How competitive is the Spf 50 Face Moisturiser niche on Amazon United Kingdom?

13 brands and 159 sellers compete in Spf 50 Face Moisturiser on Amazon United Kingdom. The top 5 Spf 50 Face Moisturiser products take 56% of clicks and its top 5 brands hold 83% of demand.

What does it cost to enter the Spf 50 Face Moisturiser niche?

Spf 50 Face Moisturiser sells for £8.82 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.12–£16.14. The average incumbent carries 3,356 reviews — the moat a new listing must climb.

Spf 50 Face Moisturiser

Spf 50 Face Moisturiser shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 4% of 2,481 Beauty niches · +14 vs the category median of 47

This niche Category average · 2,481 niches

Is Spf 50 Face Moisturiser profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Spf 50 Face Moisturiser is a £742K/yr Amazon United Kingdom market (804K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 61/100.

Spf 50 Face Moisturiser: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +80.8% over the last 90 days and 10.5% of searches end in a purchase.

£742K

revenue / yr

Units sold / yr80K

Search volume / yr+80.8%804K

Conversion rate10.5%

Avg price£8.82

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers13 · 159

Top-5 product click share56%

Open market17%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 23 products

Top Spf 50 Face Moisturiser products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

MOBILE-OPTIMIZED IMAGES: Packaging graphics are digitally enhanced for clarity on small screens. Physical layout may vary but product is identical.

Price: £9.60
Rating: 4.6/5
Reviews: 9,667
Age: 4y ago

CeraVe Invisible Hydrating Sunscreen SPF 50+ For Body & Face 75ml

Price: £8.28
Rating: 4.7/5
Reviews: 227
Age: 8mo ago

Aveeno Face CALM+RESTORE Moisturising Lotion SPF 50 50ml - Soothes Sensitive Skin with Deep Hydration and High Sun Protection for Daily Use

Price: £9.24
Rating: 4.4/5
Reviews: 365
Age: 1y ago

COSRX Ultra-Light Invisible Sunscreen SPF 50 Face Moisturiser PA++++ Korean Sunscreen Non Oily Sun Cream UVA/UVB Protection Daily Hydrating Sun Lotion No White Cast 50ml

Price: £9.55
Rating: 4.5/5
Reviews: 1,995
Age: 2y ago

CeraVe Invisible Hydrating Sunscreen SPF 50+ For Body & Face 177ml

Price: £12.05
Rating: 4.6/5
Reviews: 220
Age: 8mo ago

Newest

by launch date

CeraVe Sun Stick With SPF 50+ For Face Lips & Sensitive Areas Broad Spectrum UVB UVA Protection With 3 Essential Ceramides For All Skin types Non-Sticky Sweat Resistant 8g

Price: £6.71
Rating: 4.2/5
Reviews: 110
Age: 6mo ago

CeraVe Invisible Hydrating Sunscreen SPF 50+ For Body & Face 75ml

Price: £8.28
Rating: 4.7/5
Reviews: 227
Age: 8mo ago

CeraVe Invisible Hydrating Sunscreen SPF 50+ For Body & Face 177ml

Price: £12.05
Rating: 4.6/5
Reviews: 220
Age: 8mo ago

CeraVe Invisible Hydrating Fluid Sunscreen SPF50 Normal to Dry Skin 50ml

Price: £10.44
Rating: 4.4/5
Reviews: 178
Age: 8mo ago

CeraVe Invisible Hydrating Sunscreen SPF 30 For Body & Face 177ml

Price: £12.11
Rating: 4.6/5
Reviews: 73
Age: 8mo ago

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

159

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

14%

CeraVe56%
Aveeno10%
COSRX7%
Simple6%
NIVEA4%
Olay4%
Open — no brand owns it (7 brands, 14%)

Spf 50 Face Moisturiser demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume804KCVR10.5%Products23Brands13Top 5 Brands83%OOS Rate0.6%Rating4.5★Reviews3,356Avg BSR#45

Top Spf 50 Face Moisturiser search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

spf 50 face moisturiser217K/yr +27.0%6.3% conv.
cerave sunscreen86K/yr +629.5%8.5% conv.
spf face moisturiser74K/yr +64.5%6.6% conv.
spf moisturiser86K/yr +1.5%6.9% conv.
cerave spf41K/yr +105.1%11.0% conv.
moisturiser with spf39K/yr +92.8%5.7% conv.
cerave spf 50 face moisturiser37K/yr +88.1%16.0% conv.
face moisturiser with spf23K/yr +300.4%6.9% conv.
aveeno spf25K/yr +85.0%14.1% conv.
aveeno sunscreen18K/yr +200.3%4.6% conv.

What reviews say buyers love and hate about Spf 50 Face Moisturiser

What buyers mention most, as a share of all reviews.

What buyers love

64% of reviews

Suitability Combination Skin11%

“I like that its suitable for sensitive skin”

Moist/Dry10%

“Good moisturiser”

Quality-Overall10%

“The tube itself seems very good quality”

Value For Money6%

“Excellent value”

Weight Light6%

“it does still feel quite lightweight on the skin which is great”

What buyers complain about

44% of reviews

Allergies8%

“Gave me a rash”

Value For Money6%

“Expensive”

Size-Overall6%

“So tiny”

Moist/Dry5%

“not hydrating”

Oily/Greasy4%

“greasy for me”

Spf 50 Face Moisturiser return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

57%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

41%

2Value For Money

11%

3Advertised Vs Actual Product

4Suitability Combination Skin

5Product Condition

Common Spf 50 Face Moisturiser questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Spf 50 Face Moisturiser 61/100 on Amazon United Kingdom — Worth a look. The niche generates £742K/yr across 23 tracked products. 7 of 7 products launched in the last 360 days are still selling. Search demand moved +80.8% over the last 90 days.

Spf 50 Face Moisturiser buyers on Amazon United Kingdom complain most about Allergies, Value For Money, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.