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Chicken Twists Dog Treats

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -23.1% this quarter, so Chicken Twists Dog Treats is a Maybe.

Flapen Score
56
56 / 100
Top 24% of 875 Pet Supplies niches · +6 vs the category median of 50
Market size
£866K/yr661K searches / yr
90-day growth
-23.1%search demand this quarter
Competition
41%top-5 click share · 10 brands · 167 sellers

Flapen Score

Chicken Twists Dog Treats against its category

The dotted line is the Pet Supplies average. Past it, Chicken Twists Dog Treats is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Twists Dog Treats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chicken Twists Dog Treats 661K times last year and spent an estimated £866K. The top 5 brands take 94% of clicks. Demand peaks in Aug–Oct–Nov. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 661K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £866K a year.

Searches, last 12 months
661K
Growth, 90 days vs prior 90
-23.1%
Conversion, latest week
9.4%
Market size, estimated
£866Ka year
Peak month
November2.7× the quietest month
Top search term
good boy352K searches a year

02 · Price

A sale here is worth £13.96.

Listings sell for £13.96 on average, from £2.05 to £31.69. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £13.96 that is £10K to £14K a year per listing.

Average price
£13.96under the $15 to $100 sweet spot
Price range
£2.05–£31.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
£10K–£14K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #162 within Treats. It carries 884 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#162in Treats
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
884per listing
Listings tracked
43

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Chicken Twists Dog Treats products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

£0£35K£69K£104K£139K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

167

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

41%

Top 20: 77%

Open market

4%

  • Good Boy87%
  • WUNDAPETS2%
  • The Regal Mutt2%
  • Petstyle Living2%
  • Beloved Pets2%
  • Brand Wagtastic2%
  • Open — no brand owns it (4 brands, 4%)

Demand

Chicken Twists Dog Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Oct, Nov · busiest ÷ quietest = 2.7×

Search terms

Top Chicken Twists Dog Treats search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • good boy352K/yr
  • good boy dog treats155K/yr
  • good boy chewy twists with chicken24K/yr
  • goodboy18K/yr
  • chesters dog treats14K/yr
  • goodboy dog treat11K/yr
  • chicken twists dog treats9K/yr
  • good boy dog chews9K/yr
  • dog treats good boy9K/yr
  • good boy treats8K/yr

Reviews and returns

What reviews say buyers love and hate about Chicken Twists Dog Treats

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Pet Friendly”
27%of negative reviews mention “Value For Money”
0.1%of orders come back
“Quite expensive”
A buyer, on “Value For Money”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Chicken Twists Dog Treats questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data