Pumpkin Seed Oil

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-7.9%

Conversion, latest week

8.1%

Market size, estimated

£1.5Ma year

Peak month

November1.6× the quietest month

Top search term

pumpkin seed oil capsules449K searches a year

Listings sell for £10.99 on average, from £5.47 to £21.47. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At £10.99 that is £66K to £88K a year per listing.

Average price

£10.99under the $15 to $100 sweet spot

Price range

£5.47–£21.47

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

125K–150K

Units per listing a year

6,000–8,000

Revenue per listing a year

£66K–£88K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #68 within Hair Oils. It carries 4,858 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

96%

Out of stock, average day

0.8%

Average rank

#68in Hair Oils

Average rating

4.35 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,858per listing

Listings tracked

28

14 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

8Amazon's first-year sales bar

Average brand age

38 months