cooling spray
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay1,806.19avg incumbent reviews — the moat a new listing must climb
Market size
Okay£199K£199K/yr · 379K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.77avg listing price — sweet spot $15–$100
Price range
Bad£1.13–£14.56cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cooling spray is a £199K/yr Amazon United Kingdom market (379K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
cooling spray market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- £194K–£233K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #126
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 81%
- Out of stock
- 7.7%
- Avg brand age
- 47 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
71
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
20%
- XBC39%
- SIC13%
- MAGICOOL11%
- Face Facts6%
- NUAGÉ5%
- M-Club5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 34.8×
Top cooling spray search terms
- cooling spray147K/yr
- cooling mist41K/yr
- cooling spray for face and body36K/yr
- cooling mist spray31K/yr
- cool spray for hot weather14K/yr
- cool spray14K/yr
- magicool spray10K/yr
- cooling face mist10K/yr
- cooling spray for hot weather10K/yr
- cool mist spray8K/yr
Top cooling spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
XBC Cooling Mist Spray 150ml - Pack of 3
XBC£6.994.2★2,710 rev
SIC Ultra Cooling Mist Spray for Face and Body Pack of 3 x 150ml Instant Cooling Spray for Skin Hydration Sun Relief & Refreshing Cold Sprays for Hot Weather Sports and Travel
SIC£8.614.4★146 rev
Magicool Cooling Spray (200ml) 180g
MAGICOOL£14.564.4★1,557 rev
Face Facts Hyaluronic Face Body Mist with peptides and betaine lock in moisture and stimulate collagen production; Hydrating Vegan 200ml Pack of 1
Face Facts£2.554.4★436 rev
Nuage Hayfever Cooling & Refreshing Face Mist Spray | Revives Dry Eyes & Skin Suitable for Daily Use (15ml)
NUAGÉ£1.134.2★213 rev
Newest
by launch date
Cooling Mist Spray 2 Pack & Instant Cooling Microfibre Towel (Colour May Vary) Heat Relief Set for Sport Travel & Outdoor Activities | Refreshing Body Spray & Cooling Towel for Summer Comfort
APISHED£10.168 rev
Cooling Mist Spray for Hot Weather Summer Cooling Spray for Face & Body Cooling Face Mist Cool & Comfortable Hydrating Face Mist & Refreshing Body Spray Keep Cool & Refreshing Feeling Aftersun Spray
NAXIXI£8.064 rev
Cooling Mist Spray for Hot Weather Summer Cooling Spray for Face and Body Cooling Face Mist Cool and Comfortable Experience Suitable for Daily Use Widely Applicable Keep Cool and Refreshing Feeling
Fankayi£7.876 rev
Pack of 6 Cooling Spray for Face and Body Instant Cooling Mist Spray For Face & Body Cooling Mist For Hot Weather and Portable Refreshment Anywhere.
RZIN TRADE£14.3521 rev
M-Club Instant Cooling Spray for Face & Body 2x 150ml Instant Relief for Menopause Hot Flushes Overheating & Night Sweats Non-Sticky Moisturising Mist Hydrates & Relieves - Alcohol-Free Formula
M-Club£9.11113 rev
Trending
90-day click momentumCooling Mist Spray for Hot Weather Summer Cooling Spray for Face & Body Cooling Face Mist Cool & Comfortable Hydrating Face Mist & Refreshing Body Spray Keep Cool & Refreshing Feeling Aftersun Spray
NAXIXI£8.063.3★
Cooling Mist Spray 2 Pack & Instant Cooling Microfibre Towel (Colour May Vary) Heat Relief Set for Sport Travel & Outdoor Activities | Refreshing Body Spray & Cooling Towel for Summer Comfort
APISHED£10.163.9★
SIC Ultra Cooling Mist Spray for Face and Body Pack of 3 x 150ml Instant Cooling Spray for Skin Hydration Sun Relief & Refreshing Cold Sprays for Hot Weather Sports and Travel
SIC£8.614.4★
Uervoton Hair Spray Bottle Continuous Ultra Fine Mist Water Sprayer Empty Refillable Bottle for Hairstyling Salon Skincare Plants Pets & Cleaning 210ml Black
Uervoton£5.694.3★
e.l.f. Hydrating Coconut Mist Lightweight Scented Versatile Refreshes Soothes Invigorates Infused with Vitamin E 2.7 Fl Oz
e.l.f.£7.264.5★
What buyers say about cooling spray
What buyers praise and complain about, mined from review topics.What buyers love
“Great product”
“Hydrating and a nice fresh smell”
“Great value”
“Very effective”
“Lovely hydrating and smelled great”
“As described and definitely cools”
“Cool in the heat”
“Cooling spray its great”
“Easy to use”
“It feels wonderfully cooling in this hot weather”
What buyers complain about
“Awful smell”
“Broken”
“Waste of money”
“Rubbish quality, doesn't work”
“mostly the air-conditioning doesn't work”
“There is absolutely nothing cooling about it”
“Leaks and no continuous spray”
“description wrong”
“Far too small”
“myself suffer really badly with hay-fever”
Top return reasons
Common questions
- Is cooling spray profitable to sell on Amazon United Kingdom?
- The niche generates £199K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (59/100).
- How competitive is the cooling spray niche?
- 13 brands and 71 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in cooling spray?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.2%.
- When does demand for cooling spray peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 34.8× the quietest.
- What does it cost to enter the cooling spray niche?
- Listings span £1.13–£14.56; the average listing price is £7.77 (sweet spot $15–$100). The average incumbent carries 1,806 reviews — the moat a new listing must climb.