Is pumpkin seed oil profitable to sell on Amazon United Kingdom?

The niche generates £1.5M/yr across 28 tracked products. 8 of 14 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Worth a look (62/100).

How competitive is the pumpkin seed oil niche?

25 brands and 37 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in pumpkin seed oil?

Top complaints mined from reviews: Size-Overall, Smell, Taste-Overall. The return rate is 0.1%.

When does demand for pumpkin seed oil peak?

Demand peaks in Nov; the busiest month runs 1.6× the quietest.

What does it cost to enter the pumpkin seed oil niche?

Listings span £5.47–£21.47; the average listing price is £10.99 (sweet spot $15–$100). The average incumbent carries 4,858 reviews — the moat a new listing must climb.

pumpkin seed oil

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Great£1.5M

£1.5M/yr · 1.6M searches

Brand share

Great54%

top-5 brand share — no brand owns this niche

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£10.99

avg listing price — sweet spot $15–$100

Price range

Okay£5.47–£21.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad4,858.14

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, pumpkin seed oil is a £1.5M/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Nov. Verdict: Worth a look — 62/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

pumpkin seed oil market data

Units sold / yr: 125K–150K; avg 6,000–8,000/product
Revenue / yr: £1.4M–£1.6M; units × avg price
Conversion rate: 8.1%
Avg BSR: #68
Page quality: 0%
Prime: 96%
Sponsored: 82%
Out of stock: 0.8%
Avg brand age: 38 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 rising

Sellers

Top-5 brand share

54%

Top 20: 94%

Top-5 click share

52%

Top 20: 89%

Open market

42%

ALPHA0122%
NEW LEAF PRODUCTS13%
RKPROUC8%
Nutrivo7%
Dibab5%
Carlyle4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.6×

Open Trend

Top pumpkin seed oil search terms

pumpkin seed oil capsules449K/yr -15.9%9.7% conv.
pumpkin seed oil550K/yr -23.8%6.7% conv.
pumpkin seed oil with saw palmetto176K/yr +6.4%3.5% conv.
saw palmetto and pumpkin seed oil75K/yr +20.6%2.0% conv.
pumpkin seed oil for hair growth97K/yr -12.0%4.9% conv.
bloom and bond pumpkin seed oil capsules32K/yr -4.7%1.6% conv.
bloom and bond pumpkin seed oil13K/yr +411.1%1.5% conv.
pumpkin seed oil capsules with saw palmetto16K/yr +44.1%3.8% conv.
glov pumpkin seed oil4K/yr +0.0%2.2% conv.
cold pressed pumpkin seed oil15K/yr -1.9%6.9% conv.

All search terms

Top pumpkin seed oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pumpkin Seed Oil 3000mg 70% Linoleic & Oleic Acid 90 Softgels 100% Cold Pressed No Additives Resealable and Recyclable Pouch by Alpha01

ALPHA01£7.314.5★1,585 rev

Pumpkin Seed Oil Capsules 3000mg - 100% Cold Pressed 180 Softgels 1500mg Linoleic Acid - Omega 6-Pumpkin Seed Oil for Hair Growth - UK Made By New Leaf Products 50% Linoleic Acid

NEW LEAF PRODUCTS£8.404.6★46 rev

Pumpkin Seed Oil Capsules 3000mg (per 3 Soft Gel Serving) | 120 Capsules | Cold Pressed | Pumpkin Seed Oil for Hair Prostate and Bladder | UK Made

Nutrivo£7.644.5★478 rev

300PCS Pumpkins Seed Oil Capsules Pumpkin&Seed Oil 2 in 1 for Hair Growth Cold Pressed Supports Hair Heart Skin Supplement Pumpkins Seed Extract Powder PumpkinSeed Herbal Supplement

RKPROUC£16.084.2★234 rev

Pumpkin Seed Oil Capsules with Saw Palmetto Cold Pressed 3000mg Hair Growth & Prostate Support Vegan High Strength 180 Capsules

Dibab£20.963.2★7 rev

Newest

by launch date

Pumpkin Seed Oil Capsules with Saw Palmetto 3000mg Cold Pressed for Hair Growth & Prostate Support Vegan High Strength (180 capsules)

JIAZAWA£21.475 rev

2mo ago

Pumpkin Seed Oil Capsules 3000mg (Per 3 Softgels) Cold Pressed High Strength Omega 6 & 9 (Linoleic & Oleic Acid) UK Made Food Supplement 120 Softgels (40 Servings)

Supplement Tree£5.4729 rev

4mo ago

Pumpkin Seed Oil Capsules 3000mg - 100% Cold Pressed 180 Softgels 1500mg Linoleic Acid - Omega 6-Pumpkin Seed Oil for Hair Growth - UK Made By New Leaf Products 50% Linoleic Acid

NEW LEAF PRODUCTS£8.4046 rev

4mo ago

Zipvit Pumpkin Seed Oil Capsules 3000mg 120 Softgels 60% Linoleic & Oleic Acid 100% Cold Pressed Pumpkin Seeds Naturally Rich in Omega 6 & 9

Zipvit£6.6530 rev

6mo ago

Pumpkin Seed Oil Capsules with Saw Palmetto Cold Pressed 3000mg Hair Growth & Prostate Support Vegan High Strength 180 Capsules

Dibab£20.967 rev

6mo ago

What buyers say about pumpkin seed oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“good quality product which arrived promptly”

Hair Growth15%

“this has helped me get new hair growing through”

Value For Money15%

“Good value for money”

Ease Of Chewing/Swallowing7%

“I dont have any issues swallowing them as I do with some”

Ease Of Use4%

“Easy to use”

Advertised Vs Actual Product3%

“Arrived as described”

Taste-Overall3%

“Lovely taste”

Vitamin3%

“Great supplement”

Smell3%

“Lovely aroma”

Nutritional Content2%

“they have many more health benefits too”

What buyers complain about

Size-Overall16%

“They are quite small”

Smell6%

“These also have a pungent smell”

Taste-Overall5%

“theres no strong taste”

Dosage4%

“These capsules are 1000mg, not 3000mg”

Ease Of Chewing/Swallowing4%

“I'm having an issue swallowing them”

Vegan/Organic4%

“so no good for vegetarians or vegans”

Advertised Vs Actual Product3%

“Misleading product information”

Side Effects3%

“Side effects”

Oily/Greasy3%

“Very oily”

Allergies2%

“Not for me/reaction”

Top return reasons

Advertised Vs Actual Product24%

Smell14%

Ingredients-Overall11%

Leak-Proof8%

Certifications7%

Color5%

Value For Money5%

Ethically/Sustainably Sourced5%