Gel Nail Polish
Gel Nail Polish clears our launch bar: a $958K/yr market growing +7.5% this quarter with returns at 0.6%.
Flapen Score
Top 4% of 2,481 Beauty niches · +15 vs the category median of 47
Is Gel Nail Polish profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Gel Nail Polish is a £958K/yr Amazon United Kingdom market (3.9M searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jul–Dec. Verdict: Launch it — 62/100.
Gel Nail Polish: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +7.5% over the last 90 days and 2.1% of searches end in a purchase.
£958K
revenue / yr
Who owns the niche?
The top 5 brands hold 71% of demand, so 29% of the market is open.
29%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 50 products
Top Gel Nail Polish products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
VANREESA Gel Nail Polish Set 45+5 PCS Classic White Black Red Glitter Pink Blue Gel Polish Set with Base Top Coat Suitable for All Seasons Soak Off Nail Varnish Kit Nail Salon Set Gifts for Women
- Price
- £14.15
- Rating
- 4.4/5
- Reviews
- 684
- Age
- 2y ago
beetles Jelly Gel Nail Polish Set 6 Colours Milky White Nude Sheer Pink Translucent Soak off Uv Nail Gel DIY Manicure Design Gift for Women Girls
- Price
- £10.58
- Rating
- 4.4/5
- Reviews
- 7,320
- Age
- 3y ago
Vishine Glitter Nude Pink Gel Polish Iridescent Shimmer Jelly Neutral Color Skin Tone Clear Pink 8ml Sparkle Pink Natural Soak off UV LED Cured for Home Salon DIY Nail Art E030
- Price
- £3.43
- Rating
- 4.4/5
- Reviews
- 2,630
- Age
- 2y ago
VANREESA Gel Nail Polish Set 21+3 U V Gel Nail Polish with Base and Top Coat White Pink Brown Blue Green Gels Polish Set Suitable for All Seasons Nail Salon Kit Gifts for Women DIY at Home
- Price
- £8.00
- Rating
- 4.2/5
- Reviews
- 1,079
- Age
- 1y ago
PEACECOLOR 30PCS Gel Nail Polish Spring Summer Colors White Pink Green Soak Off U V/LED Gel Polish with Base Coat and Glitter Matte & Glossy Top Coat Nail Art Set DIY Home Gifts for Women
- Price
- £9.44
- Rating
- 4.2/5
- Reviews
- 97
- Age
- 8mo ago
Trending
90-day click momentum
VANREESA Gel Nail Polish Set 55 Colours Gel Nail Polish Kit with Base Top Coat Sutiable for All Seasons Nail Varnish Professional DIY Nail Art at Home Gift for Women
- Price
- £15.96
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 1y ago
![Mylee Gel Nail Polish 8ml [Pastel Chic] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Nude Range] - Long Lasting & Easy to Apply](https://m.media-amazon.com/images/I/31ELBjJp8+L.jpg)
Mylee Gel Nail Polish 8ml [Pastel Chic] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Nude Range] - Long Lasting & Easy to Apply
- Price
- £7.84
- Rating
- 4.3/5
- Reviews
- 745
- Age
- 1y ago
Bluesky Gel Nail Polish 10ml Summer Coral BSH019 - Peach Coral UV LED Gel Nail Varnish Chip-Free 21 Day Manicure Professional Salon & Home Use Easy Soak Off Vegan & Cruelty Free
- Price
- £6.37
- Rating
- 4.4/5
- Reviews
- 8,656
- Age
- 12y ago
![Mylee Gel Nail Polish 8ml [XOXO] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Nude Range] - Long Lasting & Easy to Apply](https://m.media-amazon.com/images/I/312GbiKeoNL.jpg)
Mylee Gel Nail Polish 8ml [XOXO] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Nude Range] - Long Lasting & Easy to Apply
- Price
- £7.77
- Rating
- 4.3/5
- Reviews
- 745
- Age
- 1y ago
JODSONE Gel Nail Polish Set 32+4 PCS Classic White Black Red Purple Pink Blue Gel Polish Set with Base Top Coat Suitable for All Seasons Soak Off Nail Varnish Kit Nail Salon Set Gifts for Women
- Price
- £12.04
- Rating
- 4.3/5
- Reviews
- 11,195
- Age
- 1y ago
Newest
by launch date
Mylee Super Pigment Builder Gel 13ml Rose Petal Intense Colour Strength & Sculpting Opaque in 2 Layers Lasts Up to 4 Weeks Vegan & Cruelty-Free Builder Gel for Strong Flawless Nails
- Price
- £11.17
- Rating
- 4.3/5
- Reviews
- 268
- Age
- 6mo ago
PEACECOLOR 30PCS Gel Nail Polish Spring Summer Colors White Pink Green Soak Off U V/LED Gel Polish with Base Coat and Glitter Matte & Glossy Top Coat Nail Art Set DIY Home Gifts for Women
- Price
- £9.44
- Rating
- 4.2/5
- Reviews
- 97
- Age
- 8mo ago
PEACECOLOR Pearl Gel Nail Polish 6 Colours Cat Eye Soak-Off UV/LED Polish Purple Pink Rose Blue Magnetic Mermaid Swirl Shell Gel Polish with Magnet for DIY Manicure Gifts for Women 10ML
- Price
- £8.06
- Rating
- 4.0/5
- Reviews
- 506
- Age
- 11mo ago
JODSONE Gel Nail Polish Kit with U V Light 32 Colors Gel Polish Nail + 4 Functional Adhesive Bottles Kit Soak Off Manicure Tools Gifts for Women
- Price
- £27.85
- Rating
- 4.3/5
- Reviews
- 15,950
- Age
- 12mo ago
Mylee Gel Nail Polish 8ml [Pastel Chic] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Nude Range] - Long Lasting & Easy to Apply
- Price
- £7.84
- Rating
- 4.3/5
- Reviews
- 745
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
Brands
15 falling
Sellers
25
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
34%
Top 20: 73%
Open market
20%
- VANREESA24%
- PEACECOLOR15%
- phoenixy12%
- Vishine10%
- beetles Gel Polish9%
- MYLEE9%
Gel Nail Polish demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Dec · busiest ÷ quietest = 2.0×
Top Gel Nail Polish search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- gel nail polish1.8M/yr
- gel nail polish set658K/yr
- gel polish427K/yr
- nail gel130K/yr
- gel polish set116K/yr
- gel nails109K/yr
- uv gel nail polish102K/yr
- nail gel polish89K/yr
- shellac nail polish83K/yr
- gel nail79K/yr
What reviews say buyers love and hate about Gel Nail Polish
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Beautiful colours”
“The bottles are also great quality”
“Good for the price”
“Easy to apply”
“easy to put on”
What buyers complain about
62% of reviews“Inconsistent quality”
“the colour is completely off”
“Bottles too small”
“Broken”
“Some of the thinner ones are almost too thin”
Gel Nail Polish return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
53%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Gel Nail Polish questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
