Skip to content

Pumpkin Seed Oil

Pumpkin Seed Oil shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

62
Worth a look

Top 4% of 2,481 Beauty niches · +15 vs the category median of 47

Market size 86Growth 21Conversion 80Competition 55Returns 100Price range 40Avg price 42Brand share 81Review moat 25Quality gap 67
This niche Category average · 2,481 niches

Is Pumpkin Seed Oil profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pumpkin Seed Oil is a £1.5M/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Nov. Verdict: Worth a look — 62/100.

Pumpkin Seed Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -7.9% over the last 90 days and 8.1% of searches end in a purchase.

£1.5M

revenue / yr

Units sold / yr150K
Search volume / yr-7.9%1.6M
Conversion rate8.1%
Avg price£10.99

Who owns the niche?

The top 5 brands hold 54% of demand, so 46% of the market is open.

46%

open market share

Brands · sellers25 · 37
Top-5 product click share52%
Open market46%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement82%
New entrants (1y)14· 8 succeeded
Avg rating4.3★
Avg reviews4,858

Top Pumpkin Seed Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

£0£146K£291K£437K£582K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

37

Top-5 brand share

54%

Top 20: 94%

Top-5 click share

52%

Top 20: 89%

Open market

42%

  • ALPHA0122%
  • NEW LEAF PRODUCTS13%
  • RKPROUC8%
  • Nutrivo7%
  • Dibab5%
  • Carlyle4%

Pumpkin Seed Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.6MCVR8.1%Products28Brands25Top 5 Brands54%OOS Rate0.8%Rating4.3★Reviews4,858Avg BSR#68
45K35KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Top Pumpkin Seed Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pumpkin seed oil capsules449K/yr
  • pumpkin seed oil550K/yr
  • pumpkin seed oil with saw palmetto176K/yr
  • saw palmetto and pumpkin seed oil75K/yr
  • pumpkin seed oil for hair growth97K/yr
  • bloom and bond pumpkin seed oil capsules32K/yr
  • bloom and bond pumpkin seed oil13K/yr
  • pumpkin seed oil capsules with saw palmetto16K/yr
  • glov pumpkin seed oil4K/yr
  • cold pressed pumpkin seed oil15K/yr

What reviews say buyers love and hate about Pumpkin Seed Oil

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Quality-Overall20%

good quality product which arrived promptly

Hair Growth15%

this has helped me get new hair growing through

Value For Money15%

Good value for money

Ease Of Chewing/Swallowing7%

I dont have any issues swallowing them as I do with some

Ease Of Use4%

Easy to use

What buyers complain about

50% of reviews
Size-Overall16%

They are quite small

Smell6%

These also have a pungent smell

Taste-Overall5%

theres no strong taste

Dosage4%

These capsules are 1000mg, not 3000mg

Ease Of Chewing/Swallowing4%

I'm having an issue swallowing them

Pumpkin Seed Oil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

34%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
24%
2Smell
14%
3Ingredients-Overall
11%
4Leak-Proof
8%
5Certifications
7%

Common Pumpkin Seed Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pumpkin Seed Oil 62/100 on Amazon United Kingdom — Worth a look. The niche generates £1.5M/yr across 28 tracked products. 8 of 14 products launched in the last 360 days are still selling. Search demand moved -7.9% over the last 90 days.
Search demand for Pumpkin Seed Oil on Amazon United Kingdom peaks in Nov, where the busiest month runs 1.6× the quietest.