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59

boar bristle hair brush

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 56Growth 23Conversion 58Competition 76Returns 97Price range 58Avg price 70Brand share 80Review moat 25Quality gap 50

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Brand share

Great55%

top-5 brand share — no brand owns this niche

Competition

Great39%

top-5 click share — an open shelf

Avg price

Good£14.39

avg listing price — sweet spot $15–$100

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Price range

Good£2.60–£148.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£403K

£403K/yr · 562K searches

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,960.82

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, boar bristle hair brush is a £403K/yr Amazon United Kingdom market (562K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan. Verdict: Worth a look — 59/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

boar bristle hair brush market data

Units sold / yr
25K–30K
avg 500–750/product
Revenue / yr
£360K–£432K
units × avg price
Conversion rate
5.0%
Avg BSR
#196
Page quality
0%
Prime
100%
Sponsored
87%
Out of stock
1.3%
Avg brand age
33 months
Avg seller age
168 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

32 falling

Sellers

115

Top-5 brand share

55%

Top 20: 92%

Top-5 click share

39%

Top 20: 85%

Open market

40%

  • Denman15%
  • FRAMAR12%
  • BESTOOL12%
  • Belula10%
  • SWEET VIEW7%
  • Combetter5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.
18K13KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Top boar bristle hair brush search terms

  • boar bristle hair brush189K/yr
  • boar bristle brush70K/yr
  • bristle brush hair48K/yr
  • smoothing hair brush34K/yr
  • soft hair brush30K/yr
  • mason pearson hairbrush33K/yr
  • soft bristle hair brush31K/yr
  • bristle brush20K/yr
  • boar brush18K/yr
  • smoothing brush18K/yr
All search terms

Top boar bristle hair brush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£12K6%£24K9%£36K12%£48K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about boar bristle hair brush

What buyers praise and complain about, mined from review topics.

What buyers love

Brush Quality21%

“Good Quality Brush”

Quality-Overall19%

“Beautiful quality”

Soft Feel11%

“Very soft”

Value For Money8%

“Good Value”

Hair Styling7%

“saves pain and hassle, I like how it feels in my hair :] slicks back good enough”

Suitability Straight Hair5%

“Great for your hair”

Advertised Vs Actual Product4%

“As advertised”

Ease Of Use3%

“Very easy to use”

Ease Of Cleaning2%

“The cleaning tool is great”

Hair Growth2%

“Great for post partum hair regrowth”

What buyers complain about

Hair Related8%

“my hair began to snap quite badly”

Quality-Overall7%

“Bad quality”

Size-Overall6%

“fairly small”

Hard Feel6%

“a bit rough”

Suitability Short Hair6%

“However its no good on my thick hair as the bristles are short”

Suitability Long Hair5%

“Awful for long very fine hair”

Value For Money4%

“Waste of money”

Durability3%

“Completely useless after a few months”

Suitability Straight Hair3%

“This brush does not suit my very fine hair”

Brush Quality3%

“Such a bad brush look at the pictures”

Top return reasons

Size-Overall22%
Quality-Overall9%
Suitability Short Hair9%
Hard Feel9%
Soft Feel6%
Functionality-Overall6%
Advertised Vs Actual Product5%
Brush Quality4%
Suitability Straight Hair4%
Hair Related4%

Common questions

Is boar bristle hair brush profitable to sell on Amazon United Kingdom?
The niche generates £403K/yr across 39 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (59/100).
How competitive is the boar bristle hair brush niche?
32 brands and 115 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in boar bristle hair brush?
Top complaints mined from reviews: Hair Related, Quality-Overall, Size-Overall. The return rate is 0.7%.
When does demand for boar bristle hair brush peak?
Demand peaks in Jan; the busiest month runs 2.0× the quietest.
What does it cost to enter the boar bristle hair brush niche?
Listings span £2.60–£148.21; the average listing price is £14.39 (sweet spot $15–$100). The average incumbent carries 3,961 reviews — the moat a new listing must climb.