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Cooling Spray

Maybe

Search demand grew >1,000% this quarter. But prices span $1.13–$14.56, mostly outside the sweet spot, so Cooling Spray is a Maybe.

Filters Trending
Flapen Score
59
59 / 100
Top 7% of 2,481 Beauty niches · +12 vs the category median of 47
Market size
£199K/yr379K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
69%top-5 click share · 13 brands · 71 sellers

Flapen Score

Cooling Spray against its category

The dotted line is the Beauty average. Past it, Cooling Spray is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cooling Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cooling Spray 379K times last year and spent an estimated £199K. The top 5 brands take 75% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 379K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £199K a year.

Searches, last 12 months
379K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
6.8%
Market size, estimated
£199Ka year
Peak month
June34.8× the quietest month
Top search term
cooling spray147K searches a year

02 · Price

A sale here is worth £7.77.

Listings sell for £7.77 on average, from £1.13 to £14.56. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £7.77 that is £12K to £16K a year per listing.

Average price
£7.77under the $15 to $100 sweet spot
Price range
£1.13–£14.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£12K–£16K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #126 within Face. It carries 1,806 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
81%
Out of stock, average day
7.7%
Average rank
#126in Face
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,806per listing
Listings tracked
16

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Cooling Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

71

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

20%

  • Brand 139%
  • Brand 213%
  • Brand 311%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Cooling Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 34.8×

Search terms

Top Cooling Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cooling spray147K/yr
  • cooling mist41K/yr
  • cooling spray for face and body36K/yr
  • cooling mist spray31K/yr
  • cool spray for hot weather14K/yr
  • cool spray14K/yr
  • magicool spray10K/yr
  • cooling face mist10K/yr
  • cooling spray for hot weather10K/yr
  • cool mist spray8K/yr

Reviews and returns

What reviews say buyers love and hate about Cooling Spray

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Smell”
0.2%of orders come back
“Awful smell”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Cooling Spray questions

Answered from the same tracked data.