Is hair growth profitable to sell on Amazon United Kingdom?

The niche generates £1.3M/yr across 33 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -22.1%. Flapen's verdict: Worth a look (62/100).

How competitive is the hair growth niche?

20 brands and 171 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in hair growth?

Top complaints mined from reviews: Value For Money, Hair Related, Functionality-Overall. The return rate is 0.1%.

When does demand for hair growth peak?

Demand peaks in Jan–Mar; the busiest month runs 3.2× the quietest.

What does it cost to enter the hair growth niche?

Listings span £3.00–£56.45; the average listing price is £16.26 (sweet spot $15–$100). The average incumbent carries 13,100 reviews — the moat a new listing must climb.

hair growth

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Great£1.3M

£1.3M/yr · 1.8M searches

Avg price

Great£16.26

avg listing price — sweet spot $15–$100

Price range

Great£3.00–£56.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Review moat

Bad13,099.94

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-22.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, hair growth is a £1.3M/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Mar. Verdict: Worth a look — 62/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

hair growth market data

Units sold / yr: 80K–100K; avg 2,000–2,500/product
Revenue / yr: £1.3M–£1.6M; units × avg price
Conversion rate: 4.2%
Avg BSR: #27
Page quality: 0%
Prime: 91%
Sponsored: 79%
Out of stock: 0.0%
Avg brand age: 45 months
Avg seller age: 149 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

171

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

46%

Top 20: 86%

Open market

33%

KÉRASTASE31%
Nature Spell9%
Botanic Hearth8%
Wild Growth8%
Forest & Shore6%
Nutrition Geeks6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.1% search growth over the last 90 days.

Peak months: Jan, Mar · busiest ÷ quietest = 3.2×

Open Trend

Top hair growth search terms

hair growth serum331K/yr -13.9%2.7% conv.
hair growth393K/yr -23.8%2.2% conv.
hair growth oil195K/yr -27.3%2.9% conv.
kerastase genesis149K/yr -21.7%7.1% conv.
kerastase serum78K/yr -2.9%3.4% conv.
hair loss treatment for women88K/yr -21.1%2.3% conv.
hair serum for hair growth43K/yr +5.5%1.8% conv.
kerastase genesis serum53K/yr -19.8%6.6% conv.
hair oils for hair growth53K/yr -25.3%3.0% conv.
champo hair loss serum72K/yr -43.8%0.9% conv.

All search terms

Top hair growth products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kérastase Genesis Sérum Anti-Chute Fortifiant Leave-In Hair Serum 90ml

KÉRASTASE£29.164.6★8,153 rev

Botanic Hearth Rosemary Hair Oil 6.7 Fl Oz (198 ml) | Hair Growth Oil for Thicker Hair Scalp Treatment for Hair Loss Dry & Frizzy Hair Repair Deep Nourishing Oil for All Hair Types

Botanic Hearth£10.374.4★33,842 rev

Wild Growth Hair Oil 4 Oz by WILD GROWTH CO. [Beauty]

Wild Growth£8.254.5★594 rev

Nature Spell Rosemary Oil for Hair Growth with Root Comb Applicator 150ml

Nature Spell£8.324.4★6,319 rev

Hair Growth Oil 100% Natural Hair Oil with Caffeine Biotin Castor Oil Argan Oil Coconut Oil and Rosemary Oil Effective Thickening Mask & Hair Loss Treatment

Forest & Shore£18.874.4★11,351 rev

Newest

by launch date

YaaHei Hair Growth Serum Rosemary Oil for Men & Women 60 ml

YaaHei£12.3222 rev

3mo ago

Bare Anatomy Hair Density Serum 30ml | Redensyl Baicapil Anagain & Capilia Longa | Helps Improve Hair Density & Reduce Thinning | Lightweight Scalp Serum | Men & Women

Bare Anatomy£12.18225 rev

6mo ago

Kérastase Genesis Anti-Hair Fall Serum Travel Friendly Size Fortifying & Moisturising For All Hair Types 30ml

KÉRASTASE£17.658,153 rev

7mo ago

Be Bodywise£9.371,601 rev

1y ago

Bare Anatomy£8.432,626 rev

1y ago

What buyers say about hair growth

What buyers praise and complain about, mined from review topics.

What buyers love

Hair Growth19%

“Less hair loss”

Quality-Overall17%

“Good product, arrived on time”

Smell15%

“Love the smell”

Value For Money7%

“Good value for money”

Soft Feel5%

“Soft and smooth”

Ease Of Use3%

“Easy to take”

Advertised Vs Actual Product2%

“as advertised”

Suitability Straight Hair2%

“I have straight hair”

Oily/Greasy2%

“Somehow it doesn't send your hair greasy either which I dont get because its oil”

Ease Of Application2%

“Easy to apply”

What buyers complain about

Value For Money10%

“So expensive”

Hair Related9%

“Caused me hairfall and tangled hair”

Functionality-Overall8%

“Zero results”

Smell8%

“Overpowering Fragrance”

Allergies5%

“i had a reaction”

Oily/Greasy4%

“Excessive oily skin”

Moist/Dry4%

“not as dry”

Thickness3%

“not thicker”

Quality-Overall3%

“Not good quality”

Suitability Short Hair3%

“Not for my hair”

Top return reasons

Leak-Proof21%

Functionality-Overall8%

Smell8%

Defective Material/Parts6%

Advertised Vs Actual Product6%

Oily/Greasy5%

Value For Money5%

Ingredients-Overall4%

Suitability Short Hair4%