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Dog Training Treats

Maybe

Returns run at only 0.0% of orders. But products sell for $6.42 on average, outside the sweet spot, so Dog Training Treats is a Maybe.

Flapen Score
55
55 / 100
Top 28% of 875 Pet Supplies niches · +5 vs the category median of 50
Market size
£459K/yr414K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
36%top-5 click share · 15 brands · 144 sellers

Flapen Score

Dog Training Treats against its category

The dotted line is the Pet Supplies average. Past it, Dog Training Treats is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Training Treats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Training Treats 414K times last year and spent an estimated £459K. The top 5 brands take 84% of clicks. Demand peaks in Sep. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

17.3% of searches ended in a purchase last week.

Shoppers searched for this 414K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £459K a year.

Searches, last 12 months
414K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
17.3%
Market size, estimated
£459Ka year
Peak month
September1.8× the quietest month
Top search term
dog training treats117K searches a year

02 · Price

A sale here is worth £6.42.

Listings sell for £6.42 on average, from £1.12 to £23.49. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £6.42 that is £10K to £13K a year per listing.

Average price
£6.42under the $15 to $100 sweet spot
Price range
£1.12–£23.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
1,500–2,000
Revenue per listing a year
£10K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Treats. It carries 1,362 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#42in Treats
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,362per listing
Listings tracked
45

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Dog Training Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£14K£28K£41K£55K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

144

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

36%

Top 20: 74%

Open market

13%

  • PET MUNCHIES55%
  • Wellness CORE9%
  • UPRAW8%
  • Second Nature6%
  • Bounce and Bella5%
  • Woolf3%
  • Open — no brand owns it (9 brands, 13%)

Demand

Dog Training Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.8×

Search terms

Top Dog Training Treats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog training treats117K/yr
  • pet munchies dog treats83K/yr
  • pet munchies57K/yr
  • training treats for dogs44K/yr
  • training treats24K/yr
  • dog treats training14K/yr
  • high value dog training treats15K/yr
  • pet munchies training treats11K/yr
  • natural dog training treats10K/yr
  • bounce and bella dog treats13K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Training Treats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.06

Really small

they are tiny pieces

too big

Value For Money14%−0.02

are now terribly expensive

Costly

Quite a small bag for the price too

Smell12%−0.07

Awful smell

chemical smell

Really weird smell

Hard Feel10%−0.07

into hard little bits

Not soft

However, they are very hard and difficult to chew

Indigestion6%−0.05

Can cause diarrhoea

Whenever given to my dog she has an upset stomach

Difficult to digest

Love

Pet Friendly39%

My dog seems to enjoy it

My dog is very happy

My dog loves this

Value For Money10%−0.02

Reasonable price

Good price

Excellent value

Size-Overall10%−0.06

Great size

Good size pack

not too big

Taste-Overall9%+0.59

taste good

Excellent snack

perfect treat

Quality-Overall8%+0.39

Product good and as described

Good variety

Excellent Product

FAQ

Common Dog Training Treats questions

Answered from the same tracked data.