Hair Growth
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -22.1% this quarter, so Hair Growth is a Maybe.
- Flapen Score
- 62 / 100Top 4% of 2,481 Beauty niches · +15 vs the category median of 4762
- Market size
- £1.3M/yr1.8M searches / yr
- 90-day growth
- -22.1%search demand this quarter
- Competition
- 46%top-5 click share · 20 brands · 171 sellers
Flapen Score
Hair Growth against its category
The dotted line is the Beauty average. Past it, Hair Growth is stronger. Inside it, weaker.
Market
The Hair Growth market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hair Growth 1.8M times last year and spent an estimated £1.3M. The top 5 brands take 61% of clicks. Demand peaks in Jan–Mar. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- -22.1%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £1.3Ma year
- Peak month
- January3.2× the quietest month
- Top search term
- hair growth serum331K searches a year
02 · Price
A sale here is worth £16.26.
Listings sell for £16.26 on average, from £3.00 to £56.45. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At £16.26 that is £33K to £41K a year per listing.
- Average price
- £16.26inside the $15 to $100 sweet spot
- Price range
- £3.00–£56.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £33K–£41K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Hair Loss Prevention. It carries 13,100 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 91%
- Out of stock, average day
- 0.0%
- Average rank
- #27in Hair Loss Prevention
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 13,100per listing
- Listings tracked
- 33
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Hair Growth products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kérastase Genesis Sérum Anti-Chute Fortifiant Leave-In Hair Serum 90ml
- Price
- £29.16
- Rating
- 4.6/5
- Reviews
- 8,153
- Age
- 6y ago

Botanic Hearth Rosemary Hair Oil 6.7 Fl Oz (198 ml) | Hair Growth Oil for Thicker Hair Scalp Treatment for Hair Loss Dry & Frizzy Hair Repair Deep Nourishing Oil for All Hair Types
- Price
- £10.37
- Rating
- 4.4/5
- Reviews
- 33,842
- Age
- 2y ago
![Wild Growth Hair Oil 4 Oz by WILD GROWTH CO. [Beauty]](https://m.media-amazon.com/images/I/31DkfgoQuhL.jpg)
Wild Growth Hair Oil 4 Oz by WILD GROWTH CO. [Beauty]
- Price
- £8.25
- Rating
- 4.5/5
- Reviews
- 594
- Age
- 11y ago

Nature Spell Rosemary Oil for Hair Growth with Root Comb Applicator 150ml
- Price
- £8.32
- Rating
- 4.4/5
- Reviews
- 6,319
- Age
- 2y ago

Hair Growth Oil 100% Natural Hair Oil with Caffeine Biotin Castor Oil Argan Oil Coconut Oil and Rosemary Oil Effective Thickening Mask & Hair Loss Treatment
- Price
- £18.87
- Rating
- 4.4/5
- Reviews
- 11,351
- Age
- 4y ago
Trending
estimated 90-day click momentum
YaaHei Hair Growth Serum Rosemary Oil for Men & Women 60 ml
- Price
- £12.32
- Rating
- 5.0/5
- Reviews
- 22
- Age
- 3mo ago

Bare Anatomy Hair Density Serum 30ml | Redensyl Baicapil Anagain & Capilia Longa | Helps Improve Hair Density & Reduce Thinning | Lightweight Scalp Serum | Men & Women
- Price
- £12.18
- Rating
- 4.7/5
- Reviews
- 225
- Age
- 6mo ago

Kérastase Genesis Anti-Hair Fall Serum Travel Friendly Size Fortifying & Moisturising For All Hair Types 30ml
- Price
- £17.65
- Rating
- 4.6/5
- Reviews
- 8,153
- Age
- 7mo ago

Botanic Hearth Rosemary Hair Oil 6.7 Fl Oz (198 ml) | Hair Growth Oil for Thicker Hair Scalp Treatment for Hair Loss Dry & Frizzy Hair Repair Deep Nourishing Oil for All Hair Types
- Price
- £10.37
- Rating
- 4.4/5
- Reviews
- 33,842
- Age
- 2y ago

The Ordinary Multi-Peptide Serum for Hair Density and Scalp Support Peptide-Powered Formula for Thicker Fuller Looking Hair 60ml
- Price
- £16.19
- Rating
- 4.2/5
- Reviews
- 478
- Age
- 3y ago
Newest
by launch date
YaaHei Hair Growth Serum Rosemary Oil for Men & Women 60 ml
- Price
- £12.32
- Rating
- 5.0/5
- Reviews
- 22
- Age
- 3mo ago

Bare Anatomy Hair Density Serum 30ml | Redensyl Baicapil Anagain & Capilia Longa | Helps Improve Hair Density & Reduce Thinning | Lightweight Scalp Serum | Men & Women
- Price
- £12.18
- Rating
- 4.7/5
- Reviews
- 225
- Age
- 6mo ago

Kérastase Genesis Anti-Hair Fall Serum Travel Friendly Size Fortifying & Moisturising For All Hair Types 30ml
- Price
- £17.65
- Rating
- 4.6/5
- Reviews
- 8,153
- Age
- 7mo ago

Be Bodywise Rosemary Hair Growth Serum (Roll On) | 3% Redensyl & 2% Anagain | Hair fall control serum for Women & Men | Promotes Hair Growth & Stimulates Hair Follicles | For All Hair Types | 25ml
- Price
- £9.37
- Rating
- 4.1/5
- Reviews
- 1,601
- Age
- 1y ago

Bare Anatomy Rosemary & Rice Water Growth Spray | Thicker Voluminous & Hydrated Hair | Reduces Breakage | Non Greasy & Fast Absorbing | 100% Natural Extract | All Hair Types | 100ml
- Price
- £8.43
- Rating
- 4.0/5
- Reviews
- 2,626
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
171
Est. top-5 brand share
61%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 86%
Open market
33%
- KÉRASTASE31%
- Nature Spell9%
- Botanic Hearth8%
- Wild Growth8%
- Forest & Shore6%
- Nutrition Geeks6%
Demand
Hair Growth search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Mar · busiest ÷ quietest = 3.2×
Search terms
Top Hair Growth search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hair growth serum331K/yr
- hair growth393K/yr
- hair growth oil195K/yr
- kerastase genesis149K/yr
- kerastase serum78K/yr
- hair loss treatment for women88K/yr
- hair serum for hair growth43K/yr
- kerastase genesis serum53K/yr
- hair oils for hair growth53K/yr
- champo hair loss serum72K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Growth
We read the reviews and the return reasons for every product selling here.
“So expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Growth questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









