Dog Anxiety Relief

Shoppers searched for this 358K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -42.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £721K a year.

Searches, last 12 months

358K

Growth, 90 days vs prior 90

-42.1%

Conversion, latest week

11.2%

Market size, estimated

£721Ka year

Peak month

November2.6× the quietest month

Top search term

adaptil plug in for dogs65K searches a year

Listings sell for £18.06 on average, from £8.33 to £37.75. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £18.06 that is £45K to £54K a year per listing.

Average price

£18.06inside the $15 to $100 sweet spot

Price range

£8.33–£37.75

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

2,500–3,000

Revenue per listing a year

£45K–£54K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

84% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Health Supplies. It carries 3,971 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

95%

Out of stock, average day

0.0%

Average rank

#42in Health Supplies

Average rating

4.07 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,971per listing

Listings tracked

19

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

40 months