulation Cellulite and Dry Skin (1pc)
HIFSA£5.594.2★229 rev
Newest
by launch date
Back Scrubber for Shower Double Sided Exfoliating Back Exfoliator with Handles Stretchable Long Body Washcloth for Men Women Deep Cleansing Exfoliating Shower Towel (Light Blue)
Admygo£3.6316 rev
Body Brush Back Scrubber Shower Sponge Exfoliating Shower Bath Brush Long Nonslip Handle Reusable Wet Dry Soft Skin Bristle Massage Circulation Back Washer for Men Women Assorted Colour(1pc)
HIFSA£4.4910 rev
Double Sided Shower Back Scrubber - 42cm Long Handle Exfoliating Massage Body Brush Rich Lather Producing(Black)
Muexoee£6.2927 rev
Back Scrubber Body Shower Brush: Massage & Exfoliation Dry Brush Anti Slip 18.1 Long Handle Bath Brush with Stiff and Soft Bristles - Showering Blood Circulation for Women Men Elderly (Grey)
Rafow£7.615,349 rev
Back Scrubber Body Shower Brush: Massage & Exfoliation Dry Brush Anti Slip 18.1 Long Handle Bath Brush with Stiff and Soft Bristles - Showering Blood Circulation for Women Men Elderly (Black)
Rafow£7.495,349 rev
Trending
90-day click momentumBack Scrubber for Shower Double Sided Exfoliating Back Exfoliator with Handles Stretchable Long Body Washcloth for Men Women Deep Cleansing Exfoliating Shower Towel (Light Blue)
Admygo£3.634.1★
Body Brush Back Scrubber Shower Sponge Exfoliating Shower Bath Brush Long Nonslip Handle Reusable Wet Dry Soft Skin Bristle Massage Circulation Back Washer for Men Women Assorted Colour(1pc)
HIFSA£4.493.6★
OWIIZI Exfoliating Back Scrubber for Shower Double-Sided Back Scrub Washcloth with Antiskid Handles for Use in Shower Body Exfoliator Scrub Towel Back Washer for Men & Women-38 Inches
OWIIZI£5.924.5★
OWIIZI Exfoliating Back Scrubber for Shower Double-Sided Back Scrub Washcloth with Antiskid Handles for Use in Shower Body Exfoliator Scrub Towel Back Washer for Men & Women-38 Inches
OWIIZI£5.954.5★
Double Sided Shower Back Scrubber - 42cm Long Handle Exfoliating Massage Body Brush Rich Lather Producing(Black)
Muexoee£6.293.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“As advertised”
“Easy to use”
“easy to clean”
“Value for money”
“Quite soft”
“Sturdy handle”
“I feel so clean”
“really does the job well”
“easy to grip”
What buyers complain about
“Bad quality”
“a bit short though”
“Not worth it”
“This brush has made my whole flat smell like a farm yard”
“it broke in about 3 places just from daily use”
“cant wash myself brilliantly”
“a rougher side”
“awkward to use”
“not the same as the picture”
“Doesn't work as promised”
Top return reasons
Common questions
- Is back scrubber profitable to sell on Amazon United Kingdom?
- The niche generates £607K/yr across 31 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Worth a look (58/100).
- How competitive is the back scrubber niche?
- 23 brands and 33 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in back scrubber?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 0.4%.
- When does demand for back scrubber peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the back scrubber niche?
- Listings span £3.63–£16.61; the average listing price is £7.31 (sweet spot $15–$100). The average incumbent carries 2,227 reviews — the moat a new listing must climb.
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