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Sunsense

Sunsense shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

61
Worth a look

Top 4% of 2,481 Beauty niches · +14 vs the category median of 47

Market size 59Growth 99Conversion 93Competition 36Returns 100Price range 57Avg price 32Brand share 0Review moat 55Quality gap 57
This niche Category average · 2,481 niches

Is Sunsense profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sunsense is a £491K/yr Amazon United Kingdom market (435K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 61/100.

Sunsense: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +259.9% over the last 90 days and 11.4% of searches end in a purchase.

£491K

revenue / yr

Units sold / yr80K
Search volume / yr+259.9%435K
Conversion rate11.4%
Avg price£9.86

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 103
Top-5 product click share63%
Open market0%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement84%
New entrants (1y)2· 2 succeeded
Avg rating4.4★
Avg reviews1,288

Top Sunsense products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

£0£25K£49K£74K£98K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

103

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Altruist85%
  • E4515%
  • Open — no brand owns it (0%)

Sunsense demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume435KCVR11.4%Products19Brands2Top 5 Brands100%OOS Rate4.5%Rating4.4★Reviews1,288Avg BSR#122
30K20KSpike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 73.8×

Top Sunsense search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • altruist sunscreen spf 50164K/yr
  • altruist102K/yr
  • altruist sunscreen67K/yr
  • e45 sun cream34K/yr
  • altruist spf 509K/yr
  • altruist sunscreen spf 50 spray6K/yr
  • e45 sunscreen5K/yr
  • sunsense sunscreen5K/yr
  • altruist spray4K/yr
  • altruist sun cream5K/yr

What reviews say buyers love and hate about Sunsense

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews
Quality-Overall17%

Great product for mine

Value For Money13%

Reasonably priced

Suitability Combination Skin7%

Perfect for my skin

Protection7%

Good protection

Ease Of Application5%

Applies well

What buyers complain about

52% of reviews
Allergies20%

Sticky and itchy for me

Sensitivity-Overall6%

My face is burnt

Color5%

I am quite pale

Durability4%

it broke after one use

Functionality-Overall4%

nothing has worked

Sunsense return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

41%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
30%
2Leak-Proof
12%
3Motor Power
12%
4Smell
8%
5Product Condition
6%

Common Sunsense questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sunsense 61/100 on Amazon United Kingdom — Worth a look. The niche generates £491K/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +259.9% over the last 90 days.
Search demand for Sunsense on Amazon United Kingdom peaks in Apr–May–Jun–Jul, where the busiest month runs 73.8× the quietest.