spf 50 face moisturiser
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Growth
Great+80.8%90-day search growth — must beat 0% to launch
Market size
Good£742K£742K/yr · 804K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Okay3,355.57avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£8.82avg listing price — sweet spot $15–$100
Price range
Bad£2.12–£16.14cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, spf 50 face moisturiser is a £742K/yr Amazon United Kingdom market (804K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
spf 50 face moisturiser market data
- Units sold / yr
- 60K–80K
- avg 3,000–4,000/product
- Revenue / yr
- £529K–£706K
- units × avg price
- Conversion rate
- 10.5%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.6%
- Avg brand age
- 53 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
159
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
56%
Top 20: 97%
Open market
14%
- CeraVe56%
- Aveeno10%
- COSRX7%
- Simple6%
- NIVEA4%
- Olay4%
- Open — no brand owns it (7 brands, 14%)
Demand
Weekly Amazon search volume, last 49 weeks — +80.8% search growth over the last 90 days.Top spf 50 face moisturiser search terms
- spf 50 face moisturiser217K/yr
- cerave sunscreen86K/yr
- spf face moisturiser74K/yr
- spf moisturiser86K/yr
- cerave spf41K/yr
- moisturiser with spf39K/yr
- cerave spf 50 face moisturiser37K/yr
- face moisturiser with spf23K/yr
- aveeno spf25K/yr
- aveeno sunscreen18K/yr
Top spf 50 face moisturiser products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MOBILE-OPTIMIZED IMAGES: Packaging graphics are digitally enhanced for clarity on small screens. Physical layout may vary but product is identical.
CeraVe£9.604.6★9,667 rev
CeraVe Invisible Hydrating Sunscreen SPF 50+ For Body & Face 75ml
CeraVe£8.284.7★227 rev
Aveeno Face CALM+RESTORE Moisturising Lotion SPF 50 50ml - Soothes Sensitive Skin with Deep Hydration and High Sun Protection for Daily Use
Aveeno£9.244.4★365 rev
COSRX Ultra-Light Invisible Sunscreen SPF 50 Face Moisturiser PA++++ Korean Sunscreen Non Oily Sun Cream UVA/UVB Protection Daily Hydrating Sun Lotion No White Cast 50ml
COSRX£9.554.5★1,995 rev
CeraVe Invisible Hydrating Sunscreen SPF 50+ For Body & Face 177ml
CeraVe£12.054.6★220 rev
Newest
by launch date
CeraVe Sun Stick With SPF 50+ For Face Lips & Sensitive Areas Broad Spectrum UVB UVA Protection With 3 Essential Ceramides For All Skin types Non-Sticky Sweat Resistant 8g
CeraVe£6.71110 rev
CeraVe Invisible Hydrating Sunscreen SPF 50+ For Body & Face 75ml
CeraVe£8.28227 rev
CeraVe Invisible Hydrating Sunscreen SPF 50+ For Body & Face 177ml
CeraVe£12.05220 rev
CeraVe Invisible Hydrating Fluid Sunscreen SPF50 Normal to Dry Skin 50ml
CeraVe£10.44178 rev
CeraVe Invisible Hydrating Sunscreen SPF 30 For Body & Face 177ml
CeraVe£12.1173 rev
Trending
90-day click momentum
CeraVe Invisible Hydrating Sunscreen SPF 30 For Body & Face 75ml
CeraVe£8.384.1★
CeraVe Invisible Hydrating Sunscreen SPF 50+ For Body & Face 75ml
CeraVe£8.284.7★
CeraVe Invisible Hydrating Sunscreen SPF 30 For Body & Face 177ml
CeraVe£12.114.6★
CeraVe Invisible Hydrating Sunscreen SPF 50+ For Body & Face 177ml
CeraVe£12.054.6★
CeraVe Sun Stick With SPF 50+ For Face Lips & Sensitive Areas Broad Spectrum UVB UVA Protection With 3 Essential Ceramides For All Skin types Non-Sticky Sweat Resistant 8g
CeraVe£6.714.2★
What buyers say about spf 50 face moisturiser
What buyers praise and complain about, mined from review topics.What buyers love
“I like that its suitable for sensitive skin”
“Good moisturiser”
“The tube itself seems very good quality”
“Excellent value”
“it does still feel quite lightweight on the skin which is great”
“Easily absorbed”
“It doesn't dry my skin out”
“Glowing skin”
“Good sun protection”
“Soft skin”
What buyers complain about
“Gave me a rash”
“Expensive”
“So tiny”
“not hydrating”
“greasy for me”
“Burned my skin instantly”
“It smells a bit strange”
“A bit of colour to it”
“I have very dry skin”
“Too thick white cast”
Top return reasons
Common questions
- Is spf 50 face moisturiser profitable to sell on Amazon United Kingdom?
- The niche generates £742K/yr across 23 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +80.8%. Flapen's verdict: Worth a look (61/100).
- How competitive is the spf 50 face moisturiser niche?
- 13 brands and 159 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in spf 50 face moisturiser?
- Top complaints mined from reviews: Allergies, Value For Money, Size-Overall. The return rate is 0.1%.
- What does it cost to enter the spf 50 face moisturiser niche?
- Listings span £2.12–£16.14; the average listing price is £8.82 (sweet spot $15–$100). The average incumbent carries 3,356 reviews — the moat a new listing must climb.