Wow Hair Products

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.2M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

+7.7%

Conversion, latest week

9.8%

Market size, estimated

£3.2Ma year

Peak month

July2.0× the quietest month

Top search term

wow hair products692K searches a year

Listings sell for £15.94 on average, from £9.14 to £26.44. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At £15.94 that is £128K to £159K a year per listing.

Average price

£15.94inside the $15 to $100 sweet spot

Price range

£9.14–£26.44

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

8,000–10,000

Revenue per listing a year

£128K–£159K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Shampoos & Conditioners. It carries 15,188 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#12in Shampoos & Conditioners

Average rating

4.34 starsAmazon United Kingdom average 4.36 stars

Average reviews

15,188per listing

Listings tracked

15

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

63 months