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Chicken Twists for Dogs

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -23.5% this quarter, so Chicken Twists for Dogs is a Maybe.

Flapen Score
56
56 / 100
Top 24% of 875 Pet Supplies niches · +6 vs the category median of 50
Market size
£792K/yr668K searches / yr
90-day growth
-23.5%search demand this quarter
Competition
38%top-5 click share · 12 brands · 183 sellers

Flapen Score

Chicken Twists for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Chicken Twists for Dogs is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Twists for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chicken Twists for Dogs 668K times last year and spent an estimated £792K. The top 5 brands take 94% of clicks. Demand peaks in Nov. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 668K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £792K a year.

Searches, last 12 months
668K
Growth, 90 days vs prior 90
-23.5%
Conversion, latest week
8.8%
Market size, estimated
£792Ka year
Peak month
November1.9× the quietest month
Top search term
good boy352K searches a year

02 · Price

A sale here is worth £13.49.

Listings sell for £13.49 on average, from £1.25 to £31.69. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £13.49 that is £10K to £13K a year per listing.

Average price
£13.49under the $15 to $100 sweet spot
Price range
£1.25–£31.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
£10K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #248 within Treats. It carries 840 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#248in Treats
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
840per listing
Listings tracked
49

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Chicken Twists for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£32K£63K£95K£127K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

183

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

38%

Top 20: 74%

Open market

5%

  • Good Boy87%
  • WUNDAPETS2%
  • PET MUNCHIES2%
  • Brand Wagtastic2%
  • Petstyle Living1%
  • Woolf1%
  • Open — no brand owns it (6 brands, 5%)

Demand

Chicken Twists for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

Top Chicken Twists for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • good boy352K/yr
  • good boy dog treats155K/yr
  • good boy chewy twists with chicken24K/yr
  • goodboy18K/yr
  • chicken dog treats15K/yr
  • chesters dog treats14K/yr
  • goodboy dog treat11K/yr
  • good boy dog chews9K/yr
  • dog treats good boy9K/yr
  • good boy treats8K/yr

Reviews and returns

What reviews say buyers love and hate about Chicken Twists for Dogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money29%−0.02

Quite expensive

are now terribly expensive

Thought the price was to much

Size-Overall10%−0.03

Large bag

For small dogsx

Quite small

Ease Of Chewing/Swallowing8%+0.09

Very disappointed with these chew sticks

Awful chews

Much seems a bit chewy

Indigestion7%−0.05

made my dog very ill

Upset GSD stomach

Pretty certain that these treats are responsible for our Corgi experiencing severe gastroenteritis

Advertised Vs Actual Product4%−0.02

Didn't make clear it is rawhide

Bit disappointed as the packaging does not indicate any product changes

untrustworthy marketing of the company

Love

Pet Friendly46%

Great for the dogs

My dog is very happy

My dog loves this

Value For Money18%−0.02

EXCELLENT VALUE FOR MONEY

Good price

Amazing value

Taste-Overall7%+0.56

Loves the taste

These are absolutely the best treats

Excellent treat

Quality-Overall7%

Excellent product

Good quality and 100% chicken

Good quality & decent size bag

Ease Of Chewing/Swallowing6%+0.09

Chewy

Great chews

Soft to chew

Return

0.0% Return rate 100% Fixable by listing

Advertised Vs Actual Product100%

Didn't make clear it is rawhide

Bit disappointed as the packaging does not indicate any product changes

untrustworthy marketing of the company

FAQ

Common Chicken Twists for Dogs questions

Answered from the same tracked data.