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Cat Cooling Bed

Pass

Cat Cooling Bed scores 68 out of 100, a Pass. Shoppers spend $21K a year here, search demand grew >1,000% this quarter, and returns run at 0.2% of orders.

Flapen Score
68
68 / 100
Top 3% of 875 Pet Supplies niches · +18 vs the category median of 50
Market size
£21K/yr52K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
41%top-5 click share · 25 brands · 92 sellers

Flapen Score

Cat Cooling Bed against its category

The dotted line is the Pet Supplies average. Past it, Cat Cooling Bed is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Cooling Bed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Cooling Bed 52K times last year and spent an estimated £21K. The top 5 brands take 51% of clicks. Flapen scores it 68 out of 100, a Pass.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
2.9%
Market size, estimated
£21Ka year
Top search term
cat cooling bed11K searches a year

02 · Price

A sale here is worth £13.93.

Listings sell for £13.93 on average, from £5.06 to £49.50. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £13.93 that is £0 to £1K a year per listing.

Average price
£13.93under the $15 to $100 sweet spot
Price range
£5.06–£49.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 22.9% of listings are out of stock. The average listing ranks #110 within Cats. It carries 1,464 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
82%
Out of stock, average day
22.9%
Average rank
#110in Cats
Average rating
4.01 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,464per listing
Listings tracked
34

04 · Newcomers

Amazon counts 9 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
9Amazon's first-year sales bar
Average brand age
23 months

Products

Top Cat Cooling Bed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

92

Top-5 brand share

51%

Top 20: 95%

Top-5 click share

41%

Top 20: 83%

Open market

44%

  • pecute19%
  • Raisand11%
  • CATISM8%
  • pet prime7%
  • YGJT6%
  • Bravpet5%

Search terms

Top Cat Cooling Bed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat cooling bed11K/yr
  • cooling for cats7K/yr
  • cooling cat bed7K/yr
  • cat cooler6K/yr
  • pet cool mats for cats5K/yr
  • cool bed for cats4K/yr
  • cooling bed for cats3K/yr
  • cat cooling station3K/yr
  • cooling cat3K/yr
  • cat cool2K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Cooling Bed

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%+0.14

Not fit for purpose

it is quite large

Too small

Value For Money11%−0.23

Disappointing for the Price

thought it was quite expensive

way overpriced

Heating11%−0.09

Didnt cool down at all

Mat was not cooling

This product could have overheat my dog

Durability9%−0.19

Broken on first week

Doesnt last

Tore so easy

Quality-Overall6%+0.80

Cheap and no good

Poor quality

Rubbish

Love

Pet Friendly16%

Dog loves it

Perfect for dogs

Cats love it

Quality-Overall14%+0.80

build quality it seems pretty well made

The bed itself is well made

Excellent product

Size-Overall12%+0.14

Good size

The perfect size for a small puppy/dog

The size is great for a cat

Heating8%−0.09

Perfect for the heatwave

Ideal for this heat

The cooling effect actually works

Value For Money6%−0.23

Money well spent

Good value for money

Good for money

Return

0.2% Return rate 65% Fixable by listing

Size-Overall53%▁▁█▅▆▅

Not fit for purpose

it is quite large

Too small

Functionality-Overall8%▁█▂▁▁▁

Doesnt work

the valve doesn't work

Not working

Quality-Overall6%▁▁▁▅█▆

Cheap and no good

Poor quality

Rubbish

Advertised Vs Actual Product5%▁▁▁█▄▅

False description

Item not as described

Very misleading

Leak-Proof5%▁▁▁▅▆█

leaked gel onto my settee

resulting in a leak

Only owned for a couple of weeks then the item started to leak gel

FAQ

Common Cat Cooling Bed questions

Answered from the same tracked data.