wow hair products
Launch itA $3.2M/yr market growing +7.7% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible£3.2M£3.2M/yr · 2.0M searches
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.94avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£9.14–£26.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.7%90-day search growth — must beat 0% to launch
Review moat
Bad15,188.33avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, wow hair products is a £3.2M/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Launch it — 60/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
wow hair products market data
- Units sold / yr
- 150K–200K
- avg 8,000–10,000/product
- Revenue / yr
- £2.4M–£3.2M
- units × avg price
- Conversion rate
- 9.8%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
1 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
0%
- COLOR WOW100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.7% search growth over the last 90 days.Peak months: Jul, Dec · busiest ÷ quietest = 2.0×
Top wow hair products search terms
- wow hair products692K/yr
- colour wow578K/yr
- color wow198K/yr
- wow144K/yr
- wow dream coat anti frizz103K/yr
- colour wow dream coat50K/yr
- color wow dreamcoat38K/yr
- lee stafford44K/yr
- anti humidity spray for hair22K/yr
- wow dream coat26K/yr
Top wow hair products products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
COLOR WOW Dream Coat Supernatural Spray. The Anti-frizz GOAT with amazing humidity-proofing powers 200ml
COLOR WOW£15.754.3★96,478 rev
COLOR WOW Dream Coat Supernatural Spray Multi-award-winning keeps hair frizz-free for days with moisture-repellant anti-humidity technology; glass hair results 50 ml (Pack of 1)
COLOR WOW£9.144.1★11,495 rev
COLOR WOW Xtra Large Bombshell Volumizer Alcohol-Free Volume Foam for Hair Thickens Fine Hair Without Drying or Crunch 195ml
COLOR WOW£14.824.2★27,482 rev
COLOR WOW Dream Cocktail Kale-Infused Leave-In Treatment for Damaged Hair Clinically Proven to Reduce Breakage by 50 Percent Strengthens Hair Instantly 200ml
COLOR WOW£15.814.4★5,229 rev
COLOR WOW Pop & Lock Anti-Frizz Hair Serum: Prevent Colour Fade Temporarily Seal Split Ends and Add Gloss - Get Silky Shiny Hair!
COLOR WOW£15.424.4★9,437 rev
Newest
by launch date
COLOR WOW MONEY MIST Luxe Lightweight Leave-in Conditioner for Glossy Expensive-Looking Hair with Heat Protection
COLOR WOW£17.555,011 rev
COLOR WOW Extra Strength Dream Coat Powerful Anti-Frizz Spray for Curly Hair Ultra Moisturising Humidity-Proof Treatment for Frizz-Prone Hair 200ml
COLOR WOW£18.317,709 rev
COLOR WOW Xtra Large Bombshell Volumizer Alcohol-Free Volume Foam for Hair Thickens Fine Hair Without Drying or Crunch 195ml
COLOR WOW£14.8227,482 rev
COLOR WOW Color Security Shampoo and Conditioner Duo Sulphate-Free Lightweight Cleanse + Hydration for Fine to Normal Hair - No Residue Vegan Cruelty-Free 2 x 250ml
COLOR WOW£26.446,085 rev
COLOR WOW Dream Coat Supernatural Spray Multi-award-winning keeps hair frizz-free for days with moisture-repellant anti-humidity technology; glass hair results 50 ml (Pack of 1)
COLOR WOW£9.1411,495 rev
Trending
90-day click momentumCOLOR WOW MONEY MIST Luxe Lightweight Leave-in Conditioner for Glossy Expensive-Looking Hair with Heat Protection
COLOR WOW£17.554.5★
COLOR WOW Dream Cocktail Coconut Infused - Transform Dry Damaged Hair to Silken Perfection with this Leave-in Treatment for Dry Hair
COLOR WOW£16.804.3★
COLOR WOW Color Security Conditioner for Fine to Normal Hair Lightweight Conditioner for Fine Hair with Argan Oil | Colour-Safe Detangling Heat Protectant 250ml
COLOR WOW£12.034.5★
COLOR WOW One-Minute Transformation Instant frizz fix
COLOR WOW£13.274.1★
COLOR WOW Pop & Lock Anti-Frizz Hair Serum: Prevent Colour Fade Temporarily Seal Split Ends and Add Gloss - Get Silky Shiny Hair!
COLOR WOW£15.424.4★
What buyers say about wow hair products
What buyers praise and complain about, mined from review topics.What buyers love
“Quality great wen used with conditioner”
“Good on straight hair”
“product as described”
“which makes styling much easier”
“Best price”
“the smell is quite subtle”
“leaves hair soft”
“Colour wow great”
“Excellent product, worked well for my hair type”
“Easy to use”
What buyers complain about
“Not worth the price”
“Does not work as described”
“Made hair bigger not in the way wanted”
“but did nothing like advertised”
“my bottle has no smell”
“Dried out hair”
“Does absolutely nothing for my hair”
“Makes hair greasy”
“& not as high quality as the shampoo”
“Did not work on my frizzy hair”
Top return reasons
Common questions
- Is wow hair products profitable to sell on Amazon United Kingdom?
- The niche generates £3.2M/yr across 15 tracked products. 90-day search growth is +7.7%. Flapen's verdict: Launch it (60/100).
- How competitive is the wow hair products niche?
- 1 brands and 4 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wow hair products?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Hair Related. The return rate is 0.1%.
- When does demand for wow hair products peak?
- Demand peaks in Jul–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the wow hair products niche?
- Listings span £9.14–£26.44; the average listing price is £15.94 (sweet spot $15–$100). The average incumbent carries 15,188 reviews — the moat a new listing must climb.