Skip to content

Cooling Spray

Cooling Spray shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

59
Worth a look

Top 7% of 2,481 Beauty niches · +12 vs the category median of 47

Market size 39Growth 100Conversion 73Competition 27Returns 99Price range 0Avg price 22Brand share 51Review moat 47Quality gap 88
This niche Category average · 2,481 niches

Is Cooling Spray profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cooling Spray is a £199K/yr Amazon United Kingdom market (379K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 59/100.

Cooling Spray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved >1,000% over the last 90 days and 6.8% of searches end in a purchase.

£199K

revenue / yr

Units sold / yr30K
Search volume / yr>1,000%379K
Conversion rate6.8%
Avg price£7.77

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers13 · 71
Top-5 product click share69%
Open market25%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement81%
New entrants (1y)2· 1 succeeded
Avg rating4.1★
Avg reviews1,806

Top Cooling Spray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

£0£20K£40K£60K£80K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

71

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

20%

  • XBC39%
  • SIC13%
  • MAGICOOL11%
  • Face Facts6%
  • NUAGÉ5%
  • M-Club5%

Cooling Spray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume379KCVR6.8%Products16Brands13Top 5 Brands75%OOS Rate7.7%Rating4.1★Reviews1,806Avg BSR#126
125K75KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 34.8×

Top Cooling Spray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cooling spray147K/yr
  • cooling mist41K/yr
  • cooling spray for face and body36K/yr
  • cooling mist spray31K/yr
  • cool spray for hot weather14K/yr
  • cool spray14K/yr
  • magicool spray10K/yr
  • cooling face mist10K/yr
  • cooling spray for hot weather10K/yr
  • cool mist spray8K/yr

What reviews say buyers love and hate about Cooling Spray

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Quality-Overall16%

Great product

Smell12%

Hydrating and a nice fresh smell

Value For Money12%

Great value

Efficiency8%

Very effective

Moist/Dry8%

Lovely hydrating and smelled great

What buyers complain about

81% of reviews
Smell21%

Awful smell

Durability17%

Broken

Value For Money12%

Waste of money

Quality-Overall10%

Rubbish quality, doesn't work

Functionality-Overall6%

mostly the air-conditioning doesn't work

Cooling Spray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

14%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
30%
2Defective Material/Parts
18%
3Size-Overall
9%
4Durability
6%
5Motor Power
6%

Common Cooling Spray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cooling Spray 59/100 on Amazon United Kingdom — Worth a look. The niche generates £199K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved >1,000% over the last 90 days.
Search demand for Cooling Spray on Amazon United Kingdom peaks in May–Jun–Jul, where the busiest month runs 34.8× the quietest.