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Low Fat Dog Food

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 97% of clicks, so Low Fat Dog Food is a Maybe.

Flapen Score
59
59 / 100
Top 14% of 875 Pet Supplies niches · +9 vs the category median of 50
Market size
£1.2M/yr388K searches / yr
90-day growth
+19.9%search demand this quarter
Competition
68%top-5 click share · 7 brands · 57 sellers

Flapen Score

Low Fat Dog Food against its category

The dotted line is the Pet Supplies average. Past it, Low Fat Dog Food is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Low Fat Dog Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Low Fat Dog Food 388K times last year and spent an estimated £1.2M. The top 5 brands take 97% of clicks. Demand peaks in Mar–May. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 388K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
388K
Growth, 90 days vs prior 90
+19.9%
Conversion, latest week
12.3%
Market size, estimated
£1.2Ma year
Peak month
March4.1× the quietest month
Top search term
royal canin gastrointestinal dog food201K searches a year

02 · Price

A sale here is worth £24.03.

Listings sell for £24.03 on average, from £7.26 to £63.69. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £24.03 that is £36K to £48K a year per listing.

Average price
£24.03inside the $15 to $100 sweet spot
Price range
£7.26–£63.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£36K–£48K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #104 within Food. It carries 1,007 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
53%
Out of stock, average day
1.1%
Average rank
#104in Food
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,007per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Low Fat Dog Food products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

£0£115K£230K£345K£460K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

57

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

1%

  • ROYAL CANIN82%
  • Royal Canin Veterinary Diet6%
  • Royal Canin4%
  • Pro Plan Veterinary Diets3%
  • Burns2%
  • Pooch & Mutt2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Low Fat Dog Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, May · busiest ÷ quietest = 4.1×

Search terms

Top Low Fat Dog Food search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • royal canin gastrointestinal dog food201K/yr
  • gastrointestinal dog food56K/yr
  • low fat dog food27K/yr
  • royal canin gastrointestinal24K/yr
  • royal canin gastrointestinal low fat dog food10K/yr
  • weight control dog food13K/yr
  • gastrointestinal dog food wet royal canin7K/yr
  • royal canin gastrointestinal dog food low fat4K/yr
  • royal canin low fat gastrointestinal dog food4K/yr
  • diet dog food for weight loss6K/yr

Reviews and returns

What reviews say buyers love and hate about Low Fat Dog Food

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Pet Friendly”
43%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“A bit pricey”
A buyer, on “Value For Money”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Low Fat Dog Food questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data