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Purina One Cat Food Wet

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Purina One Cat Food Wet is a Maybe.

Flapen Score
56
56 / 100
Top 24% of 875 Pet Supplies niches · +6 vs the category median of 50
Market size
£889K/yr507K searches / yr
90-day growth
+8.0%search demand this quarter
Competition
56%top-5 click share · 4 brands · 193 sellers

Flapen Score

Purina One Cat Food Wet against its category

The dotted line is the Pet Supplies average. Past it, Purina One Cat Food Wet is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purina One Cat Food Wet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Purina One Cat Food Wet 507K times last year and spent an estimated £889K. All 4 brands take every click. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

15.0% of searches ended in a purchase last week.

Shoppers searched for this 507K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £889K a year.

Searches, last 12 months
507K
Growth, 90 days vs prior 90
+8.0%
Conversion, latest week
15.0%
Market size, estimated
£889Ka year
Peak month
March1.8× the quietest month
Top search term
purina one cat food wet176K searches a year

02 · Price

A sale here is worth £11.68.

Listings sell for £11.68 on average, from £3.80 to £29.95. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £11.68 that is £35K to £47K a year per listing.

Average price
£11.68under the $15 to $100 sweet spot
Price range
£3.80–£29.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£35K–£47K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #57 within Cats. It carries 1,314 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#57in Cats
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,314per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Purina One Cat Food Wet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£89K£178K£267K£356K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

193

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

0%

  • thrive43%
  • PURINA ONE41%
  • Lily's Kitchen10%
  • Gourmet5%

Demand

Purina One Cat Food Wet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Purina One Cat Food Wet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purina one cat food wet176K/yr
  • thrive cat food82K/yr
  • lilys kitchen cat food wet74K/yr
  • thrive30K/yr
  • thrive cat food wet16K/yr
  • purina wet cat food20K/yr
  • lilys kitchen cat food24K/yr
  • purina cat food wet19K/yr
  • lillys kitchen wet cat food24K/yr
  • purina one wet cat food8K/yr

Reviews and returns

What reviews say buyers love and hate about Purina One Cat Food Wet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell16%−0.17

It smells and looks very different

it does not smell like it usually does

awful smell

Indigestion13%−0.15

sickness and diarrhoea

Made my cat vomit

Vomiting

Value For Money13%+1.08

Maybe a little expensive

Slightly overpriced

It's slightly more expensive than Costco

Quality-Overall7%−0.04

Poor quality cat mush

Not as good as I'd orignally thought after quite a long time use

quality has recently changed

Texture/Consistency-Overall6%−0.05

Not like the texture

they were a different texture

the texture just didn't deliver

Love

Pet Friendly34%

Excellent for my cats

Cats love it

The Cat approves

Value For Money15%+1.08

value for money

Excellent value

Great deal

Quality-Overall15%−0.04

Brilliant quality

High quality cat food

Good quality food

Taste-Overall10%+0.16

My cat loved this food

Good taste

Great food

Flavor5%+0.37

they have a good range of flavours

my cat loves all flavours

A lovely variety of flavours

FAQ

Common Purina One Cat Food Wet questions

Answered from the same tracked data.