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Dog Cooling Mats X Large

Pass

Dog Cooling Mats X Large scores 74 out of 100, a Pass. Shoppers spend $37K a year here, search demand grew >1,000% this quarter, and returns run at 0.2% of orders.

Flapen Score
74
74 / 100
Top 1% of 875 Pet Supplies niches · +24 vs the category median of 50
Market size
£37K/yr88K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
13%top-5 click share · 98 brands · 253 sellers

Flapen Score

Dog Cooling Mats X Large against its category

The dotted line is the Pet Supplies average. Past it, Dog Cooling Mats X Large is stronger. Inside it, weaker.

74Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Cooling Mats X Large market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Cooling Mats X Large 88K times last year and spent an estimated £37K. The top 5 brands take 28% of clicks. Flapen scores it 74 out of 100, a Pass.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
2.4%
Market size, estimated
£37Ka year
Top search term
pet cooling26K searches a year

02 · Price

A sale here is worth £17.18.

Listings sell for £17.18 on average, from £4.24 to £58.79. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £17.18 that is £0 to £2K a year per listing.

Average price
£17.18inside the $15 to $100 sweet spot
Price range
£4.24–£58.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #140 within Beds, Bedding & Furniture. It carries 1,030 reviews at 3.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
80%
Out of stock, average day
17.7%
Average rank
#140in Beds, Bedding & Furniture
Average rating
3.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,030per listing
Listings tracked
193

04 · Newcomers

Amazon counts 47 of last year's 85 launches as successful.

85 products launched here in the last 12 months. Amazon counts 47 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
85
Successful launches
47Amazon's first-year sales bar
Average brand age
24 months

Products

Top Dog Cooling Mats X Large products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

£0£365£731£1K£1K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

98 rising

Sellers

253

Top-5 brand share

28%

Top 20: 65%

Top-5 click share

13%

Top 20: 38%

Open market

67%

  • PawPride6%
  • pecute6%
  • ALL FOR PAWS6%
  • Nobleza5%
  • ANWA5%
  • Deamoser5%

Demand

Dog Cooling Mats X Large search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Prime Day '25Spike '26Prime Day '26AugSepOctMarAprMayJunJulAugSepOctNovMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 307.8× · 11 of 12 months tracked

Search terms

Top Dog Cooling Mats X Large search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pet cooling26K/yr
  • cooling for dogs26K/yr
  • xl cooling mat for dogs11K/yr
  • cooling mat for dogs xl11K/yr
  • extra large cooling mat for dogs9K/yr
  • cool mat for dogs xl4K/yr
  • dog cooling mats x large57/yr

Reviews and returns

What reviews say buyers love and hate about Dog Cooling Mats X Large

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.09

Not Fit For Purpose

Much smaller

Ok not true to size

Value For Money12%−0.14

isn't cheap

would be cheaper in price

a waste of money

Heating11%−0.07

heat up quickly

not built for heat

This product could have overheat my dog

Quality-Overall7%+0.38

Really poor quality and very thin

This is honestly a crappy product: poor quality, over priced and ineffective

Not good quality

Durability6%−0.09

it just falls apart

Doesnt last

Poor durability

Love

Pet Friendly15%

Cats love it

Good for dog

Dog happy

Quality-Overall13%+0.38

Good quality mat

seems reasonable quality

Excellent product

Size-Overall13%−0.09

Easy to fit

Size is accurate

Good size

Value For Money7%−0.14

Good value

Money well spent

Excellent Value

Heating6%−0.07

Perfect for a heatwave

Great for the heat

Perfect for my dog in heat

Return

0.2% Return rate 61% Fixable by listing

Size-Overall48%▆▇▇██▇

Not Fit For Purpose

Much smaller

Ok not true to size

Functionality-Overall8%▁▅▅▂▅█

Doesnt work as described

Doesn't work

Doesnt work as suggested

Leak-Proof7%▁█▆▇▄▃

it leaks

the inside gel just leaked

Leaking

Quality-Overall6%▁▅█▄▅▅

Really poor quality and very thin

This is honestly a crappy product: poor quality, over priced and ineffective

Not good quality

Advertised Vs Actual Product5%█▁▁▂▂▃

Inaccurate description

FALSE ADVERTISING

False advertisement

FAQ

Common Dog Cooling Mats X Large questions

Answered from the same tracked data.