hair brush
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Great£1.4M£1.4M/yr · 3.2M searches
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Avg price
Bad£6.80avg listing price — sweet spot $15–$100
Review moat
Bad16,741.42avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.17–£15.36cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hair brush is a £1.4M/yr Amazon United Kingdom market (3.2M searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Oct. Verdict: Worth a look — 58/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
hair brush market data
- Units sold / yr
- 200K–250K
- avg 3,000–4,000/product
- Revenue / yr
- £1.4M–£1.7M
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #79
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.5%
- Avg brand age
- 34 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
123
Top-5 brand share
53%
Top 20: 93%
Top-5 click share
36%
Top 20: 74%
Open market
42%
- Wet Brush19%
- Tangle Teezer12%
- Yikki10%
- Nature Spell6%
- Sosoon5%
- Denman5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.5×
Top hair brush search terms
- hair brush1.3M/yr
- hairbrush320K/yr
- detangle hair brush293K/yr
- wet brush302K/yr
- hair brush women228K/yr
- paddle brush111K/yr
- hairbrushes for women101K/yr
- detangling brush79K/yr
- hairbrushes78K/yr
- hair brushes58K/yr
Top hair brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yikki 2Pack Detangle Hair Brush for Wet & Dry Hair Curved Vent Hair Brush Detangler for Women Men Easy Detangling for Curly Straight & Thick Hair No Pull Massage
Yikki£4.964.5★404 rev
Tangle Teezer Ultimate Detangler Hairbrush - For Wet & Dry Hair - Detangling Brush for All Hair Types - Two-Tiered Teeth Reduce Breakage & Eliminate Knots - Millennial Pink
Tangle Teezer£9.604.7★64,868 rev
WetBrush Original Detangler Hair Brush with Ultra Soft Intelliflex Bristles to Gently Separate Knots With Ease Wet Brush Detangler Is Gentle on Hair For All Hair Types Black
Wet Brush£5.554.7★27,017 rev
WetBrush Original Detangler Hair Brush with Ultra Soft Intelliflex Bristles to Gently Separate Knots With Ease Wet Brush Detangler Is Gentle on Hair For All Hair Types Purple
Wet Brush£5.624.7★102,552 rev
Nature Spell FlexiFlow Detangling Hair Brush for All Hair Types Purple
Nature Spell£6.604.7★1,386 rev
Newest
by launch date
Paddle Hair Brush Professional Detangling Brush With Soft Rounded Bristles Comfortable Grip And Wide Base Design For Smooth Shiny Hair And Effortless Styling
Vivo Technologies£2.1747 rev
Yikki 2Pack Detangle Hair Brush for Wet & Dry Hair Curved Vent Hair Brush Detangler for Women Men Easy Detangling for Curly Straight & Thick Hair No Pull Massage
Yikki£4.96404 rev
Brencco Detangle Hair Brush Hairbrush Professional Curved Ventilation Hair Brush for Straight Curly & Wet Hair Comb for Women/Men/Children
Brencco£4.69698 rev
Paddle Hair Brush Women Hair Brush Blow Drying Professional Hairbrush Easy Grip Handle Hair Comb Straightening & Detangle Brush For Wet Dry Long Thick Thin Curly Natural Hair Salon Supplies (1Pc)
HIFSA£6.04208 rev
Love Cocobo | Hair Brush | PLASTIC FREE | Eco Hairbrush to Detangle Wet & Dry Long & Short Thick & Thin Hair | Curl Defining Blow Dry Paddle Brush | Bamboo Hairbrush for Wavy Curly & Straight Locks
Love Cocobo£7.56321 rev
Trending
90-day click momentumPaddle Hair Brush Professional Detangling Brush With Soft Rounded Bristles Comfortable Grip And Wide Base Design For Smooth Shiny Hair And Effortless Styling
Vivo Technologies£2.174.2★
Ninabella Detangling Hair Brush for Women & Men - Does not Pull Removes Tangles Brushes for Straight Curly & Wet Hair - Detangle Brush - Unique Spiral Hairbrush Mint Green
Ninabella£6.664.7★
Manicare Ceramic Styling Brush Grooming Styling And Blow Drying Hair Suitable For All Hair Lengths And Types Non-Slip Handle Ball Tipped Bristles Hairdressing Salon Styling And Grooming At Home
Manicare£4.194.4★
Brencco Detangle Hair Brush Hairbrush Professional Curved Ventilation Hair Brush for Straight Curly & Wet Hair Comb for Women/Men/Children
Brencco£4.694.5★
WetBrush Original Detangler Hair Brush with Ultra Soft Intelliflex Bristles to Gently Separate Knots With Ease Wet Brush Detangler Is Gentle on Hair For All Hair Types Purple
Wet Brush£5.624.7★
What buyers say about hair brush
What buyers praise and complain about, mined from review topics.What buyers love
“Great detangling brush”
“Decent quality”
“Good for the money”
“It smooths hair nicely”
“Excellentand just suits my hair”
“keeps hair styled all day”
“Very easy to brush my hair”
“Easy for wavy hair”
“Does exactly what it says”
“Cute colour”
What buyers complain about
“Very cheaply made”
“broke already”
“Breaks my hair”
“quite big”
“Not ideal for very short hair as it is not as small in diameter as advertised”
“It has hard bristles”
“Waste of money”
“Not really keen I feel it pulls on your hair”
“Breaks my hair”
“Works well on long hair”
Top return reasons
Common questions
- Is hair brush profitable to sell on Amazon United Kingdom?
- The niche generates £1.4M/yr across 53 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Worth a look (58/100).
- How competitive is the hair brush niche?
- 29 brands and 123 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in hair brush?
- Top complaints mined from reviews: Quality-Overall, Durability, Hair Related. The return rate is 0.5%.
- When does demand for hair brush peak?
- Demand peaks in Oct; the busiest month runs 1.5× the quietest.
- What does it cost to enter the hair brush niche?
- Listings span £2.17–£15.36; the average listing price is £6.80 (sweet spot $15–$100). The average incumbent carries 16,741 reviews — the moat a new listing must climb.