Skip to content

Dog Cooling Mats X Large

Pass

Dog Cooling Mats X Large scores 74 out of 100, a Pass. Shoppers spend an estimated $37K a year here, search demand grew >1,000% this quarter, and an estimated 0.2% of orders come back.

Flapen Score
74
74 / 100
Top 1% of 875 Pet Supplies niches · +24 vs the category median of 50
Market size
£37K/yr88K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
13%top-5 click share · 98 brands · 253 sellers

Flapen Score

Dog Cooling Mats X Large against its category

The dotted line is the Pet Supplies average. Past it, Dog Cooling Mats X Large is stronger. Inside it, weaker.

74Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Cooling Mats X Large market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Cooling Mats X Large 88K times last year and spent an estimated £37K. The top 5 brands take 28% of clicks. Flapen scores it 74 out of 100, a Pass.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
2.4%
Market size, estimated
£37Ka year
Top search term
pet cooling26K searches a year

02 · Price

A sale here is worth £17.18.

Listings sell for £17.18 on average, from £4.24 to £58.79. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £17.18 that is £0 to £2K a year per listing.

Average price
£17.18inside the $15 to $100 sweet spot
Price range
£4.24–£58.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #140 within Beds, Bedding & Furniture. It carries 1,030 reviews at 3.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
80%
Out of stock, average day
17.7%
Average rank
#140in Beds, Bedding & Furniture
Average rating
3.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,030per listing
Listings tracked
193

04 · Newcomers

47 of last year's 85 launches cleared the first-year sales bar.

85 products launched here in the last 12 months. 47 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
85
Successful launches
47Amazon's first-year sales bar
Average brand age
24 months

Products

Top Dog Cooling Mats X Large products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 13% of clicks, no more. An open shelf where new products get seen.

£0£365£731£1K£1K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

98 rising

Sellers

253

Est. top-5 brand share

28%

Top 20: 65%

Est. top-5 click share

13%

Top 20: 38%

Open market

67%

  • PawPride6%
  • pecute6%
  • ALL FOR PAWS6%
  • Nobleza5%
  • ANWA5%
  • Deamoser5%

Demand

Dog Cooling Mats X Large search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Prime Day '25Spike '26Prime Day '26AugSepOctMarAprMayJunJulAugSepOctNovMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 307.8× · 11 of 12 months tracked

Search terms

Top Dog Cooling Mats X Large search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pet cooling26K/yr
  • cooling for dogs26K/yr
  • xl cooling mat for dogs11K/yr
  • cooling mat for dogs xl11K/yr
  • extra large cooling mat for dogs9K/yr
  • cool mat for dogs xl4K/yr
  • dog cooling mats x large57/yr

Reviews and returns

What reviews say buyers love and hate about Dog Cooling Mats X Large

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Pet Friendly”
17%of negative reviews mention “Size-Overall”
0.2%of orders come back
“Not Fit For Purpose”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dog Cooling Mats X Large questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data