Moisturiser
Moisturiser clears our launch bar: a $2.3M/yr market growing +1.9% this quarter with returns at 0.1%.
Flapen Score
Top 6% of 2,481 Beauty niches · +13 vs the category median of 47
Is Moisturiser profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Moisturiser is a £2.3M/yr Amazon United Kingdom market (3.8M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov. Verdict: Launch it — 60/100.
Moisturiser: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +1.9% over the last 90 days and 8.7% of searches end in a purchase.
£2.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 73% of demand, so 27% of the market is open.
27%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 36 products
Top Moisturiser products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Simple Kind to Skin Hydrating Light Moisturiser Skin Care Product with Pro-Vitamins B5 and E for 12-Hour Moisturisation 125 ml
- Price
- £1.87
- Rating
- 4.6/5
- Reviews
- 19,271
- Age
- 18y ago
Aveeno Face Calm+Restore Oat Gel Moisturiser (1x 50ml) Face Moisturiser to Instantly Soothe and Replenish the Skins Moisture Barrier Intensely Nourishing Day Cream Suitable for Sensitive Skin
- Price
- £6.67
- Rating
- 4.5/5
- Reviews
- 7,542
- Age
- 4y ago
medicube Triple Collagen Cream Hydrating & Firming Moisturiser With Hyaluronic Acid Premium Elastin Shea Butter Wrinkle Care 1.69 Oz Triple Collagen Cream
- Price
- £12.19
- Rating
- 4.6/5
- Reviews
- 8,839
- Age
- 3y ago
CeraVe Moisturising Lotion with Ceramides for Normal to Dry Skin 473ml
- Price
- £10.80
- Rating
- 4.7/5
- Reviews
- 9,500
- Age
- 10y ago
CeraVe Moisturising Lotion with Ceramides for Normal to Dry Skin 236ml
- Price
- £7.63
- Rating
- 4.6/5
- Reviews
- 45,905
- Age
- 8y ago
Trending
90-day click momentum
NIVEA Rich Nourishing Body Lotion (625ml) Rich 72H Hydration Moisturiser for Dry Skin Made with Deep Moisture Serum and Almond Oil Extra Large NIVEA Body Lotion
- Price
- £3.56
- Rating
- 4.7/5
- Reviews
- 1,880
- Age
- 3y ago
CeraVe Moisturising Lotion with Ceramides for Dry to Very Dry Skin 562ml
- Price
- £13.11
- Rating
- 4.7/5
- Reviews
- 725
- Age
- 3y ago
medicube Triple Collagen Cream Hydrating & Firming Moisturiser With Hyaluronic Acid Premium Elastin Shea Butter Wrinkle Care 1.69 Oz Triple Collagen Cream
- Price
- £12.19
- Rating
- 4.6/5
- Reviews
- 8,839
- Age
- 3y ago
NIVEA Refreshing Day Face Cream SPF 30 (50ml) Hydrating Face Moisturiser with Aloe Vera and Hyaluronic Acid Moisturiser with SPF for Normal Skin
- Price
- £2.12
- Rating
- 4.6/5
- Reviews
- 801
- Age
- 3y ago
medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz)
- Price
- £9.67
- Rating
- 4.3/5
- Reviews
- 31,187
- Age
- 1y ago
Newest
by launch date
Simple Hydrate+ Facial Moisturiser Hydrating Actives + Hyaluronic Acid Multi-Layer* Hydration up to 100 Hours Gel Cream Day Moisturiser for Sensitive Skin 50 ml
- Price
- £5.25
- Rating
- 4.7/5
- Reviews
- 115
- Age
- 1y ago
CeraVe Moisturising Lotion Refill for Dry to Very Dry Skin 473ml
- Price
- £10.63
- Rating
- 4.7/5
- Reviews
- 1,044
- Age
- 1y ago
medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz)
- Price
- £9.67
- Rating
- 4.3/5
- Reviews
- 31,187
- Age
- 1y ago
CeraVe Moisturising Lotion with Ceramides for Dry to Very Dry Skin 562ml
- Price
- £13.11
- Rating
- 4.7/5
- Reviews
- 725
- Age
- 3y ago
medicube Triple Collagen Cream Hydrating & Firming Moisturiser With Hyaluronic Acid Premium Elastin Shea Butter Wrinkle Care 1.69 Oz Triple Collagen Cream
- Price
- £12.19
- Rating
- 4.6/5
- Reviews
- 8,839
- Age
- 3y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
Brands
16 falling
Sellers
297
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
39%
Top 20: 83%
Open market
21%
- Simple23%
- CeraVe23%
- medicube10%
- Aveeno8%
- NIVEA8%
- Neutrogena6%
Moisturiser demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 3.4×
Top Moisturiser search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- moisturiser981K/yr
- face cream628K/yr
- face moisturiser433K/yr
- simple moisturiser370K/yr
- moisturiser face women353K/yr
- cerave moisturising lotion108K/yr
- face cream for women157K/yr
- moisturiser face138K/yr
- face moisturisers91K/yr
- moisturizer75K/yr
What reviews say buyers love and hate about Moisturiser
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Super hydrating”
“Luxury quality at affordable price”
“Very affordable”
“Buttery Soft”
“Excellent on my combination skin :”
What buyers complain about
50% of reviews“makes skin dry”
“Caused rash”
“drying on skin”
“Not fragrance free”
“Its still sticky”
Moisturiser return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
15%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Moisturiser questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
