Pet Supplies
£283.8M/yr of tracked demand across 875 niches on Amazon United Kingdom (median 90-day growth -7.2%) — led by dog cooling mats at 85/100.
Pet Supplies on Amazon UK in one read
Everything a seller checks before picking a lane, in three answers.
How big is it?
A £283.8M/yr market across 875 tracked niches. 5.6M Amazon searches last week.
£283.8M
tracked market / yr
Where is it heading?
The median niche shrank -7.2% in search demand over the last 90 days.
-7.2%
median 90-day growth
How open is it?
19 of 875 tracked niches clear our launch bar today. 135 run without a dominant brand.
19
launch-ready niches
Market map
Every tracked niche sized by yearly market — the shelf at a glance.
cat food
£15.7Mscore 60 · Worth a look
dog food
£7.2Mscore 60 · Worth a look
cat litter tray
£4.8Mscore 67 · Worth a look
cat biscuits
£4.7Mscore 58 · Worth a look
dog poo bags
£4.3Mscore 59 · Launch it
dog toys
£3.8Mscore 70 · Worth a look
dog treats
£3.7Mscore 66 · Worth a look
flea treatment for dogs
£3.5Mscore 75 · Launch it
flea treatment cat
£3.5Mscore 67 · Launch it
cat scratching post
£3.4Mscore 64 · Worth a look
therapet
£3.0Mscore 57 · Worth a look
joint supplements for dogs
£2.9Mscore 56 · Worth a look
cat toys
£2.8Mscore 68 · Launch it
salmon dog food
£2.7Mscore 61 · Launch it
dog bed
£2.6Mscore 65 · Worth a look
cat treats
£2.5Mscore 57 · Launch it
gastrointestinal dog food
£2.4Mscore 61 · Launch it
grain free dog biscuits
£2.3Mscore 58 · Worth a look
untamed cat food wet
£2.0Mscore 66 · Launch it
kitten food
£1.9Mscore 60 · Launch it
small dog food
£1.8Mscore 60 · Worth a look
dog cooling mats
£1.8Mscore 85 · Launch it
hypoallergenic dog food
£1.7Mscore 60 · Worth a look
probiotics for dogs
£1.7Mscore 67 · Worth a look
senior dog food
£1.7Mscore 63 · Worth a look
cat water fountain
£1.7Mscore 72 · Launch it
dog clippers
£1.5Mscore 63 · Launch it
dog plaque remover
£1.5Mscore 57 · Launch it
chicken dog food
£1.3Mscore 59 · Worth a look
dog crate
£1.3Mscore 60 · Worth a look
renal cat food
£1.2Mscore 62 · Worth a look
automatic cat feeder
£1.2Mscore 67 · Launch it
antlers for dogs
£1.2Mscore 65 · Worth a look
dental sticks dogs
£1.2Mscore 58 · Worth a look
low fat dog food
£1.2Mscore 59 · Launch it
dog balls
£1.1Mscore 55 · Worth a look
rabbit food
£1.1Mscore 56 · Worth a look
yak chews for dogs
£1.1Mscore 66 · Worth a look
royal canin wet dog food
£1.1Mscore 57 · Worth a look
dog ball launcher
£1.1Mscore 76 · Launch it
dog ear drops
£1.1Mscore 60 · Worth a look
dog steps
£1.0Mscore 65 · Worth a look
puppy food
£994Kscore 63 · Worth a look
dog lead
£971Kscore 59 · Worth a look
purina one cat food wet
£889Kscore 56 · Launch it
cat bowl
£881Kscore 59 · Launch it
hamster toys
£872Kscore 60 · Worth a look
royal canin gastrointestinal dog food
£868Kscore 57 · Launch it
chicken twists dog treats
£866Kscore 56 · Worth a look
chicken twists for dogs
£792Kscore 56 · Worth a look
scratching post
£788Kscore 63 · Worth a look
senior cat food dry
£774Kscore 57 · Worth a look
anti barking dog collars
£767Kscore 63 · Worth a look
dog anxiety relief
£721Kscore 58 · Worth a look
flea collar for cats
£593Kscore 67 · Worth a look
dog training treats
£459Kscore 55 · Worth a look
dog bowls with stand
£458Kscore 58 · Worth a look
+43 too small to tile at tap-target size — every entry is listed below the map
Top 100 of 250 niches by market size shown
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — median niche search growth of -7.2% over the last 90 days.
No pronounced peak months · busiest ÷ quietest = 1.3×
Niches
The category four ways: who scores best, who sells most, who is gaining searches, and who just emerged.
Best Flapen score
Biggest markets
Trending
Products
The category's products three ways: who sells most, who is gaining clicks, and who just landed.
Top sellers
by 90-day clicks
FELIX Original Mixed Selection in Jelly Wet Cat Food 40x85g
- Price
- £8.27
- Rating
- 4.6/5
- Reviews
- 4,436
- Age
- 2y ago
ProDen PlaqueOff Powder for Dogs & Cats Tartar & Bad Breath Remover 100% Natural Teeth Cleaner and Plaque Remover 60 g
- Price
- £10.69
- Rating
- 4.2/5
- Reviews
- 32,963
- Age
- 18y ago
Cat Water Fountain for Drinking: Stainless Steel Cat Fountain - 2.2L Water Fountain Cat Bowl - Pet Water Fountain - Cat Drinking Fountain - Visible Water Level Cat Water Dispensers - GIOTOHUN
- Price
- £16.67
- Rating
- 4.0/5
- Reviews
- 13,207
- Age
- 1y ago
PET ADORE Dog Cooling Mat Soft Thick Foam Supportive Gel Self Cooling Pad for Dogs & Cats in Summer. Durable Anti-Scratch 450 Micron Oxford Fabric (40cm x 30cm)
- Price
- £9.30
- Rating
- 3.9/5
- Reviews
- 576
- Age
- 1y ago
Earth Rated Dog Poo Bags Guaranteed Leak Proof and Extra Thick Waste Bag Refill Rolls For Dogs Lavender Scented 270 Count
- Price
- £9.10
- Rating
- 4.8/5
- Reviews
- 217,012
- Age
- 12y ago
Trending
90-day click momentum
AGGERDOT Dog Toys 4 Pack: Indestructible Dog Toys for Aggressive Chewers Tough Nylon Dog Chew Toys for Medium & Large Dogs Bacon Flavour Durable Dog Bones Long Lasting Dog Toys for Boredom
- Price
- £12.81
- Rating
- 4.2/5
- Reviews
- 74
- Age
- 6mo ago
HeiTao 1 Pcs Feather Cat Teaser Wand 30.5cm
- Price
- £2.72
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 3mo ago
YULOYI Cat Toys for Indoor Cats 34 Pack Interactive Cat Toy Set for Kitten
- Price
- £5.83
- Rating
- 4.7/5
- Reviews
- 2,836
- Age
- 1y ago
Dgerp Cat Chew Ropes 4Pcs Safe Cat Chew Toys for Indoor Cats with Catnip
- Price
- £5.57
- Rating
- 4.4/5
- Reviews
- 1,324
- Age
- 10mo ago
KRENIE Dog Birthday Toy Plush Bone Fun Interactive Pet Present for Small to Medium Dogs Soft Rainbow Birthday Celebration Gift with Bone-Shaped Appeal Perfect Party Favor for Special Occasions
- Price
- £5.09
- Rating
- 3.4/5
- Reviews
- 30
- Age
- 7mo ago
Newest
by launch date
Hedgeink Cat Tunnel S-Shape Peekaboo Cat Cave with Toys Tunnels for Indoor Cats Foldable Rabbit Play Tubes for Guinea Pig Ferret Hamster Puppy Bunny Kitten Brown cat
- Price
- £8.76
- Rating
- 4.1/5
- Reviews
- 23
- Age
- today
ColEaze Cat Calming Chews 220cct
- Price
- £15.99
- Rating
- 4.3/5
- Reviews
- 9
- Age
- today
beseloa Anti Barking Device for Dogs Ultrasonic Dog Repeller 2-in-1 Handheld Dog Bark Deterrent Device with LED Light Indoor Outdoor Anti-Bark Device for Small Medium & Large Dogs
- Price
- £9.27
- Rating
- 2.5/5
- Reviews
- 3
- Age
- today
Vibbang Mini Pet Tracker for Cats and Dogs Cat Tracker with Collar GPS Tracker for Dogs and Cats Compatible with iOS No Monthly Fees Mini GPS Tracker Device
- Price
- £9.84
- Rating
- 2.4/5
- Reviews
- 6
- Age
- today
Cat
- Price
- £14.84
- Rating
- 2.7/5
- Reviews
- 5
- Age
- today
Common Pet Supplies questions
The questions sellers ask about the category, answered from the same tracked metrics.