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Chicken Twists Dog Treats

Chicken Twists Dog Treats shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look
Market size 75Growth 13Conversion 85Competition 74Returns 100Price range 56Avg price 66Brand share 14Review moat 65Quality gap 21
This niche Category average

Is Chicken Twists Dog Treats profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Chicken Twists Dog Treats is a £866K/yr Amazon United Kingdom market (661K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Aug–Oct–Nov. Verdict: Worth a look — 56/100.

Chicken Twists Dog Treats: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -23.1% over the last 90 days and 9.4% of searches end in a purchase.

£866K

revenue / yr

Units sold / yr50K
Search volume / yr-23.1%661K
Conversion rate9.4%
Avg price£13.96

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers10 · 167
Top-5 product click share41%
Open market6%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 43 products

Sponsored placement70%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews884

Top Chicken Twists Dog Treats products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

£0£35K£69K£104K£139K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

167

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

41%

Top 20: 77%

Open market

4%

  • Good Boy87%
  • WUNDAPETS2%
  • The Regal Mutt2%
  • Petstyle Living2%
  • Beloved Pets2%
  • Brand Wagtastic2%
  • Open — no brand owns it (4 brands, 4%)

Chicken Twists Dog Treats demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume661KCVR9.4%Products43Brands10Top 5 Brands94%OOS Rate0.0%Rating4.7★Reviews884Avg BSR#162
35K25KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Oct, Nov · busiest ÷ quietest = 2.7×

Top Chicken Twists Dog Treats search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • good boy352K/yr
  • good boy dog treats155K/yr
  • good boy chewy twists with chicken24K/yr
  • goodboy18K/yr
  • chesters dog treats14K/yr
  • goodboy dog treat11K/yr
  • chicken twists dog treats9K/yr
  • good boy dog chews9K/yr
  • dog treats good boy9K/yr
  • good boy treats8K/yr

What reviews say buyers love and hate about Chicken Twists Dog Treats

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Pet Friendly46%

Great for the dogs

Value For Money19%

EXCELLENT VALUE FOR MONEY

Taste-Overall7%

A great tasty treat

Ease Of Chewing/Swallowing7%

Chewy

Quality-Overall6%

Good quality dog snacks

What buyers complain about

72% of reviews
Value For Money27%

Quite expensive

Ease Of Chewing/Swallowing12%

Very disappointed with these chew sticks

Thickness6%

There thick and no good for my Chihuahua

Advertised Vs Actual Product6%

Didn't make clear it is rawhide

Indigestion6%

made my dog very ill

Chicken Twists Dog Treats return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
100%

Common Chicken Twists Dog Treats questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chicken Twists Dog Treats 56/100 on Amazon United Kingdom — Worth a look. The niche generates £866K/yr across 43 tracked products. Search demand moved -23.1% over the last 90 days.
Search demand for Chicken Twists Dog Treats on Amazon United Kingdom peaks in Aug–Oct–Nov, where the busiest month runs 2.7× the quietest.