Moisturiser
MaybeAn estimated 0.1% of orders come back. But products sell for $7.07 on average, outside the sweet spot, so Moisturiser is a Maybe.
- Flapen Score
- 60 / 100Top 6% of 2,481 Beauty niches · +13 vs the category median of 4760
- Market size
- £2.3M/yr3.8M searches / yr
- 90-day growth
- +1.9%search demand this quarter
- Competition
- 39%top-5 click share · 16 brands · 297 sellers
Flapen Score
Moisturiser against its category
The dotted line is the Beauty average. Past it, Moisturiser is stronger. Inside it, weaker.
Market
The Moisturiser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Moisturiser 3.8M times last year and spent an estimated £2.3M. The top 5 brands take 73% of clicks. Demand peaks in Nov. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 8.7% of those searches ended in a purchase.
Shoppers searched for this 3.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.3M a year.
- Searches, last 12 months
- 3.8M
- Growth, 90 days vs prior 90
- +1.9%
- Conversion, latest week
- 8.7%
- Market size, estimated
- £2.3Ma year
- Peak month
- November3.4× the quietest month
- Top search term
- moisturiser981K searches a year
02 · Price
A sale here is worth £7.07.
Listings sell for £7.07 on average, from £1.87 to £21.21. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At £7.07 that is £42K to £57K a year per listing.
- Average price
- £7.07under the $15 to $100 sweet spot
- Price range
- £1.87–£21.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £42K–£57K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #56 within Body. It carries 12,109 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 97%
- Out of stock, average day
- 1.9%
- Average rank
- #56in Body
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 12,109per listing
- Listings tracked
- 36
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Moisturiser products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Simple Kind to Skin Hydrating Light Moisturiser Skin Care Product with Pro-Vitamins B5 and E for 12-Hour Moisturisation 125 ml
- Price
- £1.87
- Rating
- 4.6/5
- Reviews
- 19,271
- Age
- 18y ago

Aveeno Face Calm+Restore Oat Gel Moisturiser (1x 50ml) Face Moisturiser to Instantly Soothe and Replenish the Skins Moisture Barrier Intensely Nourishing Day Cream Suitable for Sensitive Skin
- Price
- £6.67
- Rating
- 4.5/5
- Reviews
- 7,542
- Age
- 4y ago

medicube Triple Collagen Cream Hydrating & Firming Moisturiser With Hyaluronic Acid Premium Elastin Shea Butter Wrinkle Care 1.69 Oz Triple Collagen Cream
- Price
- £12.19
- Rating
- 4.6/5
- Reviews
- 8,839
- Age
- 3y ago

CeraVe Moisturising Lotion with Ceramides for Normal to Dry Skin 473ml
- Price
- £10.80
- Rating
- 4.7/5
- Reviews
- 9,500
- Age
- 10y ago

CeraVe Moisturising Lotion with Ceramides for Normal to Dry Skin 236ml
- Price
- £7.63
- Rating
- 4.6/5
- Reviews
- 45,905
- Age
- 8y ago
Trending
estimated 90-day click momentum
NIVEA Rich Nourishing Body Lotion (625ml) Rich 72H Hydration Moisturiser for Dry Skin Made with Deep Moisture Serum and Almond Oil Extra Large NIVEA Body Lotion
- Price
- £3.56
- Rating
- 4.7/5
- Reviews
- 1,880
- Age
- 3y ago

CeraVe Moisturising Lotion with Ceramides for Dry to Very Dry Skin 562ml
- Price
- £13.11
- Rating
- 4.7/5
- Reviews
- 725
- Age
- 3y ago

medicube Triple Collagen Cream Hydrating & Firming Moisturiser With Hyaluronic Acid Premium Elastin Shea Butter Wrinkle Care 1.69 Oz Triple Collagen Cream
- Price
- £12.19
- Rating
- 4.6/5
- Reviews
- 8,839
- Age
- 3y ago

NIVEA Refreshing Day Face Cream SPF 30 (50ml) Hydrating Face Moisturiser with Aloe Vera and Hyaluronic Acid Moisturiser with SPF for Normal Skin
- Price
- £2.12
- Rating
- 4.6/5
- Reviews
- 801
- Age
- 3y ago

medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz)
- Price
- £9.67
- Rating
- 4.3/5
- Reviews
- 31,187
- Age
- 1y ago
Newest
by launch date
Simple Hydrate+ Facial Moisturiser Hydrating Actives + Hyaluronic Acid Multi-Layer* Hydration up to 100 Hours Gel Cream Day Moisturiser for Sensitive Skin 50 ml
- Price
- £5.25
- Rating
- 4.7/5
- Reviews
- 115
- Age
- 1y ago

CeraVe Moisturising Lotion Refill for Dry to Very Dry Skin 473ml
- Price
- £10.63
- Rating
- 4.7/5
- Reviews
- 1,044
- Age
- 1y ago

medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz)
- Price
- £9.67
- Rating
- 4.3/5
- Reviews
- 31,187
- Age
- 1y ago

CeraVe Moisturising Lotion with Ceramides for Dry to Very Dry Skin 562ml
- Price
- £13.11
- Rating
- 4.7/5
- Reviews
- 725
- Age
- 3y ago

medicube Triple Collagen Cream Hydrating & Firming Moisturiser With Hyaluronic Acid Premium Elastin Shea Butter Wrinkle Care 1.69 Oz Triple Collagen Cream
- Price
- £12.19
- Rating
- 4.6/5
- Reviews
- 8,839
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
16 falling
Sellers
297
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
39%
Top 20: 83%
Open market
21%
- Simple23%
- CeraVe23%
- medicube10%
- Aveeno8%
- NIVEA8%
- Neutrogena6%
Demand
Moisturiser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 3.4×
Search terms
Top Moisturiser search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- moisturiser981K/yr
- face cream628K/yr
- face moisturiser433K/yr
- simple moisturiser370K/yr
- moisturiser face women353K/yr
- cerave moisturising lotion108K/yr
- face cream for women157K/yr
- moisturiser face138K/yr
- face moisturisers91K/yr
- moisturizer75K/yr
Reviews and returns
What reviews say buyers love and hate about Moisturiser
We read the reviews and the return reasons for every product selling here.
“makes skin dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Moisturiser questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









