Fly Rug
PassFly Rug scores 67 out of 100, a Pass. Shoppers spend $26K a year here, search demand grew +190.8% this quarter, and returns run at 0.1% of orders.
- Flapen Score
- 67 / 100Top 3% of 875 Pet Supplies niches · +17 vs the category median of 5067
- Market size
- £26K/yr64K searches / yr
- 90-day growth
- +190.8%search demand this quarter
- Competition
- 36%top-5 click share · 15 brands · 22 sellers
Flapen Score
Fly Rug against its category
The dotted line is the Pet Supplies average. Past it, Fly Rug is stronger. Inside it, weaker.
Market
The Fly Rug market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fly Rug 64K times last year and spent an estimated £26K. The top 5 brands take 75% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 67 out of 100, a Pass.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +190.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- +190.8%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £26Ka year
- Peak month
- July49.6× the quietest month
- Top search term
- fly rug17K searches a year
02 · Price
A sale here is worth £31.76.
Listings sell for £31.76 on average, from £20.66 to £74.34. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £31.76 that is £0 to £3K a year per listing.
- Average price
- £31.76inside the $15 to $100 sweet spot
- Price range
- £20.66–£74.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #80 within Horses. It carries 72 reviews at 4.11 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 46%
- Out of stock, average day
- 21.1%
- Average rank
- #80in Horses
- Average rating
- 4.11 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 72per listing
- Listings tracked
- 56
04 · Newcomers
Amazon counts 0 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Fly Rug products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Asker Fly Combo Horse Rug With Belly Flap - White
- Price
- £27.16
- Rating
- 4.1/5
- Reviews
- 195
- Age
- 6y ago

Zebra Printed Horse Fly Rug - Lightweight Bug Protection Full Neck Combo Sheet with Fly Mask - Turnout Rug for Competition Riding Outdoors Yards Fields
- Price
- £27.88
- Rating
- 4.0/5
- Reviews
- 111
- Age
- 4y ago

Asker Fly Combo Horse Rug With Belly Flap - White
- Price
- £27.81
- Rating
- 4.1/5
- Reviews
- 195
- Age
- 6y ago

Masta Horse Fly Rug with Neck - Vento Rugs for Horses - Soft Mesh Fabric & Anti-Rub Lining - Silver Size 6ft 3inch
- Price
- £33.79
- Rating
- 3.9/5
- Reviews
- 44
- Age
- 3y ago

Zebra Print Lightweight Summer Fly Mesh Rug for Horse and Pony (63)
- Price
- £20.73
- Rating
- 4.3/5
- Reviews
- 73
- Age
- 3y ago
Trending
90-day click momentum
Fly Sheet Ventomasta Mesh Insect Protection with Neck Insert & AntiRub Lining
- Price
- £32.83
- Rating
- 3.9/5
- Reviews
- 44
- Age
- 5mo ago

Fly Rug for Horses - Horse Fly Rug Lightweight Mesh Fly Sheet | UV Protection Green 70
- Price
- £21.56
- Rating
- 3.9/5
- Reviews
- 34
- Age
- 1y ago

Mesh Fly Rug with Neck for Shetland Pony Foal & Donkey Blue (30)
- Price
- £27.92
- Rating
- 3.7/5
- Reviews
- 14
- Age
- 3mo ago

Zebra Print Lightweight Summer Fly Mesh Rug for Horse and Pony (63)
- Price
- £20.73
- Rating
- 4.3/5
- Reviews
- 73
- Age
- 3y ago

Fly Rug with Detachable Neck Belly Wrap CloseWeave Mesh UV Protection
- Price
- £45.59
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 5mo ago
Newest
by launch date
Mesh Fly Rug with Neck for Shetland Pony Foal & Donkey Blue (30)
- Price
- £27.92
- Rating
- 3.7/5
- Reviews
- 14
- Age
- 3mo ago

Gallopoff Horse Fly Rug Lightweight UV Protection Mesh Fly Sheet with Belly Wrap Tail Flap & Detachable Neck Cover Light Blue 60
- Price
- £39.07
- Rating
- 3.8/5
- Reviews
- 17
- Age
- 4mo ago

Fly Rug with Detachable Neck Belly Wrap CloseWeave Mesh UV Protection
- Price
- £45.59
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 5mo ago

Fly Sheet Ventomasta Mesh Insect Protection with Neck Insert & AntiRub Lining
- Price
- £32.83
- Rating
- 3.9/5
- Reviews
- 44
- Age
- 5mo ago

Leberna Combo Mesh Fly Rug with Belly Wrap & Neck Cover - Breathable Cooling Summer Fly Rug for Equine UV & Insect Protection
- Price
- £43.03
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
15 falling
Sellers
22
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
36%
Top 20: 71%
Open market
17%
- Masta18%
- Gallopoff18%
- Asker16%
- Turner Equestrian12%
- Horse Masters11%
- Gallop8%
- Open — no brand owns it (9 brands, 17%)
Demand
Fly Rug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 49.6×
Search terms
Top Fly Rug search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fly rug17K/yr
- horse fly rug14K/yr
- fly rugs for horses14K/yr
- fly rugs for horses 6ft 36K/yr
- fly rugs for horses 6ft 65K/yr
- fly sheets for horses4K/yr
- horse fly rugs3K/yr
Reviews and returns
What reviews say buyers love and hate about Fly Rug
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
does not fit
is just a touch short
Too small
Not the best
Poor quality
both are of very poor standard
Sorry his rug is dirty
they do not have thick nets also seem a bit neat on size altogether wish I had sent them back
this hasnt lasted at all
Only had 10 days and quite a few scuffs and rips already
Love
The fit is adjustable
Fits perfectly
true to size
this is a fair price
Excellent value
Really good value
The rug is made well
High Quality
Good quality, smaller size
seems very durable
The material feels durable
it's holding up nicely
Its breathable and does a great job at keeping flys and insects off
breathable material
The mesh material feels light and breathable
Return
0.1% Return rate 84% Fixable by listing
does not fit
is just a touch short
Too small
they do not have thick nets also seem a bit neat on size altogether wish I had sent them back
Not the best
Poor quality
both are of very poor standard
so it didnt seem to be specific to one horses shape
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fly Rug questions
Answered from the same tracked data.









