Baby Products
£162.2M/yr of tracked demand across 638 niches on Amazon United Kingdom (median 90-day growth -5.7%) — led by clip on fan at 76/100.
Baby Products on Amazon UK in one read
Everything a seller checks before picking a lane, in three answers.
How big is it?
A £162.2M/yr market across 638 tracked niches. 4.9M Amazon searches last week.
£162.2M
tracked market / yr
Where is it heading?
The median niche shrank -5.7% in search demand over the last 90 days.
-5.7%
median 90-day growth
How open is it?
10 of 638 tracked niches clear our launch bar today. 126 run without a dominant brand.
10
launch-ready niches
Market map
Every tracked niche sized by yearly market — the shelf at a glance.
baby wipes
£4.6Mscore 55 · Worth a look
baby
£3.5Mscore 54 · Worth a look
baby monitor
£3.3Mscore 62 · Worth a look
baby bottle maker
£3.2Mscore 52 · Worth a look
baby gate
£2.4Mscore 59 · Launch it
newborn bottles
£2.3Mscore 55 · Worth a look
breast pumps
£2.2Mscore 70 · Worth a look
black shampoo
£1.9Mscore 60 · Launch it
tommee tippee steriliser
£1.8Mscore 55 · Worth a look
luxury shower gel
£1.7Mscore 55 · Worth a look
baby toys
£1.5Mscore 63 · Launch it
nappy bin refill cassettes
£1.5Mscore 63 · Worth a look
dummy
£1.4Mscore 55 · Worth a look
purple shampoo
£1.4Mscore 56 · Worth a look
manual breast pumps
£1.4Mscore 55 · Worth a look
potty
£1.3Mscore 57 · Worth a look
baby bouncer
£1.2Mscore 62 · Launch it
car seats
£1.2Mscore 53 · Worth a look
nappy bags
£1.2Mscore 56 · Worth a look
nappies size 5
£1.1Mscore 59 · Launch it
pram fan
£1.1Mscore 69 · Launch it
high chair
£1.1Mscore 60 · Worth a look
stroller
£1.0Mscore 59 · Worth a look
baby walker
£1.0Mscore 64 · Launch it
travel cot
£986Kscore 52 · Worth a look
nappies size 6
£985Kscore 57 · Worth a look
nappies
£973Kscore 60 · Worth a look
playpen
£963Kscore 64 · Launch it
white noise machine
£961Kscore 54 · Worth a look
baby play mat
£905Kscore 66 · Launch it
changing mat
£885Kscore 53 · Worth a look
face towels
£879Kscore 58 · Launch it
cupboard locks for children
£858Kscore 56 · Worth a look
loom bands
£843Kscore 61 · Worth a look
nasal aspirator baby
£841Kscore 56 · Worth a look
nappies size 4
£820Kscore 53 · Worth a look
flask for baby bottles
£784Kscore 54 · Worth a look
booster seat
£762Kscore 50 · Worth a look
teething toys for baby
£761Kscore 52 · Worth a look
cot bed
£759Kscore 57 · Worth a look
newborn dummies
£753Kscore 50 · Worth a look
bottle brush
£732Kscore 61 · Worth a look
milkshake hair products
£692Kscore 59 · Worth a look
hypochlorous acid
£666Kscore 54 · Worth a look
baby food blender
£665Kscore 56 · Worth a look
cot mattress
£663Kscore 56 · Worth a look
talcum powder
£656Kscore 50 · Worth a look
toddler toilet seat
£644Kscore 59 · Worth a look
baby bath
£632Kscore 54 · Worth a look
baby bath seat
£616Kscore 51 · Worth a look
toddler bed
£613Kscore 60 · Worth a look
kids shower gel
£598Kscore 51 · Worth a look
baby girl
£592Kscore 57 · Worth a look
psoriasis shampoo
£583Kscore 57 · Worth a look
kids water bottles
£583Kscore 60 · Worth a look
la roche posay sunscreen 50 kids
£573Kscore 56 · Worth a look
hamper basket
£551Kscore 60 · Worth a look
nappies size 7
£519Kscore 59 · Worth a look
door lock
£510Kscore 61 · Worth a look
baby sun cream
£507Kscore 58 · Worth a look
colic relief for babies
£480Kscore 54 · Worth a look
baby annabell
£469Kscore 50 · Worth a look
retractable stair gate
£469Kscore 63 · Worth a look
face cloth
£468Kscore 59 · Worth a look
wearable breast pump
£453Kscore 65 · Worth a look
lynx shower gel
£452Kscore 56 · Worth a look
nursing pillow
£435Kscore 55 · Worth a look
bibs
£427Kscore 55 · Worth a look
kids shampoo
£420Kscore 53 · Worth a look
nappy caddy
£416Kscore 52 · Worth a look
sun spray spf 50
£413Kscore 59 · Worth a look
curly hair shampoo and conditioner
£404Kscore 58 · Worth a look
clip on fan
£388Kscore 76 · Worth a look
swim nappies
£355Kscore 61 · Worth a look
travel potty
£351Kscore 58 · Worth a look
next to me crib sheets
£346Kscore 54 · Worth a look
fire guard
£325Kscore 58 · Worth a look
+23 too small to tile at tap-target size — every entry is listed below the map
Top 100 of 250 niches by market size shown
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — median niche search growth of -5.7% over the last 90 days.
No pronounced peak months · busiest ÷ quietest = 1.2×
Niches
The category four ways: who scores best, who sells most, who is gaining searches, and who just emerged.
Best Flapen score
Biggest markets
Trending
Products
The category's products three ways: who sells most, who is gaining clicks, and who just landed.
Top sellers
by 90-day clicks
by Amazon Sensitive Baby Wipes 1008 Wipes Unscented 18 Pack of 56
- Price
- £8.83
- Rating
- 4.7/5
- Reviews
- 33,538
- Age
- 6y ago
WaterWipes Sensitive+ Newborn & Baby Wipes 720 Count (12 Packs) 3-In-1 Cleans Cares Protects 99.9% Water Unscented
- Price
- £20.02
- Rating
- 4.8/5
- Reviews
- 15,716
- Age
- 5y ago
Regalo Safety Easy Step Baby Gate for Doorways & Bottom of Stairs Fits Openings 73.6-95.5cm (Extension Included) Pressure Mounted for Babies Toddlers & Pets
- Price
- £18.42
- Rating
- 4.3/5
- Reviews
- 102,261
- Age
- 13y ago
PaPaFboy Mini Portable Pram Fan Rechargeable Small Clip on Fan for Stroller Detachable 3 Speed 360 Rotate Flexible Tripod Handheld Desk Cooling for Car Seat Crib Treadmill Travel Essentials
- Price
- £13.87
- Rating
- 4.2/5
- Reviews
- 2,938
- Age
- 3y ago
by Amazon Fresh Baby Wipes 336 Wipes 6 Pack of 56
- Price
- £3.35
- Rating
- 4.7/5
- Reviews
- 14,044
- Age
- 4y ago
Trending
90-day click momentum
Small Woven Nursery Basket Baby Baskets for Nursery Storage Organiser White
- Price
- £7.00
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 4mo ago
Dimetey Large Clear Cellophane Gift Basket Bags with Pull Bows Gold Star Design 70x50cm for Birthdays Annivesary Christmas Holiday Small Business All Occassion
- Price
- £3.99
- Rating
- 3.5/5
- Reviews
- 4
- Age
- 4mo ago
BABY born Annabell 43cm soft doll with functions and sound for children from 3 years incl. accessories
- Price
- £49.19
- Rating
- 4.5/5
- Reviews
- 211
- Age
- 1y ago
Lotvic Gift Basket Hamper Kit Empty Hamper Basket with Cellophane Bags and Pull Bows Gift Baskets with Handles Woven Gift Baskets for Baby Shower Wedding Birthday Housewarming (Khaki & White)
- Price
- £10.84
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 5mo ago
goeringii Baby Activity Table Baby Musical Toys 6-12 Months Activity Center for 1 2 3 Years Old (Size:30 * 30 * 30cm)
- Price
- £19.83
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 4mo ago
Newest
by launch date
Amazon Brand - Mama Bear Disney Ultra Dry Nappies Size 4+ (9-15 kg) 80 Count White
- Price
- £12.46
- Rating
- 4.0/5
- Reviews
- 96
- Age
- today
No-Drill Freestanding Dog Stair Gate & Barrier for UK Standard Stairs | Pet Stopper for Doorways | Easy Set Up Anti-Tipping Customisable Water-Resistant MDF Small & Large Dogs - Green (30x60) cm
- Price
- £13.74
- Rating
- 4.0/5
- Reviews
- 35
- Age
- 1w ago
HEUIOP 10 PCS Newborn Bibs Soft Cotton Baby Teething Bibs Soft and Absorbent with Adjustable Snaps for Infant Toddler Boys Girls One Size
- Price
- £11.91
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1w ago
HEUIOP Baby Gate Stairs Portable Mesh Pet Stair Gate with Installation Tools Retractable No Drilling Safety Stair Gates for Stairway Doorway Indoor (110x72cm)
- Price
- £8.97
- Rating
- 1.6/5
- Reviews
- 6
- Age
- 1w ago
hommova 6 PCS Animal Shapes Baby Sponges for Bath Cute Baby Bath Sponge for Toddler Infan Natural Soft and Comfortable
- Price
- £7.01
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 2w ago
Common Baby Products questions
The questions sellers ask about the category, answered from the same tracked metrics.