Dog Balls
MaybeReturns run at only 0.4% of orders. But the average product has 12,106 reviews to catch up to, so Dog Balls is a Maybe.
- Flapen Score
- 55 / 100Top 28% of 875 Pet Supplies niches · +5 vs the category median of 5055
- Market size
- £1.1M/yr1.3M searches / yr
- 90-day growth
- +10.9%search demand this quarter
- Competition
- 59%top-5 click share · 10 brands · 59 sellers
Flapen Score
Dog Balls against its category
The dotted line is the Pet Supplies average. Past it, Dog Balls is stronger. Inside it, weaker.
Market
The Dog Balls market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Balls 1.3M times last year and spent an estimated £1.1M. The top 5 brands take 86% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
10.2% of searches ended in a purchase last week.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- +10.9%
- Conversion, latest week
- 10.2%
- Market size, estimated
- £1.1Ma year
- Peak month
- December2.9× the quietest month
- Top search term
- dog balls360K searches a year
02 · Price
A sale here is worth £8.78.
Listings sell for £8.78 on average, from £3.96 to £19.99. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At £8.78 that is £35K to £44K a year per listing.
- Average price
- £8.78under the $15 to $100 sweet spot
- Price range
- £3.96–£19.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £35K–£44K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #32 within Toys. It carries 12,106 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #32in Toys
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 12,106per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Dog Balls products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Chuckit! Ultra Ball Durable Rubber Dog Toy Medium 6.5 cm (2-Pack)
- Price
- £7.02
- Rating
- 4.7/5
- Reviews
- 132,634
- Age
- 17y ago

Chuckit! Ultra Ball Durable Rubber Dog Toy Medium 6.5 cm (3-Pack)
- Price
- £10.57
- Rating
- 4.6/5
- Reviews
- 2,414
- Age
- 5y ago

Chuckit! Ultra Ball Durable Rubber Dog Toy Small 4.8 cm (2-Pack)
- Price
- £5.88
- Rating
- 4.6/5
- Reviews
- 17,799
- Age
- 16y ago

Petface Super Tennis Balls For Dogs Throw and Fetch Outdoor Exercise (Pack of 12)
- Price
- £5.68
- Rating
- 4.4/5
- Reviews
- 9,738
- Age
- 13y ago

Irunfast 6Pcs Dog Balls Interactive Dog Ball Toy Dog Ball Thrower Dog Balls Indestructible Dog Toys
- Price
- £8.86
- Rating
- 4.4/5
- Reviews
- 455
- Age
- 2y ago
Trending
90-day click momentum
Speedy Panther 6 Pack Indestructible Dog Balls Squeaky Chew Toys for Aggressive Chewers Puppy Teething Training for Small Medium Dogs Non-Toxic Rubber Dental Exercise
- Price
- £7.79
- Rating
- 4.0/5
- Reviews
- 116
- Age
- 8mo ago

Chuckit! Air Fetch Ball Durable Rubber Dog Toy Small 4.8 cm (2-Pack)
- Price
- £7.92
- Rating
- 4.4/5
- Reviews
- 15,691
- Age
- 9y ago

Chuckit! Ultra Squeaker Rubber Dog Ball Small 4.8 cm (2-Pack)
- Price
- £7.76
- Rating
- 4.3/5
- Reviews
- 7,047
- Age
- 10y ago

KONG Squeezz Ball - Medium - Green Red Blue Purple - Pack of 4
- Price
- £19.99
- Rating
- 4.4/5
- Reviews
- 1,812
- Age
- 13y ago

Chuckit! Ultra Ball Durable Rubber Dog Toy Medium 6.5 cm (3-Pack)
- Price
- £10.57
- Rating
- 4.6/5
- Reviews
- 2,414
- Age
- 5y ago
Newest
by launch date
Speedy Panther 6 Pack Indestructible Dog Balls Squeaky Chew Toys for Aggressive Chewers Puppy Teething Training for Small Medium Dogs Non-Toxic Rubber Dental Exercise
- Price
- £7.79
- Rating
- 4.0/5
- Reviews
- 116
- Age
- 8mo ago

LIVORRA 10PCS Dog Balls Squeaky Rubber Balls for Pets Interactive Dog Ball for Pet Teeth Cleaning Puppy Chew Toys
- Price
- £14.43
- Rating
- 4.3/5
- Reviews
- 106
- Age
- 1y ago

Pets & Play Squeaky Dog Ball 6 Pack | Upgraded Durable Dog Balls | Strong & Sturdy | Bouncy Rubber Dog Toys for Training & Boredom | Chew Dog Ball Multipack | Birthday Present Gift | Small Medium Dogs
- Price
- £11.00
- Rating
- 4.4/5
- Reviews
- 281
- Age
- 1y ago
![[Ultimate Durability] 6 Pack Indestructible Dog Toys Squeaky Chew Balls for Aggressive Chewers & Puppy Teething Glow-in-Dark Training Balls for Small/Medium Dogs Non-Toxic Rubber Dental Toys](https://m.media-amazon.com/images/I/51gOIRryJoL.jpg)
[Ultimate Durability] 6 Pack Indestructible Dog Toys Squeaky Chew Balls for Aggressive Chewers & Puppy Teething Glow-in-Dark Training Balls for Small/Medium Dogs Non-Toxic Rubber Dental Toys
- Price
- £7.61
- Rating
- 4.2/5
- Reviews
- 322
- Age
- 1y ago

Webbox Fun & Squeaky Balls (4 Pack) - Boredom Buster Dog Toys
- Price
- £4.90
- Rating
- 4.5/5
- Reviews
- 451
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
59
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
59%
Top 20: 96%
Open market
10%
- Chuckit!62%
- KONG8%
- Petface8%
- Irunfast4%
- Speedy Panther4%
- Sricam4%
- Open — no brand owns it (4 brands, 10%)
Demand
Dog Balls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.9×
Search terms
Top Dog Balls search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog balls360K/yr
- dog ball189K/yr
- chuckit balls for dogs147K/yr
- kong balls for dogs62K/yr
- chuckit56K/yr
- indestructible dog ball44K/yr
- squeaky dog ball49K/yr
- dog balls indestructible43K/yr
- kong ball32K/yr
- chuck it dog ball41K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Balls
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
durability is questionable
Fall apart very easily
Not durable at all
Chemical smell
Horrible smell
Chemical plastic smell
Not large enough
Not fit for purpose
These are small balls
Poor quality
Cheaper quality than the orange chuck it balls
Absolutely rubbish
They're a little expensive for what they are
they just arent value for money at that price
A little on the expensive side
Love
My dog love it
Good for dogs
my dog is super happy with them
the balls are durable
Excellent quality,last for ages
Durable quality
Good well made product
Best quality balls out there
Excellent product
Good price
Great value for money
Excellent value for money
Good fun
Great toy
Keeps your dog entertained and engaged
Return
0.4% Return rate 88% Fixable by listing
Not large enough
Not fit for purpose
These are small balls
Chemical smell
Horrible smell
Chemical plastic smell
durability is questionable
Fall apart very easily
Not durable at all
Tough balls
They are hard
They seem very hard wearing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Balls questions
Answered from the same tracked data.









