Face Masks

Shoppers searched for this 4.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.3M a year.

Searches, last 12 months

4.4M

Growth, 90 days vs prior 90

-16.5%

Conversion, latest week

6.5%

Market size, estimated

£2.3Ma year

Peak month

December2.4× the quietest month

Top search term

face masks1.7M searches a year

Listings sell for £8.03 on average, from £1.66 to £24.27. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At £8.03 that is £48K to £64K a year per listing.

Average price

£8.03under the $15 to $100 sweet spot

Price range

£1.66–£24.27

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

300K–400K

Units per listing a year

6,000–8,000

Revenue per listing a year

£48K–£64K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #19 within Face. It carries 7,752 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

97%

Out of stock, average day

3.9%

Average rank

#19in Face

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,752per listing

Listings tracked

32

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

39 months