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Gastrointestinal Dog Food

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 99% of clicks, so Gastrointestinal Dog Food is a Maybe.

Flapen Score
61
61 / 100
Top 10% of 875 Pet Supplies niches · +11 vs the category median of 50
Market size
£2.4M/yr821K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
48%top-5 click share · 6 brands · 92 sellers

Flapen Score

Gastrointestinal Dog Food against its category

The dotted line is the Pet Supplies average. Past it, Gastrointestinal Dog Food is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gastrointestinal Dog Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gastrointestinal Dog Food 821K times last year and spent an estimated £2.4M. The top 5 brands take 99% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

10.7% of searches ended in a purchase last week.

Shoppers searched for this 821K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.4M a year.

Searches, last 12 months
821K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
10.7%
Market size, estimated
£2.4Ma year
Top search term
royal canin dog food361K searches a year

02 · Price

A sale here is worth £27.12.

Listings sell for £27.12 on average, from £7.26 to £63.69. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £27.12 that is £41K to £54K a year per listing.

Average price
£27.12inside the $15 to $100 sweet spot
Price range
£7.26–£63.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
1,500–2,000
Revenue per listing a year
£41K–£54K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #113 within Food. It carries 961 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
33%
Out of stock, average day
0.7%
Average rank
#113in Food
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
961per listing
Listings tracked
30

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Gastrointestinal Dog Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£119K£238K£357K£476K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

92

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

0%

  • ROYAL CANIN83%
  • Pro Plan Veterinary Diets7%
  • Royal Canin Veterinary Diet4%
  • Royal Canin2%
  • Pooch & Mutt2%
  • Our Pet Village1%
  • Open — no brand owns it (0%)

Demand

Gastrointestinal Dog Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Black Friday '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Apr, May, Jun · busiest ÷ quietest = 9.9× · 11 of 12 months tracked

Search terms

Top Gastrointestinal Dog Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • royal canin dog food361K/yr
  • royal canin gastrointestinal dog food201K/yr
  • royal canin73K/yr
  • gastrointestinal dog food56K/yr
  • royal canin gastrointestinal24K/yr
  • royal canin wet dog food21K/yr
  • royal canin gastrointestinal low fat dog food10K/yr
  • purina gastrointestinal dog food12K/yr
  • royal canin dry dog food8K/yr
  • pro plan gastrointestinal dog food7K/yr

Reviews and returns

What reviews say buyers love and hate about Gastrointestinal Dog Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money41%−0.08

Overpriced

A bit pricey

its very expensive though

Indigestion10%−0.02

also gets acid reflux

upset stomach

loss feeling of bowel movement

Allergies6%−0.06

Firstly this started off the allergic reactions that brought out the lumps

Had thought he was may be allergic to wheat/ gluten/ lactose

IBS and food allergies

Taste-Overall6%−0.04

I thought it was b be bland

my dog didnt like the taste

Personally I thought it was tasteless, dry and bland, however my dog loves it

Size-Overall5%+0.21

Small biscuits, could be a little larger

The biscuits are much smaller in size

Very small biscuits

Love

Pet Friendly31%

Dog happy

Good for our dog

Dog loves it

Quality-Overall21%+0.45

Good quality dog food

Excellent product

Quality food

Value For Money16%−0.08

Good price

Value for money

Worth every penny

Taste-Overall5%−0.04

Amazing Food

great food

She loves the taste

Advertised Vs Actual Product4%+0.13

product as described

Does what it says

Seems to work as they should

FAQ

Common Gastrointestinal Dog Food questions

Answered from the same tracked data.