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Kivora Lipstick

Kivora Lipstick shows a thin review moat (13 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

60
Worth a look

Top 6% of 2,481 Beauty niches · +13 vs the category median of 47

Market size 6Growth 25Conversion 89Competition 83Returns 99Price range 13Avg price 23Brand share 84Review moat 99Quality gap 94
This niche Category average · 2,481 niches

Is Kivora Lipstick profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Kivora Lipstick is a £25K/yr Amazon United Kingdom market (28K searches/yr). The top 5 brands hold 51% of demand. Verdict: Worth a look — 60/100.

Kivora Lipstick: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +0.0% over the last 90 days and 10.6% of searches end in a purchase.

£25K

revenue / yr

Units sold / yr3K
Search volume / yr+0.0%28K
Conversion rate10.6%
Avg price£8.31

Who owns the niche?

The top 5 brands hold 51% of demand, so 49% of the market is open.

49%

open market share

Brands · sellers30 · 42
Top-5 product click share32%
Open market49%
Avg brand age15 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 47 products

Sponsored placement100%
New entrants (1y)46· 0 succeeded
Avg rating4.0★
Avg reviews13

Top Kivora Lipstick products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

£0£737£1K£2K£3K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

30

Sellers

42

Top-5 brand share

51%

Top 20: 93%

Top-5 click share

32%

Top 20: 76%

Open market

43%

  • Generic21%
  • BliBlum11%
  • Yabzfal7%
  • Wenchrisdt6%
  • kyno6%
  • Juox5%

Top Kivora Lipstick search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kivora lipstick17K/yr
  • kivora colour changing lipstick6K/yr
  • kivora signature lipstick5K/yr

What reviews say buyers love and hate about Kivora Lipstick

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Color30%

the colour is incredible

Moist/Dry12%

Very moisturising

Quality-Overall9%

Just as good as high end products

Soft Feel7%

Lovely smooth to put on

Value For Money7%

Good price

What buyers complain about

76% of reviews
Color36%

Horrible colour

Durability17%

but after 2 days it split in 2

Moist/Dry6%

I didnt let it dry in between

Value For Money5%

It looks really expensive too

Functionality-Overall4%

Results were not what I expected

Kivora Lipstick return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

56%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
32%
2Advertised Vs Actual Product
16%
3Functionality-Overall
13%
4Durability
11%
5Adhesion/Stickiness
5%

Common Kivora Lipstick questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kivora Lipstick 60/100 on Amazon United Kingdom — Worth a look. The niche generates £25K/yr across 47 tracked products. 0 of 46 products launched in the last 360 days are still selling. Search demand moved +0.0% over the last 90 days.
Kivora Lipstick buyers on Amazon United Kingdom complain most about Color, Durability, Moist/Dry, the themes mined from the niche's reviews. Its return rate is 0.1%.