Salmon Dog Food
Launch itA $2.7M/yr market growing +6.2% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible£2.7M£2.7M/yr · 1.0M searches
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Avg price
Great£19.04avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good£4.94–£30.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,680.06avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Is salmon dog food profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, salmon dog food is a £2.7M/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 61/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
salmon dog food market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 125K–150K
- avg 3,000–4,000/product
- Revenue / yr
- £2.4M–£2.9M
- units × avg price
- Conversion rate
- 13.7%
- Avg BSR
- #168
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 0.0%
- Avg brand age
- 72 months
- Avg seller age
- 168 days
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
120
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
46%
Top 20: 85%
Open market
0%
- HARRINGTONS71%
- Scrumbles22%
- BETA4%
- Autarky3%
- Open — no brand owns it (0%)
salmon dog food demand & seasonality
Weekly Amazon search volume, last 8 weeks — +6.2% search growth over the last 90 days.Top salmon dog food search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- harringtons dry dog food528K/yr
- scrumbles dog food165K/yr
- harringtons65K/yr
- harringtons dog food49K/yr
- adult harringtons dry dog food26K/yr
- beta dog food adult 14kg32K/yr
- autarky dog food 12kg27K/yr
- salmon dog food27K/yr
- harrington dog food21K/yr
- beta dog food14K/yr
Top salmon dog food products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Harringtons Complete Dry Adult Dog Food Salmon & Potato 12kg
HARRINGTONS£20.024.6★4,741 rev
Harringtons Complete Dry Adult Dog Food Lamb & Rice 15kg
HARRINGTONS£23.934.6★5,658 rev
Harringtons Complete Dry Adult Dog Food Turkey & Veg 18kg
HARRINGTONS£24.944.6★3,754 rev
Scrumbles Dry Dog Food with Fresh Chicken 2 kg (Pack of 1) package may vary
Scrumbles£7.454.6★1,432 rev
Scrumbles Natural Dry Dog Food Grain Free Recipe with Fresh Salmon for Adults and Senior Breeds 2 kg Bag package may vary
Scrumbles£7.464.5★1,157 rev
Newest
by launch date
Scrumbles Natural Wet Dog Food Multipack Grain Free 6x 150g
Scrumbles£4.94417 rev
Scrumbles Chicken Natural Wet Dog Food Grain Free Recipe with 65% Chicken and Slippery Elm 12x 150g
Scrumbles£11.0970 rev
Scrumbles Duck Natural Wet Dog Food Grain Free Recipe with 65% Duck and Slippery Elm 12x 150g
Scrumbles£10.3163 rev
Harringtons Superfoods Dry Adult Dog Food Salmon & Veg 1.7kg (Pack of 4)
HARRINGTONS£18.01689 rev
Harringtons Superfoods Dry Adult Dog Food Chicken & Veg 12kg
HARRINGTONS£25.70282 rev
Trending
90-day click momentum
Harringtons Complete Dry Adult Dog Food Lamb & Rice 4kg (Pack of 3)
HARRINGTONS£18.614.6★
Scrumbles Chicken Natural Wet Dog Food Grain Free Recipe with 65% Chicken and Slippery Elm 12x 150g
Scrumbles£11.094.6★
Scrumbles Duck Natural Wet Dog Food Grain Free Recipe with 65% Duck and Slippery Elm 12x 150g
Scrumbles£10.314.4★
Harringtons Complete Dry Adult Dog Food Turkey & Veg 4kg (Pack of 3)
HARRINGTONS£20.274.8★
Harringtons Complete Dry Adult Dog Food Turkey & Veg 18kg
HARRINGTONS£30.774.6★
What reviews say buyers love and hate about salmon dog food
What buyers praise and complain about, mined from review topics.What buyers love
“Dog loves it”
“Excellent value for money”
“Quality food”
“Dog loves this food”
“Dog loves this flavor”
“No smelly smells”
“Suitable size for my dog”
“Great dry food”
“easy to eat”
“The product was as advertised”
What buyers complain about
“Bad smell”
“Can get much cheaper”
“Cause skin allergies”
“ending up with diarrhoea really bad”
“This. very large bag”
“walked away from all the flavours”
“looks nothing like the picture on box”
“its gone mouldy at the bottom of the bag”
“Not as good as I had hoped for”
“contaminant”
Top return reasons
Common salmon dog food questions
- Is salmon dog food profitable to sell on Amazon United Kingdom?
- The niche generates £2.7M/yr across 34 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.2%. Flapen's verdict: Launch it (61/100).
- How competitive is the salmon dog food niche?
- 4 brands and 120 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in salmon dog food?
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.1%.
- What does it cost to enter the salmon dog food niche?
- Listings span £4.94–£30.77; the average listing price is £19.04 (sweet spot $15–$100). The average incumbent carries 1,680 reviews — the moat a new listing must climb.
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