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Moisturiser

Maybe

An estimated 0.1% of orders come back. But products sell for $7.07 on average, outside the sweet spot, so Moisturiser is a Maybe.

Flapen Score
60
60 / 100
Top 6% of 2,481 Beauty niches · +13 vs the category median of 47
Market size
£2.3M/yr3.8M searches / yr
90-day growth
+1.9%search demand this quarter
Competition
39%top-5 click share · 16 brands · 297 sellers

Flapen Score

Moisturiser against its category

The dotted line is the Beauty average. Past it, Moisturiser is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moisturiser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Moisturiser 3.8M times last year and spent an estimated £2.3M. The top 5 brands take 73% of clicks. Demand peaks in Nov. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 3.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.3M a year.

Searches, last 12 months
3.8M
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
8.7%
Market size, estimated
£2.3Ma year
Peak month
November3.4× the quietest month
Top search term
moisturiser981K searches a year

02 · Price

A sale here is worth £7.07.

Listings sell for £7.07 on average, from £1.87 to £21.21. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At £7.07 that is £42K to £57K a year per listing.

Average price
£7.07under the $15 to $100 sweet spot
Price range
£1.87–£21.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
6,000–8,000
Revenue per listing a year
£42K–£57K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #56 within Body. It carries 12,109 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
97%
Out of stock, average day
1.9%
Average rank
#56in Body
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
12,109per listing
Listings tracked
36

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Moisturiser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

16 falling

Sellers

297

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

39%

Top 20: 83%

Open market

21%

  • Brand 123%
  • Brand 223%
  • Brand 310%
  • Brand 48%
  • Brand 58%
  • Brand 66%

Demand

Moisturiser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 3.4×

Search terms

Top Moisturiser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moisturiser981K/yr
  • face cream628K/yr
  • face moisturiser433K/yr
  • simple moisturiser370K/yr
  • moisturiser face women353K/yr
  • cerave moisturising lotion108K/yr
  • face cream for women157K/yr
  • moisturiser face138K/yr
  • face moisturisers91K/yr
  • moisturizer75K/yr

Reviews and returns

What reviews say buyers love and hate about Moisturiser

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Moist/Dry”
10%of negative reviews mention “Moist/Dry”
0.1%of orders come back
“makes skin dry”
A buyer, on “Moist/Dry”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Moisturiser questions

Answered from the same tracked data.