Is dog training treats profitable to sell on Amazon United Kingdom?

The niche generates £459K/yr across 45 tracked products. 90-day search growth is -11.3%. Flapen's verdict: Worth a look (55/100).

How competitive is the dog training treats niche?

15 brands and 144 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in dog training treats?

Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 0.0%.

When does demand for dog training treats peak?

Demand peaks in Sep; the busiest month runs 1.8× the quietest.

What does it cost to enter the dog training treats niche?

Listings span £1.12–£23.49; the average listing price is £6.42 (sweet spot $15–$100). The average incumbent carries 1,362 reviews — the moat a new listing must climb.

dog training treats

Worth a look

Shows low returns (0.0%), but pricing outside the sweet spot ($6.42 avg) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible17.3%

search→purchase rate — share of searches ending in a sale

Competition

Great36%

top-5 click share — an open shelf

Market size

Good£459K

£459K/yr · 414K searches

Review moat

Good1,362.16

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£1.12–£23.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.3%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.42

avg listing price — sweet spot $15–$100

According to Flapen's Amazon United Kingdom niche tracking, dog training treats is a £459K/yr Amazon United Kingdom market (414K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Sep. Verdict: Worth a look — 55/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

dog training treats market data

Units sold / yr: 80K–100K; avg 1,500–2,000/product
Revenue / yr: £514K–£642K; units × avg price
Conversion rate: 17.3%
Avg BSR: #42
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 0.0%
Avg brand age: 52 months
Avg seller age: 162 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

15 falling

Sellers

144

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

36%

Top 20: 74%

Open market

13%

PET MUNCHIES55%
Wellness CORE9%
UPRAW8%
Second Nature6%
Bounce and Bella5%
Woolf3%
Open — no brand owns it (9 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.8×

Open Trend

Top dog training treats search terms

dog training treats117K/yr -19.4%9.4% conv.
pet munchies dog treats83K/yr -3.9%20.6% conv.
pet munchies57K/yr +2.4%20.1% conv.
training treats for dogs44K/yr -13.1%10.5% conv.
training treats24K/yr -10.7%8.4% conv.
dog treats training14K/yr -0.1%8.4% conv.
high value dog training treats15K/yr -10.3%5.7% conv.
pet munchies training treats11K/yr -7.3%18.0% conv.
natural dog training treats10K/yr -19.0%4.8% conv.
bounce and bella dog treats13K/yr -14.1%13.4% conv.

All search terms

Top dog training treats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pet Munchies Venison & Beef Liver Dog Training Treats Grain Free Tasty Bites with Natural Real Meat Low in Fat 50g

PET MUNCHIES£1.194.6★3,155 rev

Pet Munchies Chicken Dog Training Treats Grain Free Tasty Bites with Natural Real Meat Low in Fat 50g

PET MUNCHIES£1.254.6★2,122 rev

Second Nature High Meat Grain Free Dog Training Treats: Chicken Turkey & Duck 300g - Natural Puppy Treats & Healthy Dog Treats for Small Dogs & Large Dogs

Second Nature£3.884.6★388 rev

UPRAW Natural Dog Training Treats in bulk 1kg 100% Pure Meat Training Cubes - Natural Hypoallergenic - Grain Free - No additives or Preservatives. (1kg Lamb)

UPRAW£18.004.4★22 rev

Bounce & Bella Poultry Training Dog Treats Grain-Free 800 Bites 500g

Bounce and Bella£9.884.6★9,568 rev

Newest

by launch date

UPRAW Natural Dog Training Treats in bulk 1kg 100% Pure Meat Training Cubes - Natural Hypoallergenic - Grain Free - No additives or Preservatives. (1kg Lamb)

UPRAW£18.0022 rev

1y ago

YEARS Dog Training Treats - Beef Raspberry & Spinach 90% Real Meat 75g

Years£5.6392 rev

1y ago

Pet Munchies Training Treats Bundle for Dogs Multipack with Chicken Duck Venison Sushi Wild Salmon Natural Real Meat Dog Treats (20 x 50g)

PET MUNCHIES£23.49134 rev

2y ago

Wellness CORE Training Treats 170g Lamb & Apple Soft Dog Treats for All Dog Breeds Grain-Free Natural Hypoallergenic Protein-Rich High Meat Content Ideal Size for Training

Wellness CORE£2.571,045 rev

3y ago

Wellness CORE Puppy Trainers 170g Chicken & Carrots Soft Dog Treats for Puppies Grain-Free Natural Hypoallergenic Protein-Rich High Meat Content Ideal Size for Training

Wellness CORE£2.612,566 rev

3y ago

What buyers say about dog training treats

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly39%

“My dog seems to enjoy it”

Value For Money10%

“Reasonable price”

Size-Overall10%

“Great size”

Taste-Overall9%

“taste good”

Quality-Overall8%

“Product good and as described”

Ingredients-Overall3%

“Very clean ingredients”

Smell2%

“They are quite strong smelling”

Ease Of Chewing/Swallowing2%

“Good healthy chews”

Fun/Entertainment Experience2%

“My puppy loves them great for training him”

Soft Feel2%

“Perfect soft dogs Love them”

What buyers complain about

Size-Overall18%

“Really small”

Value For Money14%

“are now terribly expensive”

Smell12%

“Awful smell”

Hard Feel10%

“into hard little bits”

Indigestion6%

“Can cause diarrhoea”

Durability3%

“small and easy to break apart”

Flavor3%

“why on earth they stopped thd other flavour”

Shape/Style2%

“upon receipt, I find the appearance not appealing at all”

Moist/Dry2%

“Otherwise causes my dog to have dry”