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Sea Salt Spray

Maybe

An estimated 0.1% of orders come back. But the top 5 products take 74% of clicks, so Sea Salt Spray is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 2,481 Beauty niches · +14 vs the category median of 47
Market size
£1.3M/yr1.2M searches / yr
90-day growth
+19.2%search demand this quarter
Competition
74%top-5 click share · 15 brands · 88 sellers

Flapen Score

Sea Salt Spray against its category

The dotted line is the Beauty average. Past it, Sea Salt Spray is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sea Salt Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sea Salt Spray 1.2M times last year and spent an estimated £1.3M. The top 5 brands take 74% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 12.4% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+19.2%
Conversion, latest week
12.4%
Market size, estimated
£1.3Ma year
Peak month
May1.4× the quietest month
Top search term
sea salt spray512K searches a year

02 · Price

A sale here is worth £9.25.

Listings sell for £9.25 on average, from £3.37 to £26.23. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At £9.25 that is £74K to £93K a year per listing.

Average price
£9.25under the $15 to $100 sweet spot
Price range
£3.37–£26.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
8,000–10,000
Revenue per listing a year
£74K–£93K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Styling Products. It carries 2,459 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#15in Styling Products
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,459per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Sea Salt Spray products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£134K£268K£402K£536K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

88

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

21%

  • Slick Gorilla24%
  • Fudge20%
  • TONI&GUY13%
  • got2b12%
  • Bulldog Skincare for Men6%
  • BASED BODYWORKS5%

Demand

Sea Salt Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Sea Salt Spray search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sea salt spray512K/yr
  • sea salt spray for hair men246K/yr
  • based sea salt spray65K/yr
  • salt spray83K/yr
  • salt spray for hair men52K/yr
  • sea salt spray for hair women34K/yr
  • sea salt spray for hair21K/yr
  • salt spray for hair women21K/yr
  • sea salt spray based11K/yr
  • got2b sea salt spray8K/yr

Reviews and returns

What reviews say buyers love and hate about Sea Salt Spray

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Smell”
0.1%of orders come back
“the smell isnt great”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sea Salt Spray questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data