Rhinestones
Rhinestones clears our launch bar: a $996K/yr market growing +9.8% this quarter with returns at 0.2%.
Flapen Score
Top 4% of 2,481 Beauty niches · +14 vs the category median of 47
Is Rhinestones profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Rhinestones is a £996K/yr Amazon United Kingdom market (2.3M searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Feb–Mar–Apr–May–Jun–Jul. Verdict: Launch it — 61/100.
Rhinestones: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +9.8% over the last 90 days and 4.4% of searches end in a purchase.
£996K
revenue / yr
Who owns the niche?
The top 5 brands hold 57% of demand, so 43% of the market is open.
43%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 46 products
Top Rhinestones products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
JOLCEEY 34000pcs Nail Art Rhinestones 28 Colors 3mm Flat Back Nail Gems Crystals Nail Rhinestones Bedazzling Kit with Pick Up Tweezers and Pen for DIY Crafts Clothes Shoes
- Price
- £7.17
- Rating
- 4.5/5
- Reviews
- 299
- Age
- 5mo ago
24 Colours Bedazzling Kit with 2 pcs Glues 3mm SS12 Multicolour Resin Rhinestones Flatback Gems Non-HOTFIX Bedazzler with 20ml B7000 and 5 Tools for DIY Nail Art Decoration
- Price
- £8.73
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 2mo ago
30000 PCS Resin Jelly Rhinestones Bedazzling Kit with Nail Rhinestones 24 Colors 3mm Flatback Rainbow Gems with Paste Solution and Rhinestone Pen & Pliers for DIY Crafts Clothing Shoes Nail Art
- Price
- £13.54
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 10mo ago
JOLCEEY 30000pcs Nail Art Rhinestones 24 Colors 3mm Flat Back Nail Gems Crystals Nail Rhinestones Bedazzling Kit with Pick Up Tweezers and Pen for DIY Crafts Clothes Shoes
- Price
- £8.14
- Rating
- 4.5/5
- Reviews
- 299
- Age
- 1y ago
20000PCS Resin Jelly Rhinestones for Crafting Multicolor 3mm Flatback Rainbow Gems Bedazzling Crystal with 5Pcs 2.5g Jewelry Glue/Nail Rhinestone Picker for DIY Crafts Clothing Shoes Nail Art
- Price
- £11.06
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 1y ago
Trending
90-day click momentum
28 Colours 28000 Bedazzling Rhinestone Kit with Glues Bedazzler Kit Gems with Tweezer & Pen for DIY Crafting Clothing Shoes Nail Art Diamond Painting
- Price
- £8.07
- Rating
- 5.0/5
- Reviews
- 29
- Age
- 4mo ago
40 Colors Bedazzling Kit 32000PCS 3mm/4mm/5mm Flatback Rhinestones for Bedazzling Resin Rhinestone Kit Bling Gems for Crafts Nails Clothing Shoes DIY Decoration
- Price
- £11.55
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 3mo ago
30000 PCS Bedazzling Kit Rhinestone with Glues 24 Colours Bedazzler Gems with 3 PCS Glues for DIY Crafting Clothing Shoes Nail Art Diamond Painting
- Price
- £8.43
- Rating
- 5.0/5
- Reviews
- 24
- Age
- 3mo ago
24 Colours Bedazzling Kit with 2 pcs Glues 3mm SS12 Multicolour Resin Rhinestones Flatback Gems Non-HOTFIX Bedazzler with 20ml B7000 and 5 Tools for DIY Nail Art Decoration
- Price
- £8.73
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 2mo ago
40 Colors Resin Jelly Rhinestones for Bedazzling Kit 32000 Pcs 3mm Flatback Gems with B7000 Glue Tweezers & Pickup Pen for DIY Nail Art Clothing Shoes Phone Cases Diamond Art Crafts
- Price
- £11.44
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 4mo ago
Newest
by launch date24 Colours Bedazzling Kit with 2 pcs Glues 3mm SS12 Multicolour Resin Rhinestones Flatback Gems Non-HOTFIX Bedazzler with 20ml B7000 and 5 Tools for DIY Nail Art Decoration
- Price
- £8.73
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 2mo ago
24 Colors 30000pcs Nail Art Rhinestones 3mm Flat Back Gems Crystals with Pick Up Tweezers & Pen for DIY Nails Crafts Clothes Shoes
- Price
- £10.62
- Rating
- 4.8/5
- Reviews
- 46
- Age
- 3mo ago
40 Colors Bedazzling Kit 32000PCS 3mm/4mm/5mm Flatback Rhinestones for Bedazzling Resin Rhinestone Kit Bling Gems for Crafts Nails Clothing Shoes DIY Decoration
- Price
- £11.55
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 3mo ago
30000 PCS Bedazzling Kit Rhinestone with Glues 24 Colours Bedazzler Gems with 3 PCS Glues for DIY Crafting Clothing Shoes Nail Art Diamond Painting
- Price
- £8.43
- Rating
- 5.0/5
- Reviews
- 24
- Age
- 3mo ago
32000Pcs 40 Colors Resin Jelly Rhinestones Bedazzling Kit with 3Pcs 10ml B700 Jewelry Glue and Pen Multicolor 3mm Flatback Gems for Diamond ArtBedazzler Kit for Crafting Book Cups Shoes Nail Art
- Price
- £10.18
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 4mo ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
38 rising
Sellers
46
Top-5 brand share
57%
Top 20: 88%
Top-5 click share
41%
Top 20: 80%
Open market
39%
- JOLCEEY19%
- CANVALITE15%
- CUKUNAL10%
- MIFARUI8%
- NOWAITT5%
- Kilibili4%
Rhinestones demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 7.1×
Top Rhinestones search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bedazzling kit1.2M/yr
- bedazzling kit with glue240K/yr
- rhinestones224K/yr
- gems158K/yr
- bedazzle kit65K/yr
- rhinestones for bedazzling49K/yr
- gems for bedazzling28K/yr
- bedazzling kit with glue and tools16K/yr
- bedazzler kit53K/yr
- bedazzling gems36K/yr
What reviews say buyers love and hate about Rhinestones
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Lots of colours”
“Amazing Quality”
“Good value for money”
“glue worked well”
“easy to access”
What buyers complain about
67% of reviews“poor glue quality”
“Tool broke straight away”
“Not as described”
“Poor quality”
“Smell”
Rhinestones return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
43%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Rhinestones questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
