Small Dog Food

Shoppers searched for this 840K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.8M a year.

Searches, last 12 months

840K

Growth, 90 days vs prior 90

-11.9%

Conversion, latest week

16.1%

Market size, estimated

£1.8Ma year

Peak month

March3.6× the quietest month

Top search term

pooch and mutt dog food271K searches a year

Listings sell for £13.24 on average, from £2.41 to £42.66. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,000 to 2,500 of them. At £13.24 that is £26K to £33K a year per listing.

Average price

£13.24under the $15 to $100 sweet spot

Price range

£2.41–£42.66

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

125K–150K

Units per listing a year

2,000–2,500

Revenue per listing a year

£26K–£33K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #128 within Food. It carries 1,111 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

96%

Out of stock, average day

1.7%

Average rank

#128in Food

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,111per listing

Listings tracked

54

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

82 months