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Salmon Dog Food

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Salmon Dog Food is a Maybe.

Flapen Score
61
61 / 100
Top 10% of 875 Pet Supplies niches · +11 vs the category median of 50
Market size
£2.7M/yr1.0M searches / yr
90-day growth
+6.2%search demand this quarter
Competition
46%top-5 click share · 4 brands · 120 sellers

Flapen Score

Salmon Dog Food against its category

The dotted line is the Pet Supplies average. Past it, Salmon Dog Food is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salmon Dog Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Salmon Dog Food 1.0M times last year and spent an estimated £2.7M. All 4 brands take every click. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 13.7% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.7M a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+6.2%
Conversion, latest week
13.7%
Market size, estimated
£2.7Ma year
Top search term
harringtons dry dog food528K searches a year

02 · Price

A sale here is worth £19.04.

Listings sell for £19.04 on average, from £4.94 to £30.77. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At £19.04 that is £57K to £76K a year per listing.

Average price
£19.04inside the $15 to $100 sweet spot
Price range
£4.94–£30.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
3,000–4,000
Revenue per listing a year
£57K–£76K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #168 within Food. It carries 1,680 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#168in Food
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,680per listing
Listings tracked
34

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
72 months

Products

Top Salmon Dog Food products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£109K£218K£327K£436K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

120

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 85%

Open market

0%

  • HARRINGTONS71%
  • Scrumbles22%
  • BETA4%
  • Autarky3%
  • Open — no brand owns it (0%)

Demand

Salmon Dog Food search demand

Weekly searches over the year. Pick a range.

25K15KJun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26

Search terms

Top Salmon Dog Food search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • harringtons dry dog food528K/yr
  • scrumbles dog food165K/yr
  • harringtons65K/yr
  • harringtons dog food49K/yr
  • adult harringtons dry dog food26K/yr
  • beta dog food adult 14kg32K/yr
  • autarky dog food 12kg27K/yr
  • salmon dog food27K/yr
  • harrington dog food21K/yr
  • beta dog food14K/yr

Reviews and returns

What reviews say buyers love and hate about Salmon Dog Food

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Pet Friendly”
14%of negative reviews mention “Smell”
0.1%of orders come back
“Bad smell”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Salmon Dog Food questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data