chicken twists dog treats
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Market size
Great£866K£866K/yr · 661K searches
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Avg price
Good£13.96avg listing price — sweet spot $15–$100
Review moat
Good884.12avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.05–£31.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-23.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, chicken twists dog treats is a £866K/yr Amazon United Kingdom market (661K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Aug–Oct–Nov. Verdict: Worth a look — 56/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
chicken twists dog treats market data
- Units sold / yr
- 40K–50K
- avg 750–1,000/product
- Revenue / yr
- £558K–£698K
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #162
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 70%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
167
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
41%
Top 20: 77%
Open market
4%
- Good Boy87%
- WUNDAPETS2%
- The Regal Mutt2%
- Petstyle Living2%
- Beloved Pets2%
- Brand Wagtastic2%
- Open — no brand owns it (4 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — -23.1% search growth over the last 90 days.Peak months: Aug, Oct, Nov · busiest ÷ quietest = 2.7×
Top chicken twists dog treats search terms
- good boy352K/yr
- good boy dog treats155K/yr
- good boy chewy twists with chicken24K/yr
- goodboy18K/yr
- chesters dog treats14K/yr
- goodboy dog treat11K/yr
- chicken twists dog treats9K/yr
- good boy dog chews9K/yr
- dog treats good boy9K/yr
- good boy treats8K/yr
Top chicken twists dog treats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Good Boy - Chewy Twists With Chicken - Dog Treats - Made With 100% Natural Chicken Breast Meat - 320 Grams - Gluten Free Dog Treats (Case of 3)
Good Boy£17.334.7★4,815 rev
Good Boy Chewy Twisters With Real Chicken 90 g (Pack of 5)
Good Boy£12.074.7★1,587 rev
Good Boy - Mega Chewy Twist - Made With 100% Natural Chicken Breast Meat - 70 Grams - High In Protein Dog Treats - Case of 18
Good Boy£21.994.6★1,583 rev
Dog Treats Good Boy Selection Chicken Flavour Variety Pack 4 Different Packs of Treats
Good Boy£10.794.6★444 rev
Good Boy Chicken Strips - Natural Dog Treats - Wheat and Cereal Free Recipe - Bulk Box - 3 x 350g
Good Boy£18.884.5★1,130 rev
Newest
by launch date
Good Boy - Chewy Twists With Chicken - Made With 100% Natural Chicken Breast Meat - 320 Grams - Gluten Free Dog Treats (Case of 5)
Good Boy£31.6968 rev
10 PACK GOOD BOY MEGA CHEWT TWIST WITH CHICKEN BREAST MEAT HIGH PROTEIN DOG TREATS 70G
WUNDAPETS£15.2556 rev
Good Boy Meaty Strips - Natural Dog Treats - Chicken Beef & Duck Variety - Bulk Box - 3 x 300g
Good Boy£18.94108 rev
Good Boy Meaty Sticks Variety Pack - Natural Dog Treats - Training Treats - Bulk Box - 20 x 15g
Good Boy£9.98208 rev
PACKN PRIDE Dog Treats 1 Pack*90g Rawhide Dog Chews for Small&Medium Dogs Natural Chicken Twists Breast Meat Low-fat
PACK'N PRIDE£4.09786 rev
Trending
90-day click momentum
Good Boy - Cheesy Chicken Sticks - Dog Treats - Made With 100% Natural Chicken Breast Meat - 80 Grams - Low Fat Dog Treats - Case of 10
Good Boy£18.834.8★
Good Boy Chicken Strips - Natural Dog Treats - Wheat and Cereal Free Recipe - Bulk Box - 3 x 350g
Good Boy£18.884.5★
Good Boy - Chewy Chicken With Carrot Sticks - Dog Treats - Made With 100% Natural Chicken Breast Meat - 10x90 grams - Rawhide Free Dog Treats
Good Boy£15.284.8★
Good Boy Chicken with Carrot Sticks - Natural Dog Treats - Rawhide Free Recipe - Bulk Box - 3 x 320g
Good Boy£17.694.7★
Petstyle Living Chew Sticks with Chicken - Dog Treats - 12.5 cm - Pack of 100
Petstyle Living£20.604.6★
What buyers say about chicken twists dog treats
What buyers praise and complain about, mined from review topics.What buyers love
“Great for the dogs”
“EXCELLENT VALUE FOR MONEY”
“A great tasty treat”
“Chewy”
“Good quality dog snacks”
“Great treats”
“As described”
“Brilliant as always - have been using for about 18 months - always reliable”
“The flavour nevers changes”
“Now :they are a reasonably size”
What buyers complain about
“Quite expensive”
“Very disappointed with these chew sticks”
“There thick and no good for my Chihuahua”
“Didn't make clear it is rawhide”
“made my dog very ill”
“they were too hard”
“the batch that came today are awful”
“looks quite pale rather then the special look they normally have”
“Seem to be very dry”
“Quite small”
Top return reasons
Common questions
- Is chicken twists dog treats profitable to sell on Amazon United Kingdom?
- The niche generates £866K/yr across 43 tracked products. 90-day search growth is -23.1%. Flapen's verdict: Worth a look (56/100).
- How competitive is the chicken twists dog treats niche?
- 10 brands and 167 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in chicken twists dog treats?
- Top complaints mined from reviews: Value For Money, Ease Of Chewing/Swallowing, Thickness. The return rate is 0.1%.
- When does demand for chicken twists dog treats peak?
- Demand peaks in Aug–Oct–Nov; the busiest month runs 2.7× the quietest.
- What does it cost to enter the chicken twists dog treats niche?
- Listings span £2.05–£31.69; the average listing price is £13.96 (sweet spot $15–$100). The average incumbent carries 884 reviews — the moat a new listing must climb.