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Leave in Conditioner

Maybe

An estimated 0.1% of orders come back. But the average product has 13,160 reviews to catch up to, so Leave in Conditioner is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 2,481 Beauty niches · +12 vs the category median of 47
Market size
£1.2M/yr1.7M searches / yr
90-day growth
+9.7%search demand this quarter
Competition
52%top-5 click share · 23 brands · 266 sellers

Flapen Score

Leave in Conditioner against its category

The dotted line is the Beauty average. Past it, Leave in Conditioner is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Leave in Conditioner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Leave in Conditioner 1.7M times last year and spent an estimated £1.2M. The top 5 brands take 59% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
+9.7%
Conversion, latest week
8.0%
Market size, estimated
£1.2Ma year
Peak month
May1.3× the quietest month
Top search term
leave in conditioner740K searches a year

02 · Price

A sale here is worth £8.89.

Listings sell for £8.89 on average, from £2.95 to £20.92. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,000 to 2,500 of them. At £8.89 that is £18K to £22K a year per listing.

Average price
£8.89under the $15 to $100 sweet spot
Price range
£2.95–£20.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
2,000–2,500
Revenue per listing a year
£18K–£22K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #63 within Shampoos & Conditioners. It carries 13,160 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
97%
Out of stock, average day
1.3%
Average rank
#63in Shampoos & Conditioners
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,160per listing
Listings tracked
33

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Products

Top Leave in Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

266

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

52%

Top 20: 86%

Open market

35%

  • Brand 116%
  • Brand 212%
  • Brand 312%
  • Brand 411%
  • Brand 58%
  • Brand 66%

Demand

Leave in Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Leave in Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • leave in conditioner740K/yr
  • leave in conditioner spray268K/yr
  • camille rose132K/yr
  • leave in conditioner for curly hair99K/yr
  • as i am leave in conditioner70K/yr
  • shea moisture leave in conditioner48K/yr
  • cantu leave in conditioner52K/yr
  • money mist38K/yr
  • colour wow money mist35K/yr
  • leave in hair conditioner35K/yr

Reviews and returns

What reviews say buyers love and hate about Leave in Conditioner

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Smell”
10%of negative reviews mention “Smell”
0.1%of orders come back
“Smells of coconut”
A buyer, on “Smell”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Leave in Conditioner questions

Answered from the same tracked data.