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Sunsense

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Sunsense is a Maybe.

Filters Trending
Flapen Score
61
61 / 100
Top 4% of 2,481 Beauty niches · +14 vs the category median of 47
Market size
£491K/yr435K searches / yr
90-day growth
+259.9%search demand this quarter
Competition
63%top-5 click share · 2 brands · 103 sellers

Flapen Score

Sunsense against its category

The dotted line is the Beauty average. Past it, Sunsense is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunsense market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sunsense 435K times last year and spent an estimated £491K. All 2 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 435K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +259.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £491K a year.

Searches, last 12 months
435K
Growth, 90 days vs prior 90
+259.9%
Conversion, latest week
11.4%
Market size, estimated
£491Ka year
Peak month
May73.8× the quietest month
Top search term
altruist sunscreen spf 50164K searches a year

02 · Price

A sale here is worth £9.86.

Listings sell for £9.86 on average, from £4.52 to £28.70. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £9.86 that is £25K to £30K a year per listing.

Average price
£9.86under the $15 to $100 sweet spot
Price range
£4.52–£28.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
£25K–£30K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #122 within Face. It carries 1,288 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
95%
Out of stock, average day
4.5%
Average rank
#122in Face
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,288per listing
Listings tracked
19

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Sunsense products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 flat

Sellers

103

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 215%
  • Open — no brand owns it (0%)

Demand

Sunsense search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 73.8×

Search terms

Top Sunsense search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • altruist sunscreen spf 50164K/yr
  • altruist102K/yr
  • altruist sunscreen67K/yr
  • e45 sun cream34K/yr
  • altruist spf 509K/yr
  • altruist sunscreen spf 50 spray6K/yr
  • e45 sunscreen5K/yr
  • sunsense sunscreen5K/yr
  • altruist spray4K/yr
  • altruist sun cream5K/yr

Reviews and returns

What reviews say buyers love and hate about Sunsense

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Allergies”
0.1%of orders come back
“Sticky and itchy for me”
A buyer, on “Allergies”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Sunsense questions

Answered from the same tracked data.