purina one cat food wet
Launch itA $889K/yr market growing +8.0% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Market size
Great£889K£889K/yr · 507K searches
Price range
Good£3.80–£29.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,314.22avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.68avg listing price — sweet spot $15–$100
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, purina one cat food wet is a £889K/yr Amazon United Kingdom market (507K searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 56/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
purina one cat food wet market data
- Units sold / yr
- 60K–80K
- avg 3,000–4,000/product
- Revenue / yr
- £701K–£934K
- units × avg price
- Conversion rate
- 15.0%
- Avg BSR
- #57
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 78%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
193
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
56%
Top 20: 96%
Open market
0%
- thrive43%
- PURINA ONE41%
- Lily's Kitchen10%
- Gourmet5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top purina one cat food wet search terms
- purina one cat food wet176K/yr
- thrive cat food82K/yr
- lilys kitchen cat food wet74K/yr
- thrive30K/yr
- thrive cat food wet16K/yr
- purina wet cat food20K/yr
- lilys kitchen cat food24K/yr
- purina cat food wet19K/yr
- lillys kitchen wet cat food24K/yr
- purina one wet cat food8K/yr
Top purina one cat food wet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PURINA ONE Mini Fillets Mixed Selection in Gravy Adult Wet Cat Food 40x85g
PURINA ONE£11.124.6★6,837 rev
Thrive Complete Tuna with Salmon Wet Cat Food Cans Adult & Senior 6 x 75g
thrive£5.154.4★835 rev
Thrive Complete Tuna Fillet Wet Cat Food Cans Adult & Senior 6 x 75g Cans
thrive£5.144.5★633 rev
PURINA ONE Senior 7+ Mini Fillets Mixed Selection Wet Cat Food 40x85g
PURINA ONE£12.934.6★38 rev
Thrive Complete Chicken Breast Wet Cat Food Adult & Senior 6 x 75g Cans
thrive£5.174.2★1,046 rev
Newest
by launch date
PURINA ONE Kitten Wet Cat Food - Fillets in Gravy - Mixed 40x85g Pouches
PURINA ONE£16.11137 rev
PURINA ONE Senior 7+ Mini Fillets Mixed Selection Wet Cat Food 40x85g
PURINA ONE£12.9338 rev
GOURMET Perle Delighters Collection in Gravy Wet Cat Food 40x85g
Gourmet£12.56378 rev
PURINA ONE Mini Fillets Selective Palate Adult Wet Cat Food 8x85g (Pack of 5)
PURINA ONE£14.95279 rev
Lilys Kitchen Tasty Cuts in Gravy Complete Nutrition Cat Wet Food Multipack (48x85g) Tins for Adult Cats With Freshly Prepared Meat & Offal Grain-free Recipe Suitable for Sterilised Cats
Lily's Kitchen£29.95224 rev
Trending
90-day click momentum
PURINA ONE Mini Fillets Chicken and Beef Adult Wet Cat Food 8x85g (Pack of 5)
PURINA ONE£16.824.6★
PURINA ONE Senior 7+ Mini Fillets Mixed Selection Wet Cat Food 40x85g
PURINA ONE£12.934.6★
thrive Cat 100% COMPLETE - KITTEN CHICKEN (pack of 12)
thrive£11.144.5★
Thrive Cat Food Complete Chicken and Turkey Pack of 6 75 g
thrive£5.304.4★
Thrive Complete Tuna Fillet Wet Cat Food Cans Adult & Senior 6 x 75g Cans
thrive£5.144.5★
What buyers say about purina one cat food wet
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent for my cats”
“value for money”
“Brilliant quality”
“My cat loved this food”
“they have a good range of flavours”
“he licks the bowl clean”
“Worked as advertised”
“smells fresh”
“I think its the texture”
“The portion size is convenient”
What buyers complain about
“It smells and looks very different”
“sickness and diarrhoea”
“Maybe a little expensive”
“Poor quality cat mush”
“Not like the texture”
“he has severe skin allergies”
“It's certainly Not Gourmet anything”
“I noticed that some pieces were a different color”
“is now the meat is much drier”
“Chunks too big”
Common questions
- Is purina one cat food wet profitable to sell on Amazon United Kingdom?
- The niche generates £889K/yr across 23 tracked products. 90-day search growth is +8.0%. Flapen's verdict: Launch it (56/100).
- How competitive is the purina one cat food wet niche?
- 4 brands and 193 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in purina one cat food wet?
- Top complaints mined from reviews: Smell, Indigestion, Value For Money. The return rate is 0.1%.
- When does demand for purina one cat food wet peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the purina one cat food wet niche?
- Listings span £3.80–£29.95; the average listing price is £11.68 (sweet spot $15–$100). The average incumbent carries 1,314 reviews — the moat a new listing must climb.