Gel Nail Polish

Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £958K a year.

Searches, last 12 months

3.9M

Growth, 90 days vs prior 90

+7.5%

Conversion, latest week

2.1%

Market size, estimated

£958Ka year

Peak month

December2.0× the quietest month

Top search term

gel nail polish1.8M searches a year

Listings sell for £11.73 on average, from £3.29 to £56.51. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 750 to 1,000 of them. At £11.73 that is £9K to £12K a year per listing.

Average price

£11.73under the $15 to $100 sweet spot

Price range

£3.29–£56.51

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

750–1,000

Revenue per listing a year

£9K–£12K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #47 within Manicure & Pedicure. It carries 3,937 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

12.4%

Average rank

#47in Manicure & Pedicure

Average rating

4.28 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,937per listing

Listings tracked

50

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

4Amazon's first-year sales bar

Average brand age

34 months