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Hair Brush

Hair Brush shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look

Top 9% of 2,481 Beauty niches · +11 vs the category median of 47

Market size 85Growth 20Conversion 72Competition 79Returns 98Price range 3Avg price 19Brand share 82Review moat 18Quality gap 28
This niche Category average · 2,481 niches

Is Hair Brush profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hair Brush is a £1.4M/yr Amazon United Kingdom market (3.2M searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Oct. Verdict: Worth a look — 58/100.

Hair Brush: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -9.3% over the last 90 days and 6.6% of searches end in a purchase.

£1.4M

revenue / yr

Units sold / yr250K
Search volume / yr-9.3%3.2M
Conversion rate6.6%
Avg price£6.80

Who owns the niche?

The top 5 brands hold 53% of demand, so 47% of the market is open.

47%

open market share

Brands · sellers29 · 123
Top-5 product click share36%
Open market47%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 53 products

Sponsored placement89%
New entrants (1y)4· 3 succeeded
Avg rating4.6★
Avg reviews16,741

Top Hair Brush products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

£0£43K£86K£128K£171K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

123

Top-5 brand share

53%

Top 20: 93%

Top-5 click share

36%

Top 20: 74%

Open market

42%

  • Wet Brush19%
  • Tangle Teezer12%
  • Yikki10%
  • Nature Spell6%
  • Sosoon5%
  • Denman5%

Hair Brush demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.2MCVR6.6%Products53Brands29Top 5 Brands53%OOS Rate0.5%Rating4.6★Reviews16,741Avg BSR#79
90K70KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.5×

Top Hair Brush search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hair brush1.3M/yr
  • hairbrush320K/yr
  • detangle hair brush293K/yr
  • wet brush302K/yr
  • hair brush women228K/yr
  • paddle brush111K/yr
  • hairbrushes for women101K/yr
  • detangling brush79K/yr
  • hairbrushes78K/yr
  • hair brushes58K/yr

What reviews say buyers love and hate about Hair Brush

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Brush Quality20%

Great detangling brush

Quality-Overall15%

Decent quality

Value For Money10%

Good for the money

Soft Feel8%

It smooths hair nicely

Suitability Straight Hair6%

Excellentand just suits my hair

What buyers complain about

56% of reviews
Quality-Overall11%

Very cheaply made

Durability10%

broke already

Hair Related6%

Breaks my hair

Size-Overall6%

quite big

Suitability Short Hair6%

Not ideal for very short hair as it is not as small in diameter as advertised

Hair Brush return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
18%
2Quality-Overall
13%
3Suitability Short Hair
9%
4Hard Feel
6%
5Functionality-Overall
5%

Common Hair Brush questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hair Brush 58/100 on Amazon United Kingdom — Worth a look. The niche generates £1.4M/yr across 53 tracked products. 3 of 4 products launched in the last 360 days are still selling. Search demand moved -9.3% over the last 90 days.
Search demand for Hair Brush on Amazon United Kingdom peaks in Oct, where the busiest month runs 1.5× the quietest.