Hair Growth
Hair Growth shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 4% of 2,481 Beauty niches · +15 vs the category median of 47
Is Hair Growth profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hair Growth is a £1.3M/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Mar. Verdict: Worth a look — 62/100.
Hair Growth: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -22.1% over the last 90 days and 4.2% of searches end in a purchase.
£1.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 61% of demand, so 39% of the market is open.
39%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 33 products
Top Hair Growth products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Kérastase Genesis Sérum Anti-Chute Fortifiant Leave-In Hair Serum 90ml
- Price
- £29.16
- Rating
- 4.6/5
- Reviews
- 8,153
- Age
- 6y ago
Botanic Hearth Rosemary Hair Oil 6.7 Fl Oz (198 ml) | Hair Growth Oil for Thicker Hair Scalp Treatment for Hair Loss Dry & Frizzy Hair Repair Deep Nourishing Oil for All Hair Types
- Price
- £10.37
- Rating
- 4.4/5
- Reviews
- 33,842
- Age
- 2y ago
![Wild Growth Hair Oil 4 Oz by WILD GROWTH CO. [Beauty]](https://m.media-amazon.com/images/I/31DkfgoQuhL.jpg)
Wild Growth Hair Oil 4 Oz by WILD GROWTH CO. [Beauty]
- Price
- £8.25
- Rating
- 4.5/5
- Reviews
- 594
- Age
- 11y ago
Nature Spell Rosemary Oil for Hair Growth with Root Comb Applicator 150ml
- Price
- £8.32
- Rating
- 4.4/5
- Reviews
- 6,319
- Age
- 2y ago
Hair Growth Oil 100% Natural Hair Oil with Caffeine Biotin Castor Oil Argan Oil Coconut Oil and Rosemary Oil Effective Thickening Mask & Hair Loss Treatment
- Price
- £18.87
- Rating
- 4.4/5
- Reviews
- 11,351
- Age
- 4y ago
Trending
90-day click momentum
YaaHei Hair Growth Serum Rosemary Oil for Men & Women 60 ml
- Price
- £12.32
- Rating
- 5.0/5
- Reviews
- 22
- Age
- 3mo ago
Bare Anatomy Hair Density Serum 30ml | Redensyl Baicapil Anagain & Capilia Longa | Helps Improve Hair Density & Reduce Thinning | Lightweight Scalp Serum | Men & Women
- Price
- £12.18
- Rating
- 4.7/5
- Reviews
- 225
- Age
- 6mo ago
Kérastase Genesis Anti-Hair Fall Serum Travel Friendly Size Fortifying & Moisturising For All Hair Types 30ml
- Price
- £17.65
- Rating
- 4.6/5
- Reviews
- 8,153
- Age
- 7mo ago
Botanic Hearth Rosemary Hair Oil 6.7 Fl Oz (198 ml) | Hair Growth Oil for Thicker Hair Scalp Treatment for Hair Loss Dry & Frizzy Hair Repair Deep Nourishing Oil for All Hair Types
- Price
- £10.37
- Rating
- 4.4/5
- Reviews
- 33,842
- Age
- 2y ago
The Ordinary Multi-Peptide Serum for Hair Density and Scalp Support Peptide-Powered Formula for Thicker Fuller Looking Hair 60ml
- Price
- £16.19
- Rating
- 4.2/5
- Reviews
- 478
- Age
- 3y ago
Newest
by launch dateYaaHei Hair Growth Serum Rosemary Oil for Men & Women 60 ml
- Price
- £12.32
- Rating
- 5.0/5
- Reviews
- 22
- Age
- 3mo ago
Bare Anatomy Hair Density Serum 30ml | Redensyl Baicapil Anagain & Capilia Longa | Helps Improve Hair Density & Reduce Thinning | Lightweight Scalp Serum | Men & Women
- Price
- £12.18
- Rating
- 4.7/5
- Reviews
- 225
- Age
- 6mo ago
Kérastase Genesis Anti-Hair Fall Serum Travel Friendly Size Fortifying & Moisturising For All Hair Types 30ml
- Price
- £17.65
- Rating
- 4.6/5
- Reviews
- 8,153
- Age
- 7mo ago
Be Bodywise Rosemary Hair Growth Serum (Roll On) | 3% Redensyl & 2% Anagain | Hair fall control serum for Women & Men | Promotes Hair Growth & Stimulates Hair Follicles | For All Hair Types | 25ml
- Price
- £9.37
- Rating
- 4.1/5
- Reviews
- 1,601
- Age
- 1y ago
Bare Anatomy Rosemary & Rice Water Growth Spray | Thicker Voluminous & Hydrated Hair | Reduces Breakage | Non Greasy & Fast Absorbing | 100% Natural Extract | All Hair Types | 100ml
- Price
- £8.43
- Rating
- 4.0/5
- Reviews
- 2,626
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
20 falling
Sellers
171
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
46%
Top 20: 86%
Open market
33%
- KÉRASTASE31%
- Nature Spell9%
- Botanic Hearth8%
- Wild Growth8%
- Forest & Shore6%
- Nutrition Geeks6%
Hair Growth demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Mar · busiest ÷ quietest = 3.2×
Top Hair Growth search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hair growth serum331K/yr
- hair growth393K/yr
- hair growth oil195K/yr
- kerastase genesis149K/yr
- kerastase serum78K/yr
- hair loss treatment for women88K/yr
- hair serum for hair growth43K/yr
- kerastase genesis serum53K/yr
- hair oils for hair growth53K/yr
- champo hair loss serum72K/yr
What reviews say buyers love and hate about Hair Growth
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“Less hair loss”
“Good product, arrived on time”
“Love the smell”
“Good value for money”
“Soft and smooth”
What buyers complain about
56% of reviews“So expensive”
“Caused me hairfall and tangled hair”
“Zero results”
“Overpowering Fragrance”
“i had a reaction”
Hair Growth return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
9%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hair Growth questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
