Diffuser Hairdryer

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-10.4%

Conversion, latest week

4.7%

Market size, estimated

£1.1Ma year

Peak month

December2.0× the quietest month

Top search term

diffuser hairdryer256K searches a year

Listings sell for £20.18 on average, from £3.93 to £42.83. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £20.18 that is £40K to £50K a year per listing.

Average price

£20.18inside the $15 to $100 sweet spot

Price range

£3.93–£42.83

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

2,000–2,500

Revenue per listing a year

£40K–£50K

Returns

1.7%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #35 within Styling Tools. It carries 4,518 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

97%

Out of stock, average day

5.3%

Average rank

#35in Styling Tools

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,518per listing

Listings tracked

32

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

7Amazon's first-year sales bar

Average brand age

30 months