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Salmon Dog Food

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Salmon Dog Food is a Maybe.

Flapen Score
61
61 / 100
Top 10% of 875 Pet Supplies niches · +11 vs the category median of 50
Market size
£2.7M/yr1.0M searches / yr
90-day growth
+6.2%search demand this quarter
Competition
46%top-5 click share · 4 brands · 120 sellers

Flapen Score

Salmon Dog Food against its category

The dotted line is the Pet Supplies average. Past it, Salmon Dog Food is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salmon Dog Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Salmon Dog Food 1.0M times last year and spent an estimated £2.7M. All 4 brands take every click. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

13.7% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.7M a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+6.2%
Conversion, latest week
13.7%
Market size, estimated
£2.7Ma year
Top search term
harringtons dry dog food528K searches a year

02 · Price

A sale here is worth £19.04.

Listings sell for £19.04 on average, from £4.94 to £30.77. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At £19.04 that is £57K to £76K a year per listing.

Average price
£19.04inside the $15 to $100 sweet spot
Price range
£4.94–£30.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
3,000–4,000
Revenue per listing a year
£57K–£76K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #168 within Food. It carries 1,680 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#168in Food
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,680per listing
Listings tracked
34

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
72 months

Products

Top Salmon Dog Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£109K£218K£327K£436K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

120

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

0%

  • HARRINGTONS71%
  • Scrumbles22%
  • BETA4%
  • Autarky3%
  • Open — no brand owns it (0%)

Demand

Salmon Dog Food search demand

Weekly searches over the year. Pick a range.

25K15KJun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26

Search terms

Top Salmon Dog Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harringtons dry dog food528K/yr
  • scrumbles dog food165K/yr
  • harringtons65K/yr
  • harringtons dog food49K/yr
  • adult harringtons dry dog food26K/yr
  • beta dog food adult 14kg32K/yr
  • autarky dog food 12kg27K/yr
  • salmon dog food27K/yr
  • harrington dog food21K/yr
  • beta dog food14K/yr

Reviews and returns

What reviews say buyers love and hate about Salmon Dog Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell14%−0.06

Bad smell

the smell was rancid

The smell was disgusting

Value For Money12%+0.53

Can get much cheaper

Better price on Amazon

expensive but

Allergies10%

Cause skin allergies

he has allergies

she was sick

Indigestion9%−0.04

ending up with diarrhoea really bad

very upset tummy

has had terrible diarrhea ever since

Size-Overall7%−0.02

This. very large bag

Far too small for anything

Only a small tray

Love

Pet Friendly37%

Dog loves it

My doggies love this

Dog happy

Value For Money20%+0.53

Excellent value for money

good value

Great Deal

Quality-Overall14%+0.45

Quality food

Great variety for great value

Excellent product

Taste-Overall7%

Dog loves this food

The dogs love this food

Great food

Flavor2%−0.01

Dog loves this flavor

Good variety of flavours

Really great food

Return

0.1% Return rate 0% Fixable by listing

Moist/Dry100%▁▁█▁▁█

FAQ

Common Salmon Dog Food questions

Answered from the same tracked data.