Hair Dryer

Shoppers searched for this 5.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6.6M a year.

Searches, last 12 months

5.2M

Growth, 90 days vs prior 90

-12.9%

Conversion, latest week

6.5%

Market size, estimated

£6.6Ma year

Peak month

December2.6× the quietest month

Top search term

hair dryer3.3M searches a year

Listings sell for £19.65 on average, from £9.95 to £29.57. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 10,000 to 12,500 of them. At £19.65 that is £197K to £246K a year per listing.

Average price

£19.65inside the $15 to $100 sweet spot

Price range

£9.95–£29.57

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

300K–400K

Units per listing a year

10,000–12,500

Revenue per listing a year

£197K–£246K

Returns

1.3%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #21 within Styling Tools. It carries 6,457 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#21in Styling Tools

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,457per listing

Listings tracked

23

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

34 months