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Shower Gel

Maybe

An estimated 0.1% of orders come back. But prices span $0.78–$11.91, mostly outside the sweet spot, so Shower Gel is a Maybe.

Flapen Score
62
62 / 100
Top 4% of 2,481 Beauty niches · +15 vs the category median of 47
Market size
£2.2M/yr5.3M searches / yr
90-day growth
+18.4%search demand this quarter
Competition
40%top-5 click share · 14 brands · 212 sellers

Flapen Score

Shower Gel against its category

The dotted line is the Beauty average. Past it, Shower Gel is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shower Gel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shower Gel 5.3M times last year and spent an estimated £2.2M. The top 5 brands take 72% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 5.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.2M a year.

Searches, last 12 months
5.3M
Growth, 90 days vs prior 90
+18.4%
Conversion, latest week
10.7%
Market size, estimated
£2.2Ma year
Peak month
July1.5× the quietest month
Top search term
shower gel2.6M searches a year

02 · Price

A sale here is worth £3.95.

Listings sell for £3.95 on average, from £0.78 to £11.91. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 8,000 to 10,000 of them. At £3.95 that is £32K to £40K a year per listing.

Average price
£3.95under the $15 to $100 sweet spot
Price range
£0.78–£11.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
600K–800K
Units per listing a year
8,000–10,000
Revenue per listing a year
£32K–£40K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #357 within Bath & Body. It carries 2,924 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#357in Bath & Body
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,924per listing
Listings tracked
46

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
65 months

Products

Top Shower Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

14 falling

Sellers

212

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

40%

Top 20: 77%

Open market

20%

  • Brand 127%
  • Brand 215%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Brand 68%

Demand

Shower Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Shower Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shower gel2.6M/yr
  • body wash1.2M/yr
  • shower gel womens295K/yr
  • nivea shower gel142K/yr
  • radox shower gel145K/yr
  • body wash for women153K/yr
  • shower gels121K/yr
  • radox122K/yr
  • shower gel multipack74K/yr
  • womens shower gel69K/yr

Reviews and returns

What reviews say buyers love and hate about Shower Gel

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Smell”
18%of negative reviews mention “Smell”
0.1%of orders come back
“The smell is very unpleasant”
A buyer, on “Smell”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Shower Gel questions

Answered from the same tracked data.