Moisturiser
MaybeAn estimated 0.1% of orders come back. But products sell for $7.07 on average, outside the sweet spot, so Moisturiser is a Maybe.
- Flapen Score
- 60 / 100Top 6% of 2,481 Beauty niches · +13 vs the category median of 4760
- Market size
- £2.3M/yr3.8M searches / yr
- 90-day growth
- +1.9%search demand this quarter
- Competition
- 39%top-5 click share · 16 brands · 297 sellers
Flapen Score
Moisturiser against its category
The dotted line is the Beauty average. Past it, Moisturiser is stronger. Inside it, weaker.
Market
The Moisturiser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Moisturiser 3.8M times last year and spent an estimated £2.3M. The top 5 brands take 73% of clicks. Demand peaks in Nov. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 8.7% of those searches ended in a purchase.
Shoppers searched for this 3.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.3M a year.
- Searches, last 12 months
- 3.8M
- Growth, 90 days vs prior 90
- +1.9%
- Conversion, latest week
- 8.7%
- Market size, estimated
- £2.3Ma year
- Peak month
- November3.4× the quietest month
- Top search term
- moisturiser981K searches a year
02 · Price
A sale here is worth £7.07.
Listings sell for £7.07 on average, from £1.87 to £21.21. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At £7.07 that is £42K to £57K a year per listing.
- Average price
- £7.07under the $15 to $100 sweet spot
- Price range
- £1.87–£21.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £42K–£57K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #56 within Body. It carries 12,109 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 97%
- Out of stock, average day
- 1.9%
- Average rank
- #56in Body
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 12,109per listing
- Listings tracked
- 36
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Moisturiser products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
16 falling
Sellers
297
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
39%
Top 20: 83%
Open market
21%
- Brand 123%
- Brand 223%
- Brand 310%
- Brand 48%
- Brand 58%
- Brand 66%
Demand
Moisturiser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 3.4×
Search terms
Top Moisturiser search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- moisturiser981K/yr
- face cream628K/yr
- face moisturiser433K/yr
- simple moisturiser370K/yr
- moisturiser face women353K/yr
- cerave moisturising lotion108K/yr
- face cream for women157K/yr
- moisturiser face138K/yr
- face moisturisers91K/yr
- moisturizer75K/yr
Reviews and returns
What reviews say buyers love and hate about Moisturiser
We read the reviews and the return reasons for every product selling here.
“makes skin dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Moisturiser questions
Answered from the same tracked data.









