untamed cat food wet
Launch itA $2.0M/yr market growing +9.8% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Market size
Great£2.0M£2.0M/yr · 1.2M searches
Competition
Great31%top-5 click share — an open shelf
Review moat
Good691.85avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.18–£32.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.61avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, untamed cat food wet is a £2.0M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 66/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
untamed cat food wet market data
- Units sold / yr
- 150K–200K
- avg 3,000–4,000/product
- Revenue / yr
- £1.9M–£2.5M
- units × avg price
- Conversion rate
- 13.1%
- Avg BSR
- #43
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 31%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
6 rising
Sellers
154
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
31%
Top 20: 73%
Open market
0%
- Applaws56%
- Encore31%
- Untamed10%
- thrive2%
- Scrumbles1%
- COOKHOUSE1%
Demand
Weekly Amazon search volume, last 17 weeks — +9.8% search growth over the last 90 days.Top untamed cat food wet search terms
- applaws cat wet food289K/yr
- encore cat food237K/yr
- untamed cat food130K/yr
- untamed cat food wet173K/yr
- applaws102K/yr
- applaws cat food65K/yr
- encore42K/yr
- encore cat food tins24K/yr
- canagan cat food23K/yr
- applaws wet cat food15K/yr
Top untamed cat food wet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Applaws Natural Wet Cat Food Multipack Chicken and Fish Selection in Broth 70 g Tin (Pack of 12)
Applaws£7.814.5★4,745 rev
Applaws 100% Natural Wet Cat Food Multipack Fish Selection in Broth 70g Tin (24 x 70g Tins)
Applaws£15.804.6★403 rev
Applaws Natural Wet Cat Food in Gravy Grain Free Fish Selection Multipack in Gravy in 70g Tins (12x70g cans)
Applaws£10.274.1★340 rev
Encore 100% Natural Wet Adult Cat Food Fish Selection in Broth 8x70g Tins
Encore£5.424.6★531 rev
Untamed Chicken Selection Box in Gravy Cat Food 6 x 75g
Untamed£8.193.5★6 rev
Newest
by launch dateUntamed Chicken Selection Box in Gravy Cat Food 6 x 75g
Untamed£8.196 rev
Untamed Fish Selection Box in Jelly Cat Food 6 x 75g
Untamed£8.104 rev
Untamed Fish Selection Box in Gravy Cat Food 6 x 75g
Untamed£8.173 rev
Applaws Natural Wet Cat Food Pouch Multipack Fish Selection in Jelly 70 g (24 x 70 g Pouches)
Applaws£21.8126 rev
Applaws 100% Natural Wet Cat Food Multipack Chicken and Fish Selection in Broth 70g Tin (24 x 70g Tins)
Applaws£16.4236 rev
Trending
90-day click momentumUntamed Fish Selection Box in Jelly Cat Food 6 x 75g
Untamed£8.105.0★
Applaws 100% Natural Wet Cat Food Multipack Chicken and Fish Selection in Broth 70g Tin (24 x 70g Tins)
Applaws£16.424.6★
Untamed Fish Selection Box in Gravy Cat Food 6 x 75g
Untamed£8.175.0★
Untamed Chicken Selection Box in Gravy Cat Food 6 x 75g
Untamed£8.193.5★
Applaws Natural Wet Cat Food Pouch Multipack Fish Selection in Jelly 70 g (24 x 70 g Pouches)
Applaws£21.814.6★
What buyers say about untamed cat food wet
What buyers praise and complain about, mined from review topics.What buyers love
“Kitty Approved”
“Quality food”
“Good value for money”
“Good taste”
“no weird smell”
“such a great selection of flavours”
“Great ingredients”
“a good size”
“Good for fussy cats”
“keeping him as hydrated as possible”
What buyers complain about
“It's a little more expensive than other foods”
“It smells a little fishy. obviously”
“Small tins”
“However, this time the quality seems completely different”
“BUT she refused point blank to even taste this”
“Cats didn't like most of the flavours”
“Not like the texture”
“Rubbish”
“its not easy to get all contents out of the packet”
“you cant give half information or details while advertising”
Top return reasons
Common questions
- Is untamed cat food wet profitable to sell on Amazon United Kingdom?
- The niche generates £2.0M/yr across 52 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Launch it (66/100).
- How competitive is the untamed cat food wet niche?
- 6 brands and 154 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in untamed cat food wet?
- Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 0.1%.
- What does it cost to enter the untamed cat food wet niche?
- Listings span £3.18–£32.52; the average listing price is £12.61 (sweet spot $15–$100). The average incumbent carries 692 reviews — the moat a new listing must climb.