Wig

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months

3.5M

Growth, 90 days vs prior 90

-18.0%

Conversion, latest week

1.1%

Market size, estimated

£1.1Ma year

Peak month

October1.8× the quietest month

Top search term

wig694K searches a year

Listings sell for £28.62 on average, from £4.63 to £106.99. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £28.62 that is £14K to £21K a year per listing.

Average price

£28.62inside the $15 to $100 sweet spot

Price range

£4.63–£106.99

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

500–750

Revenue per listing a year

£14K–£21K

Returns

4.4%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #168 within Hair Extensions, Wigs & Accessories. It carries 1,331 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

3.8%

Average rank

#168in Hair Extensions, Wigs & Accessories

Average rating

4.09 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,331per listing

Listings tracked

66

16 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

2Amazon's first-year sales bar

Average brand age

32 months