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Chicken Twists for Dogs

Chicken Twists for Dogs shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look
Market size 72Growth 13Conversion 82Competition 77Returns 100Price range 55Avg price 62Brand share 15Review moat 66Quality gap 22
This niche Category average

Is Chicken Twists for Dogs profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Chicken Twists for Dogs is a £792K/yr Amazon United Kingdom market (668K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov. Verdict: Worth a look — 56/100.

Chicken Twists for Dogs: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -23.5% over the last 90 days and 8.8% of searches end in a purchase.

£792K

revenue / yr

Units sold / yr50K
Search volume / yr-23.5%668K
Conversion rate8.8%
Avg price£13.49

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers12 · 183
Top-5 product click share38%
Open market6%
Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 49 products

Sponsored placement65%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews840

Top Chicken Twists for Dogs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

£0£32K£63K£95K£127K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

183

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

38%

Top 20: 74%

Open market

5%

  • Good Boy87%
  • WUNDAPETS2%
  • PET MUNCHIES2%
  • Brand Wagtastic2%
  • Petstyle Living1%
  • Woolf1%
  • Open — no brand owns it (6 brands, 5%)

Chicken Twists for Dogs demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume668KCVR8.8%Products49Brands12Top 5 Brands94%OOS Rate0.0%Rating4.7★Reviews840Avg BSR#248
35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Top Chicken Twists for Dogs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • good boy352K/yr
  • good boy dog treats155K/yr
  • good boy chewy twists with chicken24K/yr
  • goodboy18K/yr
  • chicken dog treats15K/yr
  • chesters dog treats14K/yr
  • goodboy dog treat11K/yr
  • good boy dog chews9K/yr
  • dog treats good boy9K/yr
  • good boy treats8K/yr

What reviews say buyers love and hate about Chicken Twists for Dogs

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Pet Friendly46%

Great for the dogs

Value For Money18%

EXCELLENT VALUE FOR MONEY

Taste-Overall7%

Loves the taste

Quality-Overall7%

Excellent product

Ease Of Chewing/Swallowing6%

Chewy

What buyers complain about

72% of reviews
Value For Money29%

Quite expensive

Size-Overall10%

Large bag

Ease Of Chewing/Swallowing8%

Very disappointed with these chew sticks

Indigestion7%

made my dog very ill

Advertised Vs Actual Product4%

Didn't make clear it is rawhide

Chicken Twists for Dogs return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
100%

Common Chicken Twists for Dogs questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chicken Twists for Dogs 56/100 on Amazon United Kingdom — Worth a look. The niche generates £792K/yr across 49 tracked products. Search demand moved -23.5% over the last 90 days.
Search demand for Chicken Twists for Dogs on Amazon United Kingdom peaks in Nov, where the busiest month runs 1.9× the quietest.