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Lady Million Perfume for Women

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 100% of clicks, so Lady Million Perfume for Women is a Maybe.

Flapen Score
58
58 / 100
Top 9% of 2,481 Beauty niches · +11 vs the category median of 47
Market size
£1.2M/yr509K searches / yr
90-day growth
-2.8%search demand this quarter
Competition
41%top-5 click share · 3 brands · 166 sellers

Flapen Score

Lady Million Perfume for Women against its category

The dotted line is the Beauty average. Past it, Lady Million Perfume for Women is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lady Million Perfume for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lady Million Perfume for Women 509K times last year and spent an estimated £1.2M. All 3 brands take every click. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 509K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
509K
Growth, 90 days vs prior 90
-2.8%
Conversion, latest week
4.8%
Market size, estimated
£1.2Ma year
Top search term
lady million perfume for women129K searches a year

02 · Price

A sale here is worth £48.94.

Listings sell for £48.94 on average, from £12.28 to £79.71. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £48.94 that is £24K to £37K a year per listing.

Average price
£48.94inside the $15 to $100 sweet spot
Price range
£12.28–£79.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£24K–£37K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

49% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #799 within Fragrances. It carries 555 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
87%
Out of stock, average day
0.0%
Average rank
#799in Fragrances
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
555per listing
Listings tracked
39

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
64 months

Products

Top Lady Million Perfume for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 rising

Sellers

166

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

41%

Top 20: 82%

Open market

0%

  • Brand 196%
  • Brand 23%
  • Brand 32%
  • Open — no brand owns it (0%)

Demand

Lady Million Perfume for Women search demand

Weekly searches over the year. Pick a range.

8K6KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Lady Million Perfume for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lady million perfume for women129K/yr
  • paco rabanne womens perfume73K/yr
  • olympea perfume for women40K/yr
  • lady million38K/yr
  • olympia perfume for women21K/yr
  • pacco rabanne women12K/yr
  • pure xs paco rabanne for women12K/yr
  • paco rabanne fame14K/yr
  • black xs perfume for women16K/yr
  • fame perfume paco rabanne19K/yr

Reviews and returns

What reviews say buyers love and hate about Lady Million Perfume for Women

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “Smell”
54%of negative reviews mention “Smell”
0.4%of orders come back
“It's such a weak smell”
A buyer, on “Smell”54% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Lady Million Perfume for Women questions

Answered from the same tracked data.