Deodorant for Men
PassDeodorant for Men scores 65 out of 100, a Pass. Shoppers spend an estimated $2.1M a year here, search demand grew +32.0% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 65 / 100Top 2% of 2,481 Beauty niches · +18 vs the category median of 4765
- Market size
- £2.1M/yr3.5M searches / yr
- 90-day growth
- +32.0%search demand this quarter
- Competition
- 33%top-5 click share · 15 brands · 195 sellers
Flapen Score
Deodorant for Men against its category
The dotted line is the Beauty average. Past it, Deodorant for Men is stronger. Inside it, weaker.
Market
The Deodorant for Men market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Deodorant for Men 3.5M times last year and spent an estimated £2.1M. The top 5 brands take 85% of clicks. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 10.2% of those searches ended in a purchase.
Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.1M a year.
- Searches, last 12 months
- 3.5M
- Growth, 90 days vs prior 90
- +32.0%
- Conversion, latest week
- 10.2%
- Market size, estimated
- £2.1Ma year
- Peak month
- July1.7× the quietest month
- Top search term
- deodorant for men951K searches a year
02 · Price
A sale here is worth £5.97.
Listings sell for £5.97 on average, from £1.23 to £16.99. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 6,000 to 8,000 of them. At £5.97 that is £36K to £48K a year per listing.
- Average price
- £5.97under the $15 to $100 sweet spot
- Price range
- £1.23–£16.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £36K–£48K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #100 within Bath & Body. It carries 1,350 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 98%
- Out of stock, average day
- 0.0%
- Average rank
- #100in Bath & Body
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,350per listing
- Listings tracked
- 48
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Deodorant for Men products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
15 falling
Sellers
195
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
33%
Top 20: 72%
Open market
11%
- Brand 125%
- Brand 222%
- Brand 321%
- Brand 411%
- Brand 56%
- Brand 64%
- Open — no brand owns it (9 brands, 11%)
Demand
Deodorant for Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Deodorant for Men search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- deodorant for men951K/yr
- mens deodorant spray610K/yr
- mens deodorant336K/yr
- sure deodorant mens285K/yr
- mitchum deodorant men263K/yr
- mens body spray120K/yr
- antiperspirant for men150K/yr
- mens antiperspirant114K/yr
- anti perspirant deodorant for men101K/yr
- right guard deodorant for men99K/yr
Reviews and returns
What reviews say buyers love and hate about Deodorant for Men
We read the reviews and the return reasons for every product selling here.
“too strong a fragrance”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Deodorant for Men questions
Answered from the same tracked data.