Wow Hair Products
Wow Hair Products clears our launch bar: a $3.2M/yr market growing +7.7% this quarter with returns at 0.1%.
Flapen Score
Top 6% of 2,481 Beauty niches · +13 vs the category median of 47
Is Wow Hair Products profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Wow Hair Products is a £3.2M/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Launch it — 60/100.
Wow Hair Products: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +7.7% over the last 90 days and 9.8% of searches end in a purchase.
£3.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 15 products
Top Wow Hair Products products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
COLOR WOW Dream Coat Supernatural Spray. The Anti-frizz GOAT with amazing humidity-proofing powers 200ml
- Price
- £15.75
- Rating
- 4.3/5
- Reviews
- 96,478
- Age
- 9y ago
COLOR WOW Dream Coat Supernatural Spray Multi-award-winning keeps hair frizz-free for days with moisture-repellant anti-humidity technology; glass hair results 50 ml (Pack of 1)
- Price
- £9.14
- Rating
- 4.1/5
- Reviews
- 11,495
- Age
- 8y ago
COLOR WOW Xtra Large Bombshell Volumizer Alcohol-Free Volume Foam for Hair Thickens Fine Hair Without Drying or Crunch 195ml
- Price
- £14.82
- Rating
- 4.2/5
- Reviews
- 27,482
- Age
- 5y ago
COLOR WOW Dream Cocktail Kale-Infused Leave-In Treatment for Damaged Hair Clinically Proven to Reduce Breakage by 50 Percent Strengthens Hair Instantly 200ml
- Price
- £15.81
- Rating
- 4.4/5
- Reviews
- 5,229
- Age
- 10y ago
COLOR WOW Pop & Lock Anti-Frizz Hair Serum: Prevent Colour Fade Temporarily Seal Split Ends and Add Gloss - Get Silky Shiny Hair!
- Price
- £15.42
- Rating
- 4.4/5
- Reviews
- 9,437
- Age
- 12y ago
Trending
90-day click momentum
COLOR WOW MONEY MIST Luxe Lightweight Leave-in Conditioner for Glossy Expensive-Looking Hair with Heat Protection
- Price
- £17.55
- Rating
- 4.5/5
- Reviews
- 5,011
- Age
- 2y ago
COLOR WOW Dream Cocktail Coconut Infused - Transform Dry Damaged Hair to Silken Perfection with this Leave-in Treatment for Dry Hair
- Price
- £16.80
- Rating
- 4.3/5
- Reviews
- 6,264
- Age
- 10y ago
COLOR WOW Color Security Conditioner for Fine to Normal Hair Lightweight Conditioner for Fine Hair with Argan Oil | Colour-Safe Detangling Heat Protectant 250ml
- Price
- £12.03
- Rating
- 4.5/5
- Reviews
- 2,485
- Age
- 12y ago
COLOR WOW One-Minute Transformation Instant frizz fix
- Price
- £13.27
- Rating
- 4.1/5
- Reviews
- 17,571
- Age
- 12y ago
COLOR WOW Pop & Lock Anti-Frizz Hair Serum: Prevent Colour Fade Temporarily Seal Split Ends and Add Gloss - Get Silky Shiny Hair!
- Price
- £15.42
- Rating
- 4.4/5
- Reviews
- 9,437
- Age
- 12y ago
Newest
by launch dateCOLOR WOW MONEY MIST Luxe Lightweight Leave-in Conditioner for Glossy Expensive-Looking Hair with Heat Protection
- Price
- £17.55
- Rating
- 4.5/5
- Reviews
- 5,011
- Age
- 2y ago
COLOR WOW Extra Strength Dream Coat Powerful Anti-Frizz Spray for Curly Hair Ultra Moisturising Humidity-Proof Treatment for Frizz-Prone Hair 200ml
- Price
- £18.31
- Rating
- 4.4/5
- Reviews
- 7,709
- Age
- 3y ago
COLOR WOW Xtra Large Bombshell Volumizer Alcohol-Free Volume Foam for Hair Thickens Fine Hair Without Drying or Crunch 195ml
- Price
- £14.82
- Rating
- 4.2/5
- Reviews
- 27,482
- Age
- 5y ago
COLOR WOW Color Security Shampoo and Conditioner Duo Sulphate-Free Lightweight Cleanse + Hydration for Fine to Normal Hair - No Residue Vegan Cruelty-Free 2 x 250ml
- Price
- £26.44
- Rating
- 4.5/5
- Reviews
- 6,085
- Age
- 6y ago
COLOR WOW Dream Coat Supernatural Spray Multi-award-winning keeps hair frizz-free for days with moisture-repellant anti-humidity technology; glass hair results 50 ml (Pack of 1)
- Price
- £9.14
- Rating
- 4.1/5
- Reviews
- 11,495
- Age
- 8y ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
1 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
0%
- COLOR WOW100%
- Open — no brand owns it (0%)
Wow Hair Products demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Dec · busiest ÷ quietest = 2.0×
Top Wow Hair Products search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wow hair products692K/yr
- colour wow578K/yr
- color wow198K/yr
- wow144K/yr
- wow dream coat anti frizz103K/yr
- colour wow dream coat50K/yr
- color wow dreamcoat38K/yr
- lee stafford44K/yr
- anti humidity spray for hair22K/yr
- wow dream coat26K/yr
What reviews say buyers love and hate about Wow Hair Products
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Quality great wen used with conditioner”
“Good on straight hair”
“product as described”
“which makes styling much easier”
“Best price”
What buyers complain about
69% of reviews“Not worth the price”
“Does not work as described”
“Made hair bigger not in the way wanted”
“but did nothing like advertised”
“my bottle has no smell”
Wow Hair Products return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
23%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wow Hair Products questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
