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Chicken Twists Dog Treats

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -23.1% this quarter, so Chicken Twists Dog Treats is a Maybe.

Flapen Score
56
56 / 100
Top 24% of 875 Pet Supplies niches · +6 vs the category median of 50
Market size
£866K/yr661K searches / yr
90-day growth
-23.1%search demand this quarter
Competition
41%top-5 click share · 10 brands · 167 sellers

Flapen Score

Chicken Twists Dog Treats against its category

The dotted line is the Pet Supplies average. Past it, Chicken Twists Dog Treats is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Twists Dog Treats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chicken Twists Dog Treats 661K times last year and spent an estimated £866K. The top 5 brands take 94% of clicks. Demand peaks in Aug–Oct–Nov. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 661K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £866K a year.

Searches, last 12 months
661K
Growth, 90 days vs prior 90
-23.1%
Conversion, latest week
9.4%
Market size, estimated
£866Ka year
Peak month
November2.7× the quietest month
Top search term
good boy352K searches a year

02 · Price

A sale here is worth £13.96.

Listings sell for £13.96 on average, from £2.05 to £31.69. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £13.96 that is £10K to £14K a year per listing.

Average price
£13.96under the $15 to $100 sweet spot
Price range
£2.05–£31.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
£10K–£14K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #162 within Treats. It carries 884 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#162in Treats
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
884per listing
Listings tracked
43

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Chicken Twists Dog Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£35K£69K£104K£139K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

167

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

41%

Top 20: 77%

Open market

4%

  • Good Boy87%
  • WUNDAPETS2%
  • The Regal Mutt2%
  • Petstyle Living2%
  • Beloved Pets2%
  • Brand Wagtastic2%
  • Open — no brand owns it (4 brands, 4%)

Demand

Chicken Twists Dog Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Oct, Nov · busiest ÷ quietest = 2.7×

Search terms

Top Chicken Twists Dog Treats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • good boy352K/yr
  • good boy dog treats155K/yr
  • good boy chewy twists with chicken24K/yr
  • goodboy18K/yr
  • chesters dog treats14K/yr
  • goodboy dog treat11K/yr
  • chicken twists dog treats9K/yr
  • good boy dog chews9K/yr
  • dog treats good boy9K/yr
  • good boy treats8K/yr

Reviews and returns

What reviews say buyers love and hate about Chicken Twists Dog Treats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money27%+0.26

Quite expensive

so much cheaper buying them like this so expensive in the shops

Thought the price was to much

Ease Of Chewing/Swallowing12%

Very disappointed with these chew sticks

Awful chews

Much seems a bit chewy

Thickness6%−0.04

There thick and no good for my Chihuahua

Very thin

Thick chews

Advertised Vs Actual Product6%−0.03

Didn't make clear it is rawhide

Bit disappointed as the packaging does not indicate any product changes

untrustworthy marketing of the company

Indigestion6%−0.04

made my dog very ill

Upset GSD stomach

Unfortunately these really upset my GSDs stomach

Love

Pet Friendly46%

Great for the dogs

My dog is very happy

My dogs LOVE these

Value For Money19%+0.26

EXCELLENT VALUE FOR MONEY

Good price

Amazing value

Taste-Overall7%+0.59

A great tasty treat

Excellent treat

Great Taste,

Ease Of Chewing/Swallowing7%

Chewy

Great chews

Chews

Quality-Overall6%−0.01

Good quality dog snacks

Very pleased at quality of snack

Good Quality

Return

0.1% Return rate 100% Fixable by listing

Advertised Vs Actual Product100%

Didn't make clear it is rawhide

Bit disappointed as the packaging does not indicate any product changes

untrustworthy marketing of the company

FAQ

Common Chicken Twists Dog Treats questions

Answered from the same tracked data.