Shower Gel
MaybeAn estimated 0.1% of orders come back. But prices span $0.78–$11.91, mostly outside the sweet spot, so Shower Gel is a Maybe.
- Flapen Score
- 62 / 100Top 4% of 2,481 Beauty niches · +15 vs the category median of 4762
- Market size
- £2.2M/yr5.3M searches / yr
- 90-day growth
- +18.4%search demand this quarter
- Competition
- 40%top-5 click share · 14 brands · 212 sellers
Flapen Score
Shower Gel against its category
The dotted line is the Beauty average. Past it, Shower Gel is stronger. Inside it, weaker.
Market
The Shower Gel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shower Gel 5.3M times last year and spent an estimated £2.2M. The top 5 brands take 72% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 10.7% of those searches ended in a purchase.
Shoppers searched for this 5.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.2M a year.
- Searches, last 12 months
- 5.3M
- Growth, 90 days vs prior 90
- +18.4%
- Conversion, latest week
- 10.7%
- Market size, estimated
- £2.2Ma year
- Peak month
- July1.5× the quietest month
- Top search term
- shower gel2.6M searches a year
02 · Price
A sale here is worth £3.95.
Listings sell for £3.95 on average, from £0.78 to £11.91. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 8,000 to 10,000 of them. At £3.95 that is £32K to £40K a year per listing.
- Average price
- £3.95under the $15 to $100 sweet spot
- Price range
- £0.78–£11.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £32K–£40K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #357 within Bath & Body. It carries 2,924 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 100%
- Out of stock, average day
- 1.2%
- Average rank
- #357in Bath & Body
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,924per listing
- Listings tracked
- 46
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Shower Gel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nivea Cashmere & Cotton Oil Shower Gel (250ml) Body Wash with Vitamin C E and Precious Oils Protects Skin from Drying Out and Leaves it Touchably Smooth
- Price
- £0.93
- Rating
- 4.7/5
- Reviews
- 4,008
- Age
- 10y ago

by Amazon Vanilla & Coconut Shower Gel 2 x 500ml
- Price
- £2.40
- Rating
- 4.5/5
- Reviews
- 5,229
- Age
- 4y ago

NIVEA Care Shower Creme Soft (250 ml) Enriched with Almond Oil Moisturising Gel Body Wash Skin Moisturiser with Mild Scent
- Price
- £0.94
- Rating
- 4.7/5
- Reviews
- 16,467
- Age
- 12y ago

Original Source Coconut & Shea Butter Shower Gel 6x250ml
- Price
- £4.79
- Rating
- 4.7/5
- Reviews
- 4,748
- Age
- 7y ago

Radox Mineral Therapy Feel Awake 2-in-1 Shower Gel & Shampoo Body Wash uniquely blended with herbs and a sea mineral & fennel fragrance for a refreshing experience 6x 225 ml
- Price
- £4.70
- Rating
- 4.7/5
- Reviews
- 1,242
- Age
- 3y ago
Trending
estimated 90-day click momentum
LOréal Mens Shower Gel Men Expert Barber Club 3-in-1 Body Wash 1L Pump Cedarwood Oil for Body Hair & Beard Grooming Deep Cleanse & Active Moisturisation
- Price
- £4.94
- Rating
- 4.8/5
- Reviews
- 5,272
- Age
- 11mo ago

Faith In Nature Natural Aloe Vera Body Wash Soothing Shower Gel Vegan and Cruelty Free No SLS or Parabens 400 ml
- Price
- £2.79
- Rating
- 4.6/5
- Reviews
- 14,666
- Age
- 17y ago

Sanex Body Wash - Expert Skin Health - Hypoallergenic Shower Gel - Dermatologist Tested Gentle For Very Sensitive Skin - Multipack - 6 Pack - 450ml Bottles
- Price
- £11.47
- Rating
- 4.8/5
- Reviews
- 3,641
- Age
- 5y ago

NIVEA Coconut & Jojoba Oil Shower Cream (750ml) Moisturising Body Wash with Coconut and Jojoba Oil Luxurious Shower Gel for Women for Soft and Supple Skin
- Price
- £2.29
- Rating
- 4.6/5
- Reviews
- 244
- Age
- 1y ago

Palmolive Naturals Shower Gel Milk and Honey Shower Cream with plant based Moisturising Milk Dermatologically Tested Body Wash for All Skin Types 750ml Pump Bottle 4 Pack
- Price
- £8.54
- Rating
- 4.8/5
- Reviews
- 1,165
- Age
- 5y ago
Newest
by launch date
LOréal Mens Shower Gel Men Expert Barber Club 3-in-1 Body Wash 1L Pump Cedarwood Oil for Body Hair & Beard Grooming Deep Cleanse & Active Moisturisation
- Price
- £4.94
- Rating
- 4.8/5
- Reviews
- 5,272
- Age
- 11mo ago

NIVEA Coconut & Jojoba Oil Shower Cream (750ml) Moisturising Body Wash with Coconut and Jojoba Oil Luxurious Shower Gel for Women for Soft and Supple Skin
- Price
- £2.29
- Rating
- 4.6/5
- Reviews
- 244
- Age
- 1y ago

NIVEA Orange & Avocado Shower Cream (750ml) Moisturising Shower Gel with Avocado Oil Luxurious Body Wash for Women with Vitamin C E
- Price
- £2.42
- Rating
- 4.6/5
- Reviews
- 444
- Age
- 1y ago

Method Body Wash Simply Nourish Shower Gel Coconut Rice Milk And Shea Butter Scent Pack of 1 532ml
- Price
- £3.82
- Rating
- 4.6/5
- Reviews
- 1,064
- Age
- 2y ago

Method Body Wash Pure Peace Shower Gel Peony Rose Water And Pink Sea Salt Scent Pack of 1 532ml.
- Price
- £3.75
- Rating
- 4.6/5
- Reviews
- 958
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.
Brands
14 falling
Sellers
212
Est. top-5 brand share
72%
Top 20: 100%
Est. top-5 click share
40%
Top 20: 77%
Open market
20%
- NIVEA27%
- Radox15%
- Original Source11%
- by Amazon10%
- Method9%
- L’Oréal Paris men expert8%
Demand
Shower Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Shower Gel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- shower gel2.6M/yr
- body wash1.2M/yr
- shower gel womens295K/yr
- nivea shower gel142K/yr
- radox shower gel145K/yr
- body wash for women153K/yr
- shower gels121K/yr
- radox122K/yr
- shower gel multipack74K/yr
- womens shower gel69K/yr
Reviews and returns
What reviews say buyers love and hate about Shower Gel
We read the reviews and the return reasons for every product selling here.
“The smell is very unpleasant”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shower Gel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









