Face Masks
Face Masks shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 6% of 2,481 Beauty niches · +13 vs the category median of 47
Is Face Masks profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Face Masks is a £2.3M/yr Amazon United Kingdom market (4.4M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Dec. Verdict: Worth a look — 60/100.
Face Masks: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -16.5% over the last 90 days and 6.5% of searches end in a purchase.
£2.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 63% of demand, so 37% of the market is open.
37%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 32 products
Top Face Masks products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BIODANCE Bio-Collagen Real Deep Face Mask 4 Pcs | Hydrogel Overnight Mask | Pore Minimizing and Elasticity Improvement | Korean Face Mask for Glass Skin | Korean Skincare
- Price
- £9.02
- Rating
- 4.4/5
- Reviews
- 47,678
- Age
- 2y ago
medicube Salmon DNA PDRN pink collagen jelly gel mask | overnight face mask for glass glow skin- elasticity hydrating firming and moisturising | korean skincare 28g 4ea
- Price
- £9.27
- Rating
- 4.4/5
- Reviews
- 12,889
- Age
- 1y ago
Abena Type IIR Disposable Face Mask with Ear Loops - Pack of 50
- Price
- £2.12
- Rating
- 4.6/5
- Reviews
- 2,803
- Age
- 5y ago
Garnier Mask Icons Discovery Collection - Face & Eye Sheet Masks Set for Dehydrated Dull and Tired Skin includes Vitamin C* Hyaluronic Acid Niacinamide - Pack of 5 sheet Masks
- Price
- £6.76
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 6mo ago
Garnier Sheet Mask (Pack of 5 (All Variant))
- Price
- £8.03
- Rating
- 4.7/5
- Reviews
- 3,983
- Age
- 3y ago
Trending
90-day click momentum
AirGearPro FFP3 Face Mask with Exhalation Valve Filtration Respirator for Adults Comfortable Protective FFP3 Mask for Dust Painting Construction Pack of 20
- Price
- £24.27
- Rating
- 4.4/5
- Reviews
- 273
- Age
- 1y ago
The Adventure Face Mask FFP3 Certified Respirator with Ear Loops Compact Fit for Smaller Faces Box of 10 White
- Price
- £8.32
- Rating
- 4.0/5
- Reviews
- 144
- Age
- 4y ago
VEVOX FFP1 Dust Mask - Set of 5 - Valved Face Masks - Respirator - Protection e.g. for Construction Building Work Sanding Woodworking Fine Dusts Aersoles or Particles
- Price
- £11.77
- Rating
- 4.6/5
- Reviews
- 166
- Age
- 2y ago
VEVOX FFP3 Dust Mask - Set of 5 - Valved Face Masks - Respirator - Protection e.g. for Construction Sanding Spray Painting Cleaning Mould Fine Dusts or Asbestos Particles
- Price
- £14.89
- Rating
- 4.5/5
- Reviews
- 3,093
- Age
- 5y ago
LONGKING Balaclava Ski Face Mask for Men Skiing Snowboarding Motorcycle UV Protection & Wind Protection Black
- Price
- £2.74
- Rating
- 4.3/5
- Reviews
- 6,580
- Age
- 4y ago
Newest
by launch dateGarnier Mask Icons Discovery Collection - Face & Eye Sheet Masks Set for Dehydrated Dull and Tired Skin includes Vitamin C* Hyaluronic Acid Niacinamide - Pack of 5 sheet Masks
- Price
- £6.76
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 6mo ago
Yargkos 8 Pcs Collagen Facial Mask Real Deep Hydrogel Face Sheet Mask Skincare Moisturizing Hydrating Jelly Gel Mask Elasticity Improvement Pore Minimizing Self Care Gifts for Women
- Price
- £7.33
- Rating
- 4.1/5
- Reviews
- 245
- Age
- 7mo ago
LOreal Paris Glass Skin Korean Face Mask 4 Pcs Revitalift Filler Hydrogel Glow Mask Korean Inspired Skincare Visibly Transform Skin Dewy Plumped and Refreshed Look
- Price
- £8.87
- Rating
- 4.2/5
- Reviews
- 593
- Age
- 9mo ago
medicube Kojic Acid Turmeric Brightening Gold Jelly Gel Mask | Overnight Face Mask for Glass Glow Skin- Elasticity Hydrating Firming and Moisturizing | Korean Skincare 28grams x 4ea
- Price
- £9.07
- Rating
- 4.4/5
- Reviews
- 12,889
- Age
- 1y ago
AirGearPro FFP2 Mask with Valve (10-Pack) FFP2 Respirator Mask & Dust Mask for Fine Dust Sanding & Building Work PPE Respiratory Mask
- Price
- £13.58
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
24 falling
Sellers
202
Top-5 brand share
63%
Top 20: 97%
Top-5 click share
48%
Top 20: 88%
Open market
31%
- BIODANCE16%
- Garnier15%
- medicube15%
- ABENA9%
- AirGearPro8%
- VEVOX6%
Face Masks demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.4×
Top Face Masks search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- face masks1.7M/yr
- face mask739K/yr
- mask361K/yr
- face masks skincare470K/yr
- korean face mask232K/yr
- sheet mask132K/yr
- garnier face masks131K/yr
- masks118K/yr
- facemask51K/yr
- face masks covid88K/yr
What reviews say buyers love and hate about Face Masks
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“reasonable quality for the price”
“Good value for money”
“Nice hydration”
“amazing for sensitive skin”
“Soft skin”
What buyers complain about
52% of reviews“Allergic Reaction”
“no moisture at all”
“My face is red and burning”
“These are super cheap quality”
“Waste of money”
Face Masks return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
39%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Face Masks questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
