gastrointestinal dog food
Launch itA $2.4M/yr market growing +0.1% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible£2.4M£2.4M/yr · 821K searches
Avg price
Incredible£27.12avg listing price — sweet spot $15–$100
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Price range
Great£7.26–£63.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good960.67avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, gastrointestinal dog food is a £2.4M/yr Amazon United Kingdom market (821K searches/yr). The top 5 brands hold 99% of demand. Verdict: Launch it — 61/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
gastrointestinal dog food market data
- Units sold / yr
- 80K–100K
- avg 1,500–2,000/product
- Revenue / yr
- £2.2M–£2.7M
- units × avg price
- Conversion rate
- 10.7%
- Avg BSR
- #113
- Page quality
- 0%
- Prime
- 33%
- Sponsored
- 60%
- Out of stock
- 0.7%
- Avg brand age
- 76 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
92
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
48%
Top 20: 90%
Open market
0%
- ROYAL CANIN83%
- Pro Plan Veterinary Diets7%
- Royal Canin Veterinary Diet4%
- Royal Canin2%
- Pooch & Mutt2%
- Our Pet Village1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 47 weeks — +0.1% search growth over the last 90 days.Top gastrointestinal dog food search terms
- royal canin dog food361K/yr
- royal canin gastrointestinal dog food201K/yr
- royal canin73K/yr
- gastrointestinal dog food56K/yr
- royal canin gastrointestinal24K/yr
- royal canin wet dog food21K/yr
- royal canin gastrointestinal low fat dog food10K/yr
- purina gastrointestinal dog food12K/yr
- royal canin dry dog food8K/yr
- pro plan gastrointestinal dog food7K/yr
Top gastrointestinal dog food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Royal Canin Veterinary Gastrointestinal Wet Dog Food in Loaf | 12 x 400g Cans | Complete Dietary Food for Adult Dogs | For the Support of Dogs with Digestive Sensitivities
ROYAL CANIN£31.714.7★1,925 rev
Royal Canin Veterinary Gastrointestinal Low Fat Dog Food 12 x 420g Cans
ROYAL CANIN£32.254.6★141 rev
Royal Canin Veterinary Diet Dry Gastrointestinal Dog Food 7.5 kg
ROYAL CANIN£37.134.7★2,456 rev
ROYAL CANIN Veterinary Gastrointestinal Low Fat Small Dogs | 1.5 kg | For Small Dogs with Gastrointestinal Problems | Can Help Ensure Healthy Digestion
ROYAL CANIN£13.784.8★1,034 rev
Royal Canin Veterinary Diet Dog - Gastro Intestinal Low Fat 6kg
ROYAL CANIN£33.344.7★1,068 rev
Newest
by launch date
Royal Canin Dog Food - Medium Adult - Dry Kibble for Medium Size Breed Dogs (11-25KG) - Science Diet - Tailored Nutrition - 3kg
ROYAL CANIN£17.34128 rev
Royal Canin Puppy Food - Medium - Dog Food - Dry Kibble for Medium Size Breed Dogs - Science Diet - Tailored Nutrition - 3kg
ROYAL CANIN£16.81216 rev
AETN Creations Gastrointestinal Low Fat Pack 6x420g Wet Dog Food in Loaf to Support Canine Gastro Health with AETN Exclusive Coaster
Royal Canin£33.0192 rev
ROYAL CANIN Veterinary Gastrointestinal Low Fat Small Dogs | 1.5 kg | For Small Dogs with Gastrointestinal Problems | Can Help Ensure Healthy Digestion
ROYAL CANIN£13.781,034 rev
Royal Canin Dog Food - Medium Adult - Dry Kibble for Medium Size Breed Dogs (11-25KG) - Science Diet - Tailored Nutrition - 15kg
Our Pet Village£52.5592 rev
Trending
90-day click momentumRoyal Canin Veterinary Gastrointestinal Low Fat Dog Food 12 x 420g Cans
ROYAL CANIN£32.254.6★
Royal Canin Veterinary Diet Dry Dog Food Gastrointestinal 2 Kg
ROYAL CANIN£17.154.7★
AETN Creations Gastrointestinal Low Fat Pack 6x420g Wet Dog Food in Loaf to Support Canine Gastro Health with AETN Exclusive Coaster
Royal Canin£33.013.4★
Royal Canin Veterinary Diet Dry Gastrointestinal Dog Food 7.5 kg
ROYAL CANIN£37.134.7★
Pooch & Mutt Veterinary Diet Dog Food (Grain Free) Gastrointestinal 1.5kg
Pooch & Mutt£13.884.6★
What buyers say about gastrointestinal dog food
What buyers praise and complain about, mined from review topics.What buyers love
“Dog happy”
“Good quality dog food”
“Good price”
“Amazing Food”
“product as described”
“Likes them dry so I give separately to wet food”
“It is gentle on her stomach”
“this was a good size”
“Excellent product - the mousse smells good”
“my Toy Poodle seems to enjoy it”
What buyers complain about
“Overpriced”
“also gets acid reflux”
“Firstly this started off the allergic reactions that brought out the lumps”
“I thought it was b be bland”
“Small biscuits, could be a little larger”
“Yodel are of very low standard”
“Unfortunately she has since died”
“It does unfortunately make her breath smell”
“must be quite different in flavour as he would not eat them”
Common questions
- Is gastrointestinal dog food profitable to sell on Amazon United Kingdom?
- The niche generates £2.4M/yr across 30 tracked products. 90-day search growth is +0.1%. Flapen's verdict: Launch it (61/100).
- How competitive is the gastrointestinal dog food niche?
- 6 brands and 92 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in gastrointestinal dog food?
- Top complaints mined from reviews: Value For Money, Indigestion, Allergies. The return rate is 0.0%.
- What does it cost to enter the gastrointestinal dog food niche?
- Listings span £7.26–£63.69; the average listing price is £27.12 (sweet spot $15–$100). The average incumbent carries 961 reviews — the moat a new listing must climb.