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Untamed Cat Food Wet

Pass

Untamed Cat Food Wet scores 66 out of 100, a Pass. Shoppers spend $2.0M a year here, search demand grew +9.8% this quarter, and returns run at 0.1% of orders.

Flapen Score
66
66 / 100
Top 4% of 875 Pet Supplies niches · +16 vs the category median of 50
Market size
£2.0M/yr1.2M searches / yr
90-day growth
+9.8%search demand this quarter
Competition
31%top-5 click share · 6 brands · 154 sellers

Flapen Score

Untamed Cat Food Wet against its category

The dotted line is the Pet Supplies average. Past it, Untamed Cat Food Wet is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Untamed Cat Food Wet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Untamed Cat Food Wet 1.2M times last year and spent an estimated £2.0M. The top 5 brands take 100% of clicks. Flapen scores it 66 out of 100, a Pass.

01 · Demand

13.1% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+9.8%
Conversion, latest week
13.1%
Market size, estimated
£2.0Ma year
Top search term
applaws cat wet food289K searches a year

02 · Price

A sale here is worth £12.61.

Listings sell for £12.61 on average, from £3.18 to £32.52. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At £12.61 that is £38K to £50K a year per listing.

Average price
£12.61under the $15 to $100 sweet spot
Price range
£3.18–£32.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
3,000–4,000
Revenue per listing a year
£38K–£50K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Cats. It carries 692 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
98%
Out of stock, average day
0.0%
Average rank
#43in Cats
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
692per listing
Listings tracked
52

04 · Newcomers

Amazon counts 3 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
52 months

Products

Top Untamed Cat Food Wet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£59K£119K£178K£237K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

154

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

31%

Top 20: 73%

Open market

0%

  • Applaws56%
  • Encore31%
  • Untamed10%
  • thrive2%
  • Scrumbles1%
  • COOKHOUSE1%

Demand

Untamed Cat Food Wet search demand

Weekly searches over the year. Pick a range.

25K15KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Untamed Cat Food Wet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • applaws cat wet food289K/yr
  • encore cat food237K/yr
  • untamed cat food130K/yr
  • untamed cat food wet173K/yr
  • applaws102K/yr
  • applaws cat food65K/yr
  • encore42K/yr
  • encore cat food tins24K/yr
  • canagan cat food23K/yr
  • applaws wet cat food15K/yr

Reviews and returns

What reviews say buyers love and hate about Untamed Cat Food Wet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.04

It's a little more expensive than other foods

They are not the cheapest

a little on the pricey side

Smell8%−0.03

It smells a little fishy. obviously

The chicken doesn't smell

A bit smelly

Size-Overall5%−0.02

Small tins

small

The portions feel quite small

Quality-Overall4%+0.83

However, this time the quality seems completely different

Must be higher quality ingredients

Poor quality

Taste-Overall4%−0.03

BUT she refused point blank to even taste this

Just wish the box was mixed flavours

I tasted it taste like pure chemicals no natural ingredients is it actual poison or what

Love

Pet Friendly33%

Kitty Approved

Cats Love It

Cat Approved

Quality-Overall18%+0.83

Quality food

Its good quality food

Brilliant quality

Value For Money11%−0.04

Good value for money

Excellent price

reasonably priced

Taste-Overall8%−0.03

Good taste

My cats love this food

Great food

Smell6%−0.03

no weird smell

It doesnt smell bad

Smells good

Return

0.1% Return rate 0% Fixable by listing

Flavor100%▁▁▁▁█▁

Cats didn't like most of the flavours

not just fish flavour like some others

The only thing is they don't like one flavor out of this so I give a three tins every time

FAQ

Common Untamed Cat Food Wet questions

Answered from the same tracked data.