Is sunsense profitable to sell on Amazon United Kingdom?

The niche generates £491K/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +259.9%. Flapen's verdict: Worth a look (61/100).

How competitive is the sunsense niche?

2 brands and 103 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sunsense?

Top complaints mined from reviews: Allergies, Sensitivity-Overall, Color. The return rate is 0.1%.

When does demand for sunsense peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 73.8× the quietest.

What does it cost to enter the sunsense niche?

Listings span £4.52–£28.70; the average listing price is £9.86 (sweet spot $15–$100). The average incumbent carries 1,288 reviews — the moat a new listing must climb.

sunsense

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Growth

Incredible+259.9%

90-day search growth — must beat 0% to launch

Conversion

Great11.4%

search→purchase rate — share of searches ending in a sale

Market size

Good£491K

£491K/yr · 435K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good£4.52–£28.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,287.74

avg incumbent reviews — the moat a new listing must climb

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£9.86

avg listing price — sweet spot $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, sunsense is a £491K/yr Amazon United Kingdom market (435K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 61/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

sunsense market data

Units sold / yr: 60K–80K; avg 2,500–3,000/product
Revenue / yr: £592K–£789K; units × avg price
Conversion rate: 11.4%
Avg BSR: #122
Page quality: 0%
Prime: 95%
Sponsored: 84%
Out of stock: 4.5%
Avg brand age: 49 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 flat

Sellers

103

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Altruist85%
E4515%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — +259.9% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 73.8×

Open Trend

Top sunsense search terms

altruist sunscreen spf 50164K/yr +249.4%14.2% conv.
altruist102K/yr +114.8%9.7% conv.
altruist sunscreen67K/yr +608.5%9.7% conv.
e45 sun cream34K/yr >1,000%14.0% conv.
altruist spf 509K/yr +244.5%10.1% conv.
altruist sunscreen spf 50 spray6K/yr >1,000%5.1% conv.
e45 sunscreen5K/yr +257.2%9.7% conv.
sunsense sunscreen5K/yr +306.3%0.4% conv.
altruist spray4K/yr +772.6%4.2% conv.
altruist sun cream5K/yr +341.9%9.7% conv.

All search terms

Top sunsense products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ALTRUIST SUNSCREEN SPF50 100ML Pack Of 1

Altruist£4.524.4★219 rev

Altruist Family Sunspray SPF50 250ml White

Altruist£9.864.3★1,420 rev

Altruist Dermatologist Sunscreen Fluid SPF Superior 5star UVA face protection by Dr Andrew Birnie premium antioxidant White Unscented 50 millilitre

Altruist£8.184.3★2,415 rev

ALTRUIST. Dermatologist Sunscreen SPF 50 Superior 5-star UVA protection by Dr Andrew Birnie suitable for sensitive skin - 2 Count ( Pack of 1)

Altruist£9.024.5★10,688 rev

Altruist Dermatologist Sunscreen SPF 30-200ml Fragrance Free Non-sticky High UVA/UVB Protection

Altruist£5.144.4★206 rev

Newest

by launch date

Altruist Kids Sunscreen Roller SPF 50 For Kids & Babies (6+ Months) 5 Star UVA Protection Water resistant Non-greasy with Vitamine E Easy Roller application - 100 ml

Altruist£6.636 rev

2mo ago

Altruist Dermatologist Anti-Redness & Pigmentation LIGHT SPF50 Tinted Moisturiser 5Star UVA Unscented Face Cream for Sensitive Skin - all skin types 30 ml

Altruist£10.2615 rev

5mo ago

Altruist Daily Lightweight Moisturiser SPF 50 Broad Spectrum UVA/UVB Protection Anti-Ageing Formula Hyaluronic Acid Niacinamide & Vitamin E Hydrating Non-Greasy 50 ml

Altruist£6.82203 rev

1y ago

Altruist Dermatologist Sunscreen SPF 30-200ml Fragrance Free Non-sticky High UVA/UVB Protection

Altruist£5.14206 rev

2y ago

Altruist Dermatologist Sunscreen SPF 50 5-Star Ultra UVA PPD 39 Vegan Fragrance-Free Waterproof Sun Protection for Sensitive Skin 1L Bottle

Altruist£28.70132 rev

2y ago

What buyers say about sunsense

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Great product for mine”

Value For Money13%

“Reasonably priced”

Suitability Combination Skin7%

“Perfect for my skin”

Protection7%

“Good protection”

Ease Of Application5%

“Applies well”

Absorbency5%

“Easily absorbed”

Moist/Dry5%

“Excellent moisturiser too”

Allergies5%

“Doesn't irritate”

Ease Of Use4%

“Easy to use”

Smell3%

“it has a neutral smell”

What buyers complain about

Allergies20%

“Sticky and itchy for me”

Sensitivity-Overall6%

“My face is burnt”

Color5%

“I am quite pale”

Durability4%

“it broke after one use”

Functionality-Overall4%

“nothing has worked”

Value For Money3%

“Quite expensive”

Ingredients-Overall3%

“Also has dangerous ingredient. octocrylene”

Advertised Vs Actual Product3%

“This is a review based on the spray bottle not the product or brand”

Oily/Greasy3%

“Very greasy looking”

Adhesion/Stickiness2%

“My girlfriend was fed up witj using products that left her feeling sticky”

Top return reasons

Size-Overall30%

Leak-Proof12%

Motor Power12%

Smell8%

Product Condition6%

Value For Money5%

Advertised Vs Actual Product5%

Suitability Combination Skin3%

Adhesion/Stickiness3%

Moist/Dry2%

Common questions

Is sunsense profitable to sell on Amazon United Kingdom?: The niche generates £491K/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +259.9%. Flapen's verdict: Worth a look (61/100).
How competitive is the sunsense niche?: 2 brands and 103 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sunsense?: Top complaints mined from reviews: Allergies, Sensitivity-Overall, Color. The return rate is 0.1%.
When does demand for sunsense peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 73.8× the quietest.
What does it cost to enter the sunsense niche?: Listings span £4.52–£28.70; the average listing price is £9.86 (sweet spot $15–$100). The average incumbent carries 1,288 reviews — the moat a new listing must climb.