kivora lipstick
Worth a lookShows a thin review moat (13 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible13.15avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Avg price
Bad£8.31avg listing price — sweet spot $15–$100
Price range
Bad£4.04–£16.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£25K£25K/yr · 28K searches
According to Flapen's Amazon United Kingdom niche tracking, kivora lipstick is a £25K/yr Amazon United Kingdom market (28K searches/yr). The top 5 brands hold 51% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
kivora lipstick market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £21K–£25K
- units × avg price
- Conversion rate
- 10.6%
- Avg BSR
- #624
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 100%
- Out of stock
- 31.3%
- Avg brand age
- 15 months
- Avg seller age
- 165 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
30
Sellers
42
Top-5 brand share
51%
Top 20: 93%
Top-5 click share
32%
Top 20: 76%
Open market
43%
- Generic21%
- BliBlum11%
- Yabzfal7%
- Wenchrisdt6%
- kyno6%
- Juox5%
Top kivora lipstick search terms
- kivora lipstick17K/yr
- kivora colour changing lipstick6K/yr
- kivora signature lipstick5K/yr
Top kivora lipstick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kivora Lipstick For Older Women Kivora Signature Lipstick PH Adjusting Lipsticks Transparent Colour Changing Lipsticks with Gold Foil Long-Lasting 24 Hours Hydration Deep Nourishment (1PC)
Generic£4.812.5★5 rev
Kivora Signature Lipstick Kivora Colour Changing Lipstick PH Adjusting Lipsticks Mature Women Self Adjusting Lipsticks Honey Colours Long Lasting Lip stick for Older Women and Young Women (1PC)
BliBlum£4.902.7★9 rev
for Older Women and YoungWomen (2 Pcs)
Yabzfal£8.393.7★12 rev
Colour Changing Lipstick 2026 NEW Lipstick PH Adjusting Lipsticks Clear to Pink with Gold Foil Long Lasting Lip stick for Older Women and Young Women (2PC)
Wenchrisdt£9.244.0★13 rev
kivora Signature Lipstick 2026 True Tone ph Adjusting Lipstick Clear to Pink with Gold Foil Long Lasting 24 Hours Moisturizing for Women (2 pc)
kyno£16.504.2★10 rev
Newest
by launch dateKivora Lipstick For Older Women Kivora Signature Lipstick PH Lipsticks Colour Changing Transparent Colour Changing Lipsticks with Gold Foil Deep Nourishment Long-Lasting 24 Hours Hydration1PC
Generic£4.733 rev
Kivora Lipstick 2026 NEW Kivora Signature Lipstick for Older Women PH Adjusting Colour Changing lip color Long Lasting Moisturizing Lip Stick with Gold Foil for Mature Women (1 Pcs)
aaiv£10.872 rev
Signature Lipstick Colour Changing Lipstick PH Adjusting Lipsticks Mature Women Self Adjusting Lipsticks Honey Colours Long Lasting Lip stick for Older Women and Young Women (2PC)
Xiaoguanlai£12.951 rev
Kivora Signature Lipstick Kivora Colour Changing Lipstick for Older Women PH Adaptive Long Lasting Lipsticks with Gold Foil for Mature Women (1)
Generic£10.783 rev
Kivora Signature Lipstick PH Adaptive Colour Changing Lipsticks Kivora Lipstick for Older Women Long Lasting Lip Stick with Gold Foil for Mature Women (1)
SynthaFlora£10.810 rev
Trending
90-day click momentumKivora Lipstick For Older Women Kivora Signature Lipstick PH Adjusting Lipsticks Transparent Colour Changing Lipsticks with Gold Foil Long-Lasting 24 Hours Hydration Deep Nourishment (1PC)
Generic£4.812.5★
Kivora Signature Lipstick Kivora Colour Changing Lipstick PH Adjusting Lipsticks Mature Women Self Adjusting Lipsticks Honey Colours Long Lasting Lip stick for Older Women and Young Women (1PC)
BliBlum£4.902.7★
for Older Women and YoungWomen (2 Pcs)
Yabzfal£8.393.7★
Colour Changing Lipstick 2026 NEW Lipstick PH Adjusting Lipsticks Clear to Pink with Gold Foil Long Lasting Lip stick for Older Women and Young Women (2PC)
Wenchrisdt£9.244.0★
kivora Signature Lipstick 2026 True Tone ph Adjusting Lipstick Clear to Pink with Gold Foil Long Lasting 24 Hours Moisturizing for Women (2 pc)
kyno£16.504.2★
What buyers say about kivora lipstick
What buyers praise and complain about, mined from review topics.What buyers love
“the colour is incredible”
“Very moisturising”
“Just as good as high end products”
“Lovely smooth to put on”
“Good price”
“Does exactly what it says in the description”
“Feels very nice when applied”
“it does seem to stay on while”
“the color lasts all day”
“Easy to use”
What buyers complain about
“Horrible colour”
“but after 2 days it split in 2”
“I didnt let it dry in between”
“It looks really expensive too”
“Results were not what I expected”
“Not that great just a flimsy clear gel lipstick”
“An almost chemical smell”
“it caused lumps on my lips”
“Not what it should be”
“Bleeds into skin”
Top return reasons
Common questions
- Is kivora lipstick profitable to sell on Amazon United Kingdom?
- The niche generates £25K/yr across 47 tracked products. 0 of 46 products launched in the last 360 days are still selling. 90-day search growth is +0.0%. Flapen's verdict: Worth a look (60/100).
- How competitive is the kivora lipstick niche?
- 30 brands and 42 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in kivora lipstick?
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 0.1%.
- What does it cost to enter the kivora lipstick niche?
- Listings span £4.04–£16.61; the average listing price is £8.31 (sweet spot $15–$100). The average incumbent carries 13 reviews — the moat a new listing must climb.