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Untamed Cat Food Wet

Pass

Untamed Cat Food Wet scores 66 out of 100, a Pass. Shoppers spend an estimated $2.0M a year here, search demand grew +9.8% this quarter, and an estimated 0.1% of orders come back.

Flapen Score
66
66 / 100
Top 4% of 875 Pet Supplies niches · +16 vs the category median of 50
Market size
£2.0M/yr1.2M searches / yr
90-day growth
+9.8%search demand this quarter
Competition
31%top-5 click share · 6 brands · 154 sellers

Flapen Score

Untamed Cat Food Wet against its category

The dotted line is the Pet Supplies average. Past it, Untamed Cat Food Wet is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Untamed Cat Food Wet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Untamed Cat Food Wet 1.2M times last year and spent an estimated £2.0M. The top 5 brands take 100% of clicks. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 13.1% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+9.8%
Conversion, latest week
13.1%
Market size, estimated
£2.0Ma year
Top search term
applaws cat wet food289K searches a year

02 · Price

A sale here is worth £12.61.

Listings sell for £12.61 on average, from £3.18 to £32.52. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At £12.61 that is £38K to £50K a year per listing.

Average price
£12.61under the $15 to $100 sweet spot
Price range
£3.18–£32.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
3,000–4,000
Revenue per listing a year
£38K–£50K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Cats. It carries 692 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
98%
Out of stock, average day
0.0%
Average rank
#43in Cats
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
692per listing
Listings tracked
52

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
52 months

Products

Top Untamed Cat Food Wet products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.

£0£59K£119K£178K£237K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

154

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

31%

Top 20: 73%

Open market

0%

  • Applaws56%
  • Encore31%
  • Untamed10%
  • thrive2%
  • Scrumbles1%
  • COOKHOUSE1%

Demand

Untamed Cat Food Wet search demand

Weekly searches over the year. Pick a range.

25K15KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Untamed Cat Food Wet search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • applaws cat wet food289K/yr
  • encore cat food237K/yr
  • untamed cat food130K/yr
  • untamed cat food wet173K/yr
  • applaws102K/yr
  • applaws cat food65K/yr
  • encore42K/yr
  • encore cat food tins24K/yr
  • canagan cat food23K/yr
  • applaws wet cat food15K/yr

Reviews and returns

What reviews say buyers love and hate about Untamed Cat Food Wet

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Pet Friendly”
25%of negative reviews mention “Value For Money”
0.1%of orders come back
“It's a little more expensive than other foods”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Untamed Cat Food Wet questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data