Deodorant for Men

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.1M a year.

Searches, last 12 months

3.5M

Growth, 90 days vs prior 90

+32.0%

Conversion, latest week

10.2%

Market size, estimated

£2.1Ma year

Peak month

July1.7× the quietest month

Top search term

deodorant for men951K searches a year

Listings sell for £5.97 on average, from £1.23 to £16.99. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 6,000 to 8,000 of them. At £5.97 that is £36K to £48K a year per listing.

Average price

£5.97under the $15 to $100 sweet spot

Price range

£1.23–£16.99

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

400K–500K

Units per listing a year

6,000–8,000

Revenue per listing a year

£36K–£48K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

65% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #100 within Bath & Body. It carries 1,350 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

98%

Out of stock, average day

0.0%

Average rank

#100in Bath & Body

Average rating

4.56 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,350per listing

Listings tracked

48

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

76 months