Dog Anxiety Relief
MaybeReturns run at only 0.3% of orders. But demand is soft, at -42.1% this quarter, so Dog Anxiety Relief is a Maybe.
- Flapen Score
- 58 / 100Top 17% of 875 Pet Supplies niches · +8 vs the category median of 5058
- Market size
- £721K/yr358K searches / yr
- 90-day growth
- -42.1%search demand this quarter
- Competition
- 61%top-5 click share · 11 brands · 114 sellers
Flapen Score
Dog Anxiety Relief against its category
The dotted line is the Pet Supplies average. Past it, Dog Anxiety Relief is stronger. Inside it, weaker.
Market
The Dog Anxiety Relief market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Anxiety Relief 358K times last year and spent an estimated £721K. The top 5 brands take 81% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
11.2% of searches ended in a purchase last week.
Shoppers searched for this 358K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -42.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £721K a year.
- Searches, last 12 months
- 358K
- Growth, 90 days vs prior 90
- -42.1%
- Conversion, latest week
- 11.2%
- Market size, estimated
- £721Ka year
- Peak month
- November2.6× the quietest month
- Top search term
- adaptil plug in for dogs65K searches a year
02 · Price
A sale here is worth £18.06.
Listings sell for £18.06 on average, from £8.33 to £37.75. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £18.06 that is £45K to £54K a year per listing.
- Average price
- £18.06inside the $15 to $100 sweet spot
- Price range
- £8.33–£37.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £45K–£54K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Health Supplies. It carries 3,971 reviews at 4.07 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #42in Health Supplies
- Average rating
- 4.07 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,971per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Dog Anxiety Relief products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Adaptil Calm Home Diffuser For Dogs With 30 Day Refill Adaptil Dog Calming Plug In Pheromone Diffuser To Help Reduce Anxiety And Stress In Pet Dogs Pet Diffuser Helps Anxious Dogs Stay Calmer
- Price
- £16.90
- Rating
- 3.8/5
- Reviews
- 20,699
- Age
- 18y ago
Tvdc8cut9-365
- Price
- £37.31
- Rating
- 3.7/5
- Reviews
- 3,931
- Age
- 1y ago
TeddyDo Calming Diffuser for Dogs | 2 Diffusers + 2x48ml Refills | 60-Day Double Pack with UK Plug | Helps Reduce Stress Anxiety & Unwanted Behaviour | Safe Natural Dog Relaxation Aid
- Price
- £13.65
- Rating
- 4.0/5
- Reviews
- 1,154
- Age
- 1y ago
30 Day Refill For Adaptil Calm Home Diffuser For Dogs | 1 Refill For Adaptil Dog Calming Plug In Pheromone Diffuser To Help Reduce Anxiety And Stress In Pet Dogs | Diffuser Helps Dogs Stay Calmer
- Price
- £15.40
- Rating
- 4.3/5
- Reviews
- 8,170
- Age
- 18y ago
WOTOBVZ Dog Calming Plug in Relaxants & Anxiety Relief Therapet Diffuser for Dogs 4-in-1 Dog Calming Diffuser Pheromone Equipped with 1 Diffuser+3 Refills Adapt for Dogs
- Price
- £17.72
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 5mo ago
Trending
90-day click momentum
Piuess Dog Calming Plug In Pheromone Diffuser 6 IN 1 Kit to Calm Dogs Effectively Relieves Anxiety Barking Chewing and Separation Anxiety of 120 Days Continuous Calming Pee Accidents Aggression
- Price
- £16.98
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 2mo ago
WOTOBVZ Dog Calming Plug in Relaxants & Anxiety Relief Therapet Diffuser for Dogs 4-in-1 Dog Calming Diffuser Pheromone Equipped with 1 Diffuser+3 Refills Adapt for Dogs
- Price
- £17.72
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 5mo ago
WOTOBVZ 4-in-1 Dog Calming Plug in Relaxants & Anxiety Relief Therapet Diffuser for Dogs Dog Calming Diffuser Pheromone Equipped with 1 Diffusers+3 Refills Adapt for Dogs
- Price
- £18.18
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 2mo ago
ProElobara Dog Calming Anxiety Relief Diffuser: Comfort Dog Pheromone Calming Plug Diffuser - Effective Anxiety Relief for Dogs - 62 Day Supply
- Price
- £16.65
- Rating
- 5.0/5
- Reviews
- 38
- Age
- 1y ago
Pernimon 6 In 1 Dog Calming Plug in Dog Calming Diffuser Pheromone Relaxants & Anxiety Relief Equipped with 2 Diffusers+4 Refills 120 Day Long Lasting Refill Adapt for Dogs (Original Scent)
- Price
- £23.59
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 4mo ago
Newest
by launch dateWOTOBVZ 4-in-1 Dog Calming Plug in Relaxants & Anxiety Relief Therapet Diffuser for Dogs Dog Calming Diffuser Pheromone Equipped with 1 Diffusers+3 Refills Adapt for Dogs
- Price
- £18.18
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 2mo ago
Piuess Dog Calming Plug In Pheromone Diffuser 6 IN 1 Kit to Calm Dogs Effectively Relieves Anxiety Barking Chewing and Separation Anxiety of 120 Days Continuous Calming Pee Accidents Aggression
- Price
- £16.98
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 2mo ago
Pernimon 6 In 1 Dog Calming Plug in Dog Calming Diffuser Pheromone Relaxants & Anxiety Relief Equipped with 2 Diffusers+4 Refills 120 Day Long Lasting Refill Adapt for Dogs (Original Scent)
- Price
- £23.59
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 4mo ago
Jeweeio 9 In 1 Dog Calming Pheromone Diffuser (3 Plug in + 6 Refills)
- Price
- £25.45
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 5mo ago
WOTOBVZ Dog Calming Plug in Relaxants & Anxiety Relief Therapet Diffuser for Dogs 4-in-1 Dog Calming Diffuser Pheromone Equipped with 1 Diffuser+3 Refills Adapt for Dogs
- Price
- £17.72
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
114
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
13%
- ADAPTIL48%
- WOTOBVZ10%
- Therapet MD9%
- TeddyDo9%
- Pet Remedy6%
- Pernimon5%
- Open — no brand owns it (5 brands, 13%)
Demand
Dog Anxiety Relief search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Dog Anxiety Relief search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- adaptil plug in for dogs65K/yr
- therapet diffuser for dogs57K/yr
- dog calming plug in56K/yr
- adaptil36K/yr
- therapet32K/yr
- adaptil refill15K/yr
- pet calming plug in12K/yr
- adaptil for dogs14K/yr
- thera pet diffuser12K/yr
- calming plug in for dogs anxiety5K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Anxiety Relief
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didnt help
Doesn't work
Not as effective as I thought
no scent
Smells unpleasant
Smells of burning plastic
Just a waste of money
Not cheap to buy
Not worth the money does not work
Didnt work for my dog
US Plug not Suitable for UK outlets or Voltage
Unfortunately it didn't work for my dogs
Allergic reaction
unfortunately she broke out in a rash so we had to stop using it
courses itching
Love
does calm somewhat
Good calmer
Seems to have a calming impact
Excellent product
Good quality
item ok
its really affordable
Great value
Great price as well
Does what it says on the box
Appears to work
Item as described
seems to have a calming effect on my dog
it really helps my dog
This item is really good for my dog
Return
0.3% Return rate 5% Fixable by listing
no scent
Smells unpleasant
Smells of burning plastic
Didnt help
Doesn't work
Not as effective as I thought
Didnt work for my dog
US Plug not Suitable for UK outlets or Voltage
Unfortunately it didn't work for my dogs
Not accurately described
so I feel like the advertising needs to be in accordance or I may have a faulty product in not sure
read detatails. item ok but packaging misleading, it says comes with 30 day refill i thought that meant that this was an extra one what it means that the plug comes with the product
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Anxiety Relief questions
Answered from the same tracked data.