Salmon Dog Food
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Salmon Dog Food is a Maybe.
- Flapen Score
- 61 / 100Top 10% of 875 Pet Supplies niches · +11 vs the category median of 5061
- Market size
- £2.7M/yr1.0M searches / yr
- 90-day growth
- +6.2%search demand this quarter
- Competition
- 46%top-5 click share · 4 brands · 120 sellers
Flapen Score
Salmon Dog Food against its category
The dotted line is the Pet Supplies average. Past it, Salmon Dog Food is stronger. Inside it, weaker.
Market
The Salmon Dog Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Salmon Dog Food 1.0M times last year and spent an estimated £2.7M. All 4 brands take every click. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
13.7% of searches ended in a purchase last week.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.7M a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- +6.2%
- Conversion, latest week
- 13.7%
- Market size, estimated
- £2.7Ma year
- Top search term
- harringtons dry dog food528K searches a year
02 · Price
A sale here is worth £19.04.
Listings sell for £19.04 on average, from £4.94 to £30.77. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At £19.04 that is £57K to £76K a year per listing.
- Average price
- £19.04inside the $15 to $100 sweet spot
- Price range
- £4.94–£30.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £57K–£76K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #168 within Food. It carries 1,680 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #168in Food
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,680per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Salmon Dog Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Harringtons Complete Dry Adult Dog Food Salmon & Potato 12kg
- Price
- £20.02
- Rating
- 4.6/5
- Reviews
- 4,741
- Age
- 13y ago

Harringtons Complete Dry Adult Dog Food Lamb & Rice 15kg
- Price
- £23.93
- Rating
- 4.6/5
- Reviews
- 5,658
- Age
- 15y ago

Harringtons Complete Dry Adult Dog Food Turkey & Veg 18kg
- Price
- £24.94
- Rating
- 4.6/5
- Reviews
- 3,754
- Age
- 15y ago

Scrumbles Dry Dog Food with Fresh Chicken 2 kg (Pack of 1) package may vary
- Price
- £7.45
- Rating
- 4.6/5
- Reviews
- 1,432
- Age
- 7y ago

Scrumbles Natural Dry Dog Food Grain Free Recipe with Fresh Salmon for Adults and Senior Breeds 2 kg Bag package may vary
- Price
- £7.46
- Rating
- 4.5/5
- Reviews
- 1,157
- Age
- 6y ago
Trending
90-day click momentum
Harringtons Complete Dry Adult Dog Food Lamb & Rice 4kg (Pack of 3)
- Price
- £18.61
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 3y ago

Scrumbles Chicken Natural Wet Dog Food Grain Free Recipe with 65% Chicken and Slippery Elm 12x 150g
- Price
- £11.09
- Rating
- 4.6/5
- Reviews
- 70
- Age
- 2y ago

Scrumbles Duck Natural Wet Dog Food Grain Free Recipe with 65% Duck and Slippery Elm 12x 150g
- Price
- £10.31
- Rating
- 4.4/5
- Reviews
- 63
- Age
- 2y ago

Harringtons Complete Dry Adult Dog Food Turkey & Veg 4kg (Pack of 3)
- Price
- £20.27
- Rating
- 4.8/5
- Reviews
- 78
- Age
- 3y ago

Harringtons Complete Dry Adult Dog Food Turkey & Veg 18kg
- Price
- £30.77
- Rating
- 4.6/5
- Reviews
- 2,786
- Age
- 6y ago
Newest
by launch date
Scrumbles Natural Wet Dog Food Multipack Grain Free 6x 150g
- Price
- £4.94
- Rating
- 4.4/5
- Reviews
- 417
- Age
- 2y ago

Scrumbles Chicken Natural Wet Dog Food Grain Free Recipe with 65% Chicken and Slippery Elm 12x 150g
- Price
- £11.09
- Rating
- 4.6/5
- Reviews
- 70
- Age
- 2y ago

Scrumbles Duck Natural Wet Dog Food Grain Free Recipe with 65% Duck and Slippery Elm 12x 150g
- Price
- £10.31
- Rating
- 4.4/5
- Reviews
- 63
- Age
- 2y ago

Harringtons Superfoods Dry Adult Dog Food Salmon & Veg 1.7kg (Pack of 4)
- Price
- £18.01
- Rating
- 4.6/5
- Reviews
- 689
- Age
- 2y ago

Harringtons Superfoods Dry Adult Dog Food Chicken & Veg 12kg
- Price
- £25.70
- Rating
- 4.7/5
- Reviews
- 282
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
120
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
46%
Top 20: 85%
Open market
0%
- HARRINGTONS71%
- Scrumbles22%
- BETA4%
- Autarky3%
- Open — no brand owns it (0%)
Demand
Salmon Dog Food search demand
Weekly searches over the year. Pick a range.
Search terms
Top Salmon Dog Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- harringtons dry dog food528K/yr
- scrumbles dog food165K/yr
- harringtons65K/yr
- harringtons dog food49K/yr
- adult harringtons dry dog food26K/yr
- beta dog food adult 14kg32K/yr
- autarky dog food 12kg27K/yr
- salmon dog food27K/yr
- harrington dog food21K/yr
- beta dog food14K/yr
Reviews and returns
What reviews say buyers love and hate about Salmon Dog Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad smell
the smell was rancid
The smell was disgusting
Can get much cheaper
Better price on Amazon
expensive but
Cause skin allergies
he has allergies
she was sick
ending up with diarrhoea really bad
very upset tummy
has had terrible diarrhea ever since
This. very large bag
Far too small for anything
Only a small tray
Love
Dog loves it
My doggies love this
Dog happy
Excellent value for money
good value
Great Deal
Quality food
Great variety for great value
Excellent product
Dog loves this food
The dogs love this food
Great food
Dog loves this flavor
Good variety of flavours
Really great food
Return
0.1% Return rate 0% Fixable by listing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Salmon Dog Food questions
Answered from the same tracked data.









